Word-of-mouth Marketing KPI who's going to decide?

According to my experience preliminary analysis, with the 05-07 years seo,08-09 sem market hot situation, and then another network marketing growth point is likely to be in the Word-of-mouth marketing, the main factor is due to social media network development and application is attacking the public network name Let everyone have a more real interconnected platform;

The domestic Representative has Kaixin001,renren (5Q Campus Net & School Network merge composition), Douban and so on,
Foreign representatives have Twitter,facebook (Facebook), LinkedIn, etc.

So what are we going to do about these social media?
First of all, we should actively take an open mind to learn the application to understand and familiar,
Secondly, we should combine the research and analysis of the products and the characteristics of the project to choose the appropriate media to carry on the brand communication.
Finally, through the influence of social media real and effective brand communication, listen to the feedback voice of network name to optimize the promotion of products and services;

Word-of-mouth Marketing (hereinafter referred to as Word-of-mouth) itself is a kind of communication, different from other http://www.aliyun.com/zixun/aggregation/36284.html "> Marketing model with data as the main KPI to measure the way;"
In general, we measure KPIs mainly from (browsing volume, response volume, forwarding volume, etc.) these can be measured by the form of the number, but the real word of mouth spread is not only the number can represent, such as: Online transmission impact offline when how to statistics it? , the user is through a to see the information to B or C comment exchange how to statistics? And so on;
Therefore, in addition to the usual project operations in the process of accumulation of knowledge of the dissemination of KPI within the scope, we would like to convey is "where the user to say?" What did you say? "This is the true meaning of Word-of-mouth, those are only the different forms of expression;"

The statistical way of Word-of-mouth is a little special, which is embodied in the following points:
1. Dissemination of information Many media can not be detailed statistical data
2. How to weigh the user's voice to make performance data
3. If the value characteristics of the various media are counted


To sum up, Word-of-mouth performance who to decide? And by the user, we can do is "guidance", Word-of-mouth is based on the user's products (including services) experience on the feedback information;

* The above content only represents my personal opinion and the idea, welcome exchanges to share!