Word-of-mouth Marketing of Internet marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Word-of-mouth Marketing You may not be very familiar with the word Word-of-mouth originated from Radio science, Word-of-mouth Marketing is also an effective way of marketing. The characteristics of Word-of-mouth marketing is that people feel good about a product or service and are in their own feelings to convey products and services to the third party, so that others understand the product or service.

This type of communication is somewhat similar to viral marketing. Word-of-mouth Marketing is highly reliable because it is spread between people. Word-of-mouth marketing is to meet customer demand, to win customer satisfaction and customer loyalty, to obtain positive word-of-mouth, and customers to establish a trust relationship and improve corporate brand influence as the goal. To achieve this goal, enterprises should have a thorough strategic deployment before Word-of-mouth marketing.

In the formulation of Word-of-mouth marketing strategy objectives and positioning, we need to take into account the customer's heterogeneity and the impact of risk, considering the difference of customer value caused by positive and negative word-of-mouth, considering the combination of long term, medium term and short term Word-of-mouth marketing strategy, taking into account channel members, opinion leaders, media, competitors, The influence of many factors such as customer. Standing in the customer's perspective to think, to form an executable, controllable, measurable and easily understood by the customer a Word-of-mouth marketing approach.

Word of mouth marketing is not only good, but also can reduce the cost of acquiring new customers and maintenance costs. Word-of-mouth Marketing first to introduce experience activities and some intimate services, and then improve service value, and finally generate trust, purchase products, word-of-mouth dissemination, to reach the purpose of word-of-mouth communication.

Source: Hebei old Xu Seo training
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