Work or entrepreneurship: North wide deep choice: working north, entrepreneurship South?

Working or starting a business, this is a problem.

In the last century 80, 90 's, that is a working age, after graduation package allocation, our parents a job to do old, civil servants also known as iron rice bowl, the establishment of good welfare, people, and so on.

Since the reform and opening up, has gradually evolved into an entrepreneurial era. Earlier, a small number of people were forced into the sea because of layoffs, so all kinds of peddlers, private entrepreneurs as the mountain flowers bloom; Then, more young people carry bags, with "Dare to the world first" courage, or south, or northward, so there is a "North drift" such a noun, but also laid the "northward Canton Deep" four major cities of the talent base.

The rise of the internet has spawned this entrepreneurial boom. 2003, NetEase Ding Lei, 2004, Grand Chen Flyover, 2013, Baidu Robin Li, Tencent Ma, 2014, Amoy BMW Cloud ... Nearly 10 years of China's richest man, almost all from internet entrepreneurs, has made young people more entrepreneurial-either as soon as they graduate or as a few years after exercising in the company.

North of the broad depth, China's most developed four cities, but also the impression that people are the most suitable for entrepreneurship in the four cities. The author visited and found that the entrepreneurial environment and entrepreneurial people have undergone significant changes and shifts. Choose to work, not as far north;

Shanghai: The death of entrepreneurial coffee

Science and technology site moved to Shanghai's four major business coffee made an inventory, including Love Tower coffee, IC coffee, micro-café and must help coffee. In addition to the IC coffee from the exchange of IC card related to the transformation of intelligent hardware, the other three major business cafes have been closed.

Micro-Café is located in Shanghai's most central Huangpu district, and the Huangpu River only hundred meters apart, next to the wedding photography shop and stock exchange is still booming, while the micro-café has closed. The free wifi on the door and the store's entrepreneurial poster are blurred, but the door has been hung with rusty chain locks. The scene has been vacant for at least one or two years, according to security at the building, after the café was closed.

The café is located in the slightly remote Yangpu district, where a handful of Shanghai entrepreneurs gather. Love Tower coffee After the door turned into a language training institutions, next to the opening of a pretty bourgeois café. The shop chief of the café said that there are a lot of people find love Tower coffee to find them here, later found that is not, will also point a cup of coffee to talk about some she did not understand the topic, the last sullen departure.

The same YANGPU coffee is no longer there, just replaced by another "IPO business" café. "IPO Venture House" may be the only coffee shop in Shanghai, it was launched by 21 shareholders, now the boss Wang is also one of the boss of Love Tower coffee. Talking about the close of Love Tower coffee, Wang that the most important reason is: The shareholders are no one full-time, the shop chief does not focus on entrepreneurship. Today, has done outsourcing, has done the development of oneself has resigned, specialized to operate "the IPO pioneering house".

The first floor of "IPO entrepreneur House" is being renovated, the second floor will do some business related training, the third floor is provided to the entrepreneur Office. At present, cafes are still losing money, electricity, labor costs are expensive, only by selling coffee and doing activities to make ends meet, in the planning of Wang, or the theme of doing pioneering work, attract more entrepreneurs to settle in, the café itself do some seed wheel investment, in a round of this mode, in order to complete a relatively benign operation.

Innospace, which is adjacent to the IPO home, is one of the largest service platforms for entrepreneurs in Shanghai, and may be the last base for local entrepreneurs in Shanghai. For a metropolis such as Shanghai, the remote Yangpu District is located in a lonely entrepreneurial café, an entrepreneurial platform, and then compare the bustling Huangpu River on the display of the dozens of hundred years old bank, you can deeply appreciate, Shanghai's entrepreneurial atmosphere is how thin.

An entrepreneur who works in the IPO business says most of his classmates have joined banks, securities and other financial institutions and have opted to be white-collar workers in foreign companies. Learning finance himself, after working in a financial institution for a few years, the idea of starting a business, is currently developing an "online written test platform", can solve the big companies to recruit programmers when the written question.

His entrepreneurial motivation is to not be reconciled to the same things, but always want to create something. Unfortunately for the financial center of Shanghai, he is a small number of people. Shanghai is not suitable for this coffee, singles, tomorrow is the founder of the future, but for those who wear white shirts, access to high-grade office buildings, with expensive salary of senior workers.

Beijing: Professional Entrepreneurship Group

As China's political and economic and cultural Center, Beijing has the most opportunities, the most resources, and many entrepreneurs-apart from the bad air and smog, the population explosion of traffic congestion, the city has been heavily burdened. Do not care about the environment and resolutely venture in Beijing, there are such a group of "professional entrepreneurs."

What is a professional entrepreneur? The words must mention the Internet thinking, the line must go to each kind of entrepreneurial café, master Huang Taigi know more than 10, the investor who has participated in the investment roadshow not less than 1-one in the mind, ideas, creative ahead, but the action, the Executive force is far behind the entrepreneurial crowd.

Professional entrepreneur A is in the field of online medical care, claiming he has mastered the resources of tens of thousands of medical patients and is now on the line. He is currently working at a café in the Venture Street, conceiving product design, thinking about business models, and looking for partners as well as meeting investors.

Entrepreneur B wants to develop a app, his advantages and a similar, there are a lot of user resources, can be implemented in the product after the instant import, with very low promotional costs. Currently lacks the art, lacks the product design, seeks the partner to develop for it.

Entrepreneurs C is engaged in the industry is the community of electrical business, his platform to cut into clothing, and finally will sweep other electric platform. In addition, his platform will add more community concepts, such as Uber services, and only one of its subdivisions. Because the platform has the imagination space is big, so he thought his pioneering project will be very burning money, the first Angel financing target is 30 million.

The chances of success are very low, and the above three entrepreneurs stay in the early stages of entrepreneurship. It is also the hustle and bustle of Beijing's entrepreneurs, which has prompted the prosperity of Beijing's pioneering service platform. A variety of fees, free, for entrepreneurs to provide professional training, resources, capital docking, Project Roadshow and so on.

Entrepreneurial service platform than entrepreneurs to develop a better, entrepreneurial creativity ahead of the action, the final development may be, the founders in the toss, most of the return to the workplace. The recruitment from 3w coffee, in a sense, does it mean that the market serving Internet job seekers is better than the market for Internet entrepreneurs?

In addition, Beijing's entrepreneurial environment has a clear media and advertising characteristics: to engage in new media business, business model based on advertising. Internet entrepreneurship begins in the media, but eventually spreads to all walks of life. So Beijing may be the choice for media and media-related projects, and a haven for senior workers, but not the preferred city for entrepreneurs.

Breadth and breadth: free technological innovation

Silicon Valley is the most advanced technology in the United States, entrepreneurs endless cities. So, where is China's Silicon Valley? It must not be Beijing and Shanghai, they are like the capital of Washington and the Business center of New York. Most likely Shenzhen and Guangzhou. Deep and deep with entrepreneurial, innovative genes, is now at the forefront of technology.

As early as the 80 's, Shenzhen was born Konka, Tcl and other color TV giants, as well as ZTE, Huawei, such as the early science and technology enterprises, the 90 's born cool, Shenzhou, BYD, involving electronics, PCs and Automobiles and other fields, since 2000, Tencent, Thunder as the representative of the Internet enterprises and mobile phone manufacturing industry has prospered. Lenovo in Beijing, millet in Beijing, but you know, computer manufacturing and mobile phone spare parts manufacturing are in Shenzhen; In recent years, cutting-edge technology, intelligent hardware, 3d printing, unmanned aircraft, smart cars and other entrepreneurial projects have taken root in Shenzhen.

Chiu, a media man who later founded the vertical media in the area of smart hardware in Guangzhou, also has another tech media focus on smart hardware. The reason why these two technology media can be independent from Beijing is that the manufacturing of mobile phone parts is in Shenzhen, and the manufacturers of smart hardware are also gathered in Shenzhen, such as the manufacturing of innovative products such as UAVs in Shenzhen.

You may not have heard of the Shenzhen drone, but you must have known Feng to propose to Zhang Ziyi, he used the Shenzhen UAV. Cities outside the south may also have drones, but the hardware and manufacturing of drones, or the need to return to Shenzhen – perhaps the advantage of Shenzhen for China's Silicon Valley: it is not limited to the entrepreneurial limitations of Beijing (media, advertising background), but widely spread over the pan-Internet, technology innovation, hardware manufacturing and other fields.

In addition to the advantages of entrepreneurial genes and technology, there is an important reason for Shenzhen to attract entrepreneurs, which is the furthest from politics and the most recent. One is political freedom. All the public resources here are equal, entrepreneurs in a relatively free competition environment, do not need complex background support. The second is the freedom of the individual. The biggest difference between Shenzhen and Beijing and Shanghai is that it is an immigrant city, so it will not crowd out outsiders, it will give entrepreneurs a sense of belonging.

Shenzhen entrepreneur Green tea shares his view. He thinks Shenzhen is a fair city and a real city. Entrepreneurs are pursuing efficiency, realizing reality, knowing what they can do, what they can't do, and being a form of pragmatic cooperation between people. Cooperation will produce intersection, can not cooperate on a beat two scattered. And the north is different, may be between people to eat a meal, drink a wine, became a brother, the initiation of the "table business" idea, the problem is that brothers can venture together? Most people are just addicted to their mouths, and their entrepreneurial projects come from the table, and they stay at the table.

Green tea is the first to do a venture investment service platform, he can see the prospects of the entrepreneurial industry in Shenzhen, but understand their own capacity, this is the first to give up the project; At present, he is doing micro-credit marketing-related business, the team is a small, easy to make money, but difficult in the As the founder of Micro-trust around, need to grasp every opportunity, such as the first half of the micro-letter ads, the year's subscription number of mutual push, the end of the certification policy and so on. If you miss any of the details, you may be leaving the team.

Xiao Jiang because of chance coincidence came to Shenzhen, but because of a "come is Shenzhen people" and stay in Shenzhen, Shenzhen is not exclusive, Shenzhen people are outsiders. He has engaged in public relations, has served Huawei, and has joined other entrepreneurial teams. Now it's time to start again. For him, whether working or starting a business, busy is a normal, surrounded by those everywhere looking for opportunities, in order to fight for their future young people.

Put Guangzhou and Shenzhen together and say, is because they are in the south, and Guangzhou is China's largest business center, Canton has Canton Fair, the global businessman gathered, Guangzhou has gray wolf and pleasant goat, creative arts industry developed, Guangzhou and micro-letter, now connected with people, the future wants to connect everything.

Conclusion：

If you want to work, you can choose the way north, Hangzhou, Chengdu, Nanjing, such as the fifth city is a good choice; if you want to start a business, you should go south, at least there is freedom, fair, can give you a sense of belonging.

Is freedom not the biggest source of motivation for entrepreneurs? The Freedom of fair competition, the freedom to live independently, the freedom to create innovation, the freedom to change the world as an individual.

Finally, plus a blue sky, a sober air, a better life to ease, such a reason enough?

(author of the small lake, micro-signal: 494265541, micro-credit public number Zhang-xiaohu)