Work with overseas suppliers to design a study tour program for Chinese students

The Chinese team, who had participated in our 36 Krypton Open day Silicon Valley station, told us that they had now completed the Angel round financing, which was funded by innovation workshops, Lenovo Group and another domestic company, with the Angel round financing at 1 million dollars.

As we have described before, rice beans is an overseas study platform offering two classes, one designed for Chinese students in collaboration with overseas education providers (because sometimes the education program for American students is not necessarily suitable for Chinese students, the league members are Chinese students, But the teacher/leader/TA is speaking English, so if the need can be equipped with Chinese translation, which is equivalent to an excessive English, such as most of the XI, during the Spring Festival tour, and the other is directly to the educational institutions of education projects/summer camp, etc. into the user, this kind of project suitable for the high level of English, relatively independent, Self-reliance, like students immersed in the whole English environment, the league members are more American students, but also international students.

To put it simply, Doug hopes to provide Chinese students and parents with an education rather than a travel-oriented tour program, through collaboration with overseas institutions. At present, rice beans are expanding the product category, in addition to the low priced stalls, they have also developed high-end boutique parent-child study tours (luxury hotel accommodations, premium restaurant reservations, VIP personalized education content, exclusive itinerary and content), and more personalized and customized study tours will be introduced in the future.

However, the overseas tourism itself is a low-frequency demand, and overseas travel is so, in the high customer unit price, low frequency demand in the case of the rice Bean team How to achieve rapid iteration, grinding products? The team's view is that their travel program, which has a variety and continuity in educational content, can take part in different content or similar but different places each year, and can be combined for long-term planning and training in college applications, so consumption frequency does not need to worry.

According to the rice Beans team revealed data, they have with more than 200 U.S. summer camp institutions, summer schools, K12 education institutions have established a cooperation, but also in the good future parents help set up a study tour plate to introduce traffic, user access, will be in the future and other domestic tourism companies to cooperate.