World Cup detonated the Internet lottery industry

"Messi this foot did not allow me to waste two lottery tickets, one is a ball to Argentina to win a 10 note, there is a 2: 0 Argentina Note." July 6, 1:54 AM, no guess The results of the Beijing white-collar Wang Fan (a pseudonym) some upset. But what deserves to be glad is, he supported Argentina to win 1-0 eventually, re-enter the World Cup semi-finals 24 years later.

As a veteran fan, the previous World Cup Wang Fan never bought lottery tickets. But from the start of this year's World Cup to the present, according to his statistics, he bought a total of four or five thousand lottery, and now the net income of about five or six hundred, "the maximum winning percentage is 24 Bo 588."

Wang Fan said he can only count as a "minor gratitude". In his circle of friends, "four to five thousand are normal and there are tens of thousands in the periphery."

The World Cup activated the internet lottery almost overnight. During the 2010 World Cup in South Africa, the total amount of China's quiz lottery sales was about 2.3 billion yuan, the data only with the first week of this year's Brazil World Cup sales comparable.

According to the industry forecast, during the World Cup, China's quiz lottery sales is expected to exceed 10 billion mark. In this one, the Internet will contribute about 70% of the sales ratio.

In the lottery industry, a large number of Internet players have also been poured in, including veterans from 500 lottery networks to portals such as Sina, Sohu and Netease, as well as big-name players such as Tencent, Ali and Suning. Even the Yao Kee Poker, which has worked with 500 lottery tickets for its custom lottery poker, has successfully become the "lottery concept unit" in the A-share market, pulling out more rounds of gains in recent days.

However, after the World Cup once every four years, how to deal with the rapid ebb of potential users has also become one of the challenges faced by all. CFO Pan Zhengming admitted to reporters: "This is the most important challenge we face this year."

Giant game

"Laugh, I did not buy a note so far, I only care about how many people to buy, how much to buy, as to how to buy, he lost or won, I do not care." In an interview with reporters When Pan Zhengming told reporters.

During the World Cup, 500 lottery football soccer sales increased significantly, Pan Zhengming told reporters that the daily sales before the World Cup 3 to 5 times, of which 30% of the growth came from the mobile client.

500 lottery network World Cup warm-up activity is asking for 100 million yuan in cash to find the World Cup "prophecy emperor." To get this reward of 100 million yuan, we must guess all 63 games, the probability is almost zero.

"Unfortunately, so far, we have hundreds of thousands of programs at the time, all hung up, are not able to guess. Obviously this is very difficult." Pan Zhengming said that this allows the 500 lottery network decided to take Ten million cash comes out as a sports charity fund. "The foundation has been incorporated in Shenzhen Civil Affairs Bureau and should start operation soon."

Taobao is almost the first undisputed share of the Internet lottery. June 4, Taobao lottery and the balance of powerful combination, launched the balance of treasure version of "never stop color", "World Cup Champion quiz" has also been linked to Taobao home. According to the Taobao lottery data, on the 13th, there were 1/2 lottery players on Taobao's choice to buy Lottery, with a total population of more than 2 million. Of those, just over 13 million were fans of the first lottery on the 13th.

And since Taobao 12 given four selected Lottery "package does not pay" program has three winners, on the 13th, Taobao recommended Lottery program to an average of 5,000 to 8,000 people looting a single speed in 1 minute Within the looting.

During this year's World Cup, Suning lottery sales increased by 400% over the same period last year. The number of people buying lottery tickets increased by more than 30% every day, with an average daily sales growth of more than 25%.

Although the World Cup is not over, but Suning lottery division Suning lottery sales are expected to be 4 to 5 times the overall growth.

Compared to the massive sales of Taobao and vertical areas of the 500 lottery, Tencent has a social advantage of the practice is to pay lottery platform as a whole upgrade QQ lottery platform, the traditional PC-side portal and QQ client launch at the same time, quickly settled WeChat and Mobile QQ. Tencent official data show that a single QQ users guess the total amount of accumulated profits of up to 12.64 million yuan, more than a single QQ users bet total amount of up to 1.95 million yuan.

Sina is in the recent acquisition of vertical lottery site love color network. "2014 first quarter of China's network lottery market monitoring report" shows that Sina love color has become Taobao, 500 lottery largest integrated lottery portal. The same as the portal NetEase lottery channel also won the company's resources during the World Cup.

Analysys think tank analyst Li Zi Chuan told reporters: "According to our monitoring data, the stimulating effect of the World Cup on body lottery is very obvious. The overall sales during the World Cup increased by more than 100% over the same period of last year. Quiz football lottery contributed most of the increases."

Sense of reality

"At present, the sales of Internet lottery has accounted for nearly 14% of the total sales of domestic lottery." Suning lottery division responsible person told this reporter, whether from the Forum or microblogging to see the user screenshots, the Internet lottery Has entered the user's life, lottery may be just the next user needs.

Recent research from Shenyin & Wanguo Research shows that at present, the sales of Internet lottery in China account for 13.6% of the total sales. Its market size has increased from 100 million yuan in 2005 to 42 billion yuan in 2013, with an average annual compound growth of the industry The rate reached 112.8%.

The agency predicts that until 2015, the Internet lottery billions of markets can be expected, and the industry's leading market capitalization of over 20 billion.

But once every four years after the World Cup, how to deal with the rapid ebb of potential users has also become one of the challenges faced by all.

Pan Zhengming admitted frankly to reporters: "This is the most important challenge we face this year. The World Cup is only 64 games and we can have 6,000 matches a year. You can not expect the World Cup to happen once in four years. It is obviously unrealistic to eat it. "

He said that according to past experience, users during the World Cup to ebb very fast. "The most important thing is that how you keep these people continuously and spend continuously has always been a problem we are studying, but more importantly, how to use the World Cup opportunity to put more people who do not know the Internet lottery Go to the internet. "

The first quarter of this year, 500 lottery network about 26.4% from the wireless terminal is expected in the second quarter, there will be more than 30% of sales from the wireless terminal.

But it is noteworthy that, 500 lottery users inside the highest consumer spending both mobile phones, but also with PC. Pan Zhengming said: "pure mobile phone users ArUP value is very low.First, he shows that passionate lottery is not enough, purely fragment time to take a look; the second may be pure