In South Africa World Cup during the red World, the Octopus Emperor Paul recently died, many game manufacturers occasion, borrow Paul's name hype publicity. Industry insiders pointed out that the use of Paul's hype is mainly divided into two kinds, one is implanted in the image of the game: Shanda, Tencent and other companies will be the image of the octopus implanted, to "the reality of the Bao Luo Xian, the game can live forever" as a propaganda point. Another emphasis on Paul's predictive power is to "Paul predicts the hottest game, Paul's favorite game" as a propaganda point. The Grand Legends of the World borrow Paul hype at the same time, several size game sites, also occasion launched Paul related little games. Earlier, there were also news reports of Brazilian mobile game makers and Argentines making Paul-related games. Tencent "QQ Wonderland" borrow Paul Hype not long ago, "Xiao Yue Yue" event Popular network, many game manufacturers also take the opportunity to hype. Insiders said that such a simple real-time speculation and can not play a significant effect, the main role is to enhance the use of keyword products exposure. (Digging the shell net)
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