World Cup time All the people hot, internet various occasion marketing

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The World Cup is coming, two dollars in Beijing can travel all over the world.

Can arouse the attention of the people of the persistent movement, has been quite popular with enterprises, 2006 years of Qingdao Beer ride Germany World Cup, all the way Albatron, 2010 Haier, together with the CCTV large-scale football entertainment program "Grand Feast" launched "My Team", fiery South Africa World Cup ... 3721.html ">2014 years, when the Internet industry has been developing at its zenith, the World Cup has not only the battlefield of the traditional enterprises in the booth, the Internet fast running industry has been to seize the World Cup marketing battlefield."

Sponsorship of World Cup event brand marketing

Any large-scale activities are indispensable the sponsorship of large enterprises, Gado herbal tea by the sponsorship of the good voice of China, from the brand disputes with Wanglaoji out, even in the reoccupation of the market on the basis of a further floor.

World Cup such a world-renowned movement, companies over the years have been squeezed out of the head to get into, but also because the World Cup's huge body needs more investment, many enterprises but beyond the door, can give the World Cup sponsorship is only the industry number of big guy.

And the Internet brand of direct sponsorship of the World Cup is almost non-existent, which may be related to their own attributes, only one Ali the closest, with 1.2 billion to Evergrande bought 50% of the club equity, Evergrande if the game can be wearing a printed with Ali logo clothing, but ...

However, the real-time broadcast World Cup information, sponsorship World Cup network video is everywhere.

Aliyun teamed up with CCTV to broadcast the 2014 World Cup App "CCTV5", attempting to occupy the mobile end of the World Cup market; Tencent launched the original video, "Brazil on the tip of the foot," to increase the chip to win advertisers; Weibo has become the exclusive partner of CCTV's World Cup social media, Other video sites have launched a different column: Gado herbal tea with Sina, Sohu, NetEase, Archie Art and other network video giants held the "2014 Brazil World Cup Media Strategic Cooperation Conference", introduced a variety of network video of the World Cup features broadcast: SINA's World Cup early evening, NetEase news client "World Cup Kanban ", Sohu, Archie art, etc. World Cup channel ... Le see hand in hands Jeep, Harbin Beer, Intel and other brands launched the World Cup early bus, "Big talk World Cup", "Yellow jokes World Cup special program."

The latest resource for the internet and the World Cup is online video, so all kinds of sponsorship on the pitch have shifted to the fat of the video.

Take the World Cup atmosphere to play the event marketing

In addition to branding marketing strategy, the internet also love to adopt a World Cup marketing strategy is: event marketing, that is, the atmosphere of the World Cup to introduce a variety of promotional activities, the new and World Cup-related products and so on.

Tsingtao Beer, Budweiser beer, such as in the official flagship store of the cat launched a variety of custom commemorative cans, Wang Lao Ji hand Tencent to open mobile marketing layout, Suning, Gome online to launch the introduction of home appliances promotion, collective price; The bank marketing, to Brazil World Cup theme, the introduction of precious metal souvenirs, World Cup theme credit Social app recently launched the World Cup quiz and party functions, unicom in Qingdao to implement the World Cup planning, and access to a video site for the World Cup broadcast prepared 20G bandwidth; all kinds of football games are racing to debut: Hand Tour version FIFA2014, Apple version of Hand Tour "joint Football" ( The game even claimed to have been with Ali in the bosom of the Evergrande Football Club to reach a cooperative relationship ...

The key to the event marketing is "something", but also a "big event", even if nothing, but also to create an accident, the internet has been created by the double Xi., double 12 and other festivals is a good example. The World Cup's "big event" has apparently been firmly grasped by internet parents.

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