"World Cup" war on the battlefield outside the marketing strategy competition

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Four years of the World Cup after the fierce fighting ushered in the final stage of hegemony, these days for die-hard fans will be sleepless nights. Despite the end of the World Cup, the marketing battlefield outside the World Cup is not over, the weather, the geographical location, the people and make this summer in addition to the hot outside a little bit of passion. Marketing events such as the World Cup are undoubtedly an opportunity for business to be missed, and during the World Cup, all people are watching, discussing and participating in the event, and it is a great opportunity to waste if you don't advertise it. Make it seem that all things are inextricably linked with the World Cup, in many of the World Cup accessories to win, we need to use a unique vision to find the brand, potential customer base, the World Cup communication exciting point, to communicate to create the World Cup smoke outside the real value. No doubt the World Cup camp has become a more accurate marketing battle.

(a) First look at the major portal sites, during the World Cup, each of the major portals to the World Cup launched a rapid and timely report, Tencent is mainly green color, as if to allow people to experience the excitement on the pitch, can also be the first time to know about the World Cup tournament, but also to see the relevant events commentary. Sina also unwilling to be outdone, using the "onlookers World Cup" to attract more netizens attention, tens of thousands of micro-blog real-time commentary, 24-hour all-weather refresh, unusually hot, a bit inferior to Tencent. And China's Yahoo "who to accompany you to see the World Cup" is to seize the vast number of users of the heart, Yahoo's strange move compared to Tencent and Sina, more interactive, not only the participation of fans, but also attracted a lot of "false fans", for "false fans", the World Cup may not have much attraction for them, But they will be more concerned about the handsome stars, so, call these "false fans" as fans.

(b) In the face of this four-year feast, the major well-known brands are also new, each show their own characteristics and advantages, to take the World Cup this Dongfeng, leading the field of coquettish. From the grand three-cell alliance Acer, Lenovo, to China Telecom and other industrial giants, launched including long standby notebook, 3G wireless Broadband, integrated computer, including a variety of special products, looking forward to the integration of supply chain resources, and quickly occupy the commanding heights of the market.

(c) In addition to these well-known brand marketing war, the World Cup during the most popular is the bar, especially in some big cities, this time the most profit is the bar, but also led the catering industry. Beer battlefield is more smoke, watching the ball can not be separated from beer, the world's fans will find a must vent out of the excitement or pessimism, so, "beer + Entertainment" will become the World Cup during a carefree way.

(iv) have to say that the "football baby" activities most intuitive presentation of the World Cup line on the marketing of the climax and excitement point. This is a line of the online winning marketing strategy, online, the use of strong star effect and product effects to stimulate the participation of netizens enthusiasm. Offline and online activities to do with, and a large media, radio, television cooperation, increased marketing activities of diversity, interactivity, communication, sustainability.

Five) CCTV is the major media television during the World Cup marketing strategy representative, CCTV to adopt integrated marketing, multi-channel marketing methods, and take the copyright of the television, CCTV, CNTV, CMMB synchronous Live, we can see the transmission of television signals. CCTV ads, the internet, mobile phones, TV can see your ads, which increased the exposure of advertising and effect.

(vi) A few days ago visited the net fair, unexpectedly found that there is a new way of marketing, a portal T-shirt design selection activities attracted my eyeballs, see their format of various T-shirts design, integrated their domain name delicious know-it-All and the World Cup concept, really give people a new vision, original creativity everywhere. It seems that the World Cup is not a simple game on the court. World Cup marketing presents unprecedented depth, breadth, innovation and competition.

The above World Cup marketing strategy is certainly a good idea and plan at this time, with the help of the Internet this powerful platform, and online integration of online marketing, whether for products, services, etc. are winners, but really want to grasp the business opportunities of the World Cup, there are several points that are worth our attention:

Whether the product or service can be linked to the World Cup consumption crowd; enterprise's own target consumer group, during the World Cup consumer behavior trend is what, use what kind of marketing strategy to attract the favor of the consumer crowd, and make it feel temptation; integrated marketing channels to adopt which tactics to achieve the full development of sales.

Can do these points of the enterprise first in strategic and tactical has a great advantage, with clear strategic planning and tactical measures, it is possible to win the World Cup in the east Wind, and sustainable development.

In short, whether it is the World Cup marketing or other event marketing, people must have a clear positioning, and detailed strategic and tactical planning, and grasp the tipping point of marketing, the full use of Internet resources, and events bundled together, and the target people to interact, to receive a multiplier effect of the marketing. The 2010 World Cup is coming to an end, and the "Marketing World Cup" is relentless.