World Environment Day, 56 Beijing staged street flash

On June 5, 56 network of video-sharing websites with the brand of "youth, entertainment and positive energy" staged a street flash on the streets of Beijing and hoped to combine with the Chinese theme of World Environment Day 2014 announced by China's Ministry of Environmental Protection - to pollution Declare war with flash This creative initiative to passers-by initiative: start from everyday life, love the environment!

At the same time, users can also participate in Sina microblogging # 56 and 56 together to declare war on pollution # Prize micro activities, say their own declaration of environmental protection, or by uploading video to 56 network record around environmental actions or detrimental Environmental uncivilized behavior, borrowing the power of social networks and online video to further the concept of environmental protection enjoys popular support.

The streets of the day flash, 56 network staff and several beautiful young models gradually appeared in Zhongguancun, Wudaokou and Sanlitun district. Zhongguancun as a highly developed core area of ​​China's IT industry, Wudaokou is well-known Chinese Internet companies, colleges and universities gathered in the Sanlitun CBD area is the trendiest people and young white-collar workers in Beijing the highest frequency of occurrence of the day Many of the young people also took the initiative to take photos with the back panel printed on the theme of "Declaring the pollution to pollution" on World Environment Day. The flash of the streets captured the warm atmosphere beyond expectation.

Since its inception in 2005, 56 Network has been promoting the cause of public welfare in China on the road continue to work hard. In 2010, the 56 Network jointly sponsored a number of well-known NGO organizations both inside and outside the United Nations to jointly launch the "Rainbow Plan" ("CCTV") with the theme of "sharing love by video" and became the first video site in China to spread the concept of public welfare. Public welfare projects as the core objective of large-scale video public service platform. Since joining Renren (NYSE: RENN) in 2011, Renmin Networks and 56 have the powerful influence of more than 300 million Internet users in China since joining Renren (NYSE: RENN) in 2011. Both of them have joined hands to launch a number of influential philanthropy action.

Based on its enthusiasm and continuous commitment to public welfare undertakings, 56 Network has become the strategic partner for WWF Earth for one hour, protecting the northeast tiger and caring for giant panda for the first time in China for four consecutive years, Warm 2012 "public welfare microfilm project, and invited Mr. Bill Gates during the" World No Tobacco Day 2012 "to make public welfare short films that rejected" secondhand smoke ". The above charity cases have also become 56 networks. Making full use of social media advantages and innovating public welfare Success stories of communication modes.

In September 2013, as the only video site representative of "China Social Media and Philanthropy Alliance", 56 Network attended the UN Week "2013 Global Public Welfare Summit" held in New York, USA and was invited to speak to share with 56 public welfare leaders around the world how 56 networks Make full use of the advantages of Video and SNS in spreading the concept of public welfare in China and make innovations in the process of influencing the progress of public welfare undertakings.

To date, 56 Rainbow has established a long-term close partnership with dozens of well-known NGOs around the world, including the WWF, the Bill & Melinda Gates Foundation, One Foundation, and Green and Equity.