World Color Steel first published e-commerce 35 mode

World Color Steel first published e-commerce 35 mode

Hu Fangwei's speech at the club meeting

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Description: Suzhou Tiandi color Steel by electronic commerce, 2009 completed 16 million sales, 2010 completed 30 million, this year to complete 80 million, and the team only 15 people. Many people feel like a riddle or a big talker. Hu Fangwei, general manager, gave a speech at the 13th meeting of the Network Business Club on June 25, announcing their 35 mode of e-business for the first time.

Mr. Wayne wants me to introduce you, what is color steel? What does it do? We should all know, in fact, this product itself should be very low-level. Open a pop on the side of the road, buy two papers to buy a device, take a steel shed on it, this is color steel. Then I was thinking, this product can it be bigger? ...... Once listened to a teacher to speak, he said can you wash the apples on the stall, wrap them in paper and then put them in the airport for sale? That's when I felt weird. So we can put such low-level products in such a short period of time in the central one to sell, in Zhejiang TV to sell, in the news broadcast to sell. Just the news broadcast we 7.5, is because we become the earthquake in Japan after rebuilding for them to supply the activity room of China's first enterprise, so say this is great!

These two years everyone to heaven and earth color steel very curious, this curious inside has two points, now feel my fame is very big, actually all is blown out by these guys, hehe. Then there are two points of curiosity: First, heaven and earth color steel, his performance is not bragging? We put a lot of real cases, such as we do a lot of big projects, we will be in the first time online, packaging, so many people will be questioned, will say that you are not fake? I would say that doing e-commerce is actually very simple. Heaven and earth color Steel These two years can do so well to develop so smooth, in fact, we have three words, if you can write it down, the use of the future, your performance will be doubled twice a month.

We do E-commerce, is three five, is 3 groups, each group 5 people, have their own set goals. Let me introduce the three five separately.

I set the task of the first group to let others find you. Although I am a boss I do not understand 123, but I will ask. I have 5 people, 5 subordinates, is dedicated to let others how to find me, is you no matter in Suzhou, in China, in the world, in the global, ... In any place, let the people in need find me. So I only ask this director every day, called Liu Yingjun. I asked, Liu Yingjun, the customer how to find me ah, how many visits Ah, let him think. How many keywords we have on the Internet every day I do not understand, he said there are more than 1300, that is what concept ah. So I have only one way to manage him, I ask every day a word, what is the method today? Is there a new way to get people to find us? Of course, I have 5 people to study how to get someone to find me.

I set the task of the second group, that is, the customer to find out if we have a list after the feeling. It's no use being found, is it? So, it's also 5 people, what do these 5 people do? is to let others know you at the first time. For example, customers in Baidu search color steel, which several, he opened your look, wow, heaven and earth color steel is the most cattle, then he is good where? This needs to have enterprise blog, there are enterprise Micro-blog, there are community articles, they have stories in the culture and moved, and the team inside the development of the dots are written in. What do 5 people in the second group do? 5 people are just feeling. How does it feel? The feeling of the customer under the list! So as long as you find us through time, then he has a list of feelings, so that the second group of 5 people is to plan the brand, do culture, such as our news broadcast, on the community headlines, ... In fact, to make customers feel.

The third group is also 5 people to do. The third group's job is to turn the money from the customer's pockets into the money in our pockets. Wow, this is awesome. So this is also 5 people, these 5 people are relatively demanding, they are responsible for negotiations. The group was trained by a professional teacher. A few days ago in Hangzhou, called Li Teacher, I do not know if you know, the cost of more than 15,000 a year, to build so many people. These 5 people we call the negotiating team, they are familiar with the business, very familiar with the industry, and have millions of Chivan list of negotiating ability.

That is, the first group of 5 people, the task is to let customers find us; the second group of 5 people, the task is to let the customer have the feeling of order; The third group of 5 people, the task is to put your pocket money into my pocket money. This is a very troublesome thing. So it's hard to believe that our list will come out. Our April online sales are 4.43 million, which is the actual billed sales. Then each of us, like a steak, knows how much money the waiter will make every sell a piece of steak. We are also like this, such as our network group this month you accounted for the proportion of sales this month, the production department is how much, the General affairs is how much, all have accounts to calculate. We color steel such low-level products, gross margin is still possible. Many people do not believe, ask why there is such a gross margin, must be bragging. We Wu County Jinjiaba, color steel industry has more than 600, but the world color steel to do this profit, rely on E-commerce.

With a profit, I have another way to motivate you. I do not like some people, put the money in my pocket to buy a house to buy what, I do not. Let me talk about my management method.

This is the 2nd I share. A lot of curiosity, they asked me how your team is the management? Why is it that everyone in your team is so positive, positive, and more cohesive? In fact, I am in the management of the above is also three points, I introduce to you.

1th, called digital thinking. I told my subordinates, we don't talk with our mouths, we have to talk with numbers. What is called the number of words, is 15th a month before the one-month report, before June 15, must make the May how much money, each department spent how much money each person spent, all make statements. You are the asset of my team, you are a profit or a liability, I need to know. Like I give you 1000 bucks today, give you 5000 bucks, what did you do? If you only create 2000 of the value of 5000 pieces, you are my team's debt, so you can one months, two months, three months, you slowly eliminated. So we have to use digital thinking, no matter what you do, you tell me to use numbers to speak. You did a few things today I don't want to listen, you have done a few things, done a few things right, this is what I want to know. So in my management, in my organizational structure, there has never been a customer, one months 5, 6 million of the list, from the customer call to call me here, has never been.

The

tells you that my daily job is to get up 6 o'clock in the morning 7 o'clock to the company, one hours of work, 8 o'clock meeting, open to 8:30, equal to my current daily workload is only open for half an hour every day, 8 to 8:30, and I only four people meeting, 8:30 after the four people back to each department to meet again. This is our culture, we do this kind of virtual things. Ma Yun spoke a word, he said what is the competition of enterprises, do enterprise competition is to do the virtual things, now every day in the virtual, culture, value, Mission,