World of Warcraft second quarter user number suddenly reduced 600,000 situation difficult to control

Beijing Time July 28 news, according to foreign media reports, MMORPG Blizzard recently announced that the company's large multiplayer role playing network game ()-"World of Warcraft" in the second quarter of this year, the number of paid subscribers decreased by 600,000.

In the second quarter, World of Warcraft paid subscribers lost again, from 8.3 million in the first quarter of this year to 7.7 million. Previously, Blizzard has announced that the first quarter of this year, "World of Warcraft" users lost 14% to 8.3 million. Today, 7.7 million is also the minimum number of games since 2007.

At its peak, the number of paid subscribers to World of Warcraft was once over 12 million. "World of Warcraft" paid users again lost, a large part of the reason is the loss of users in the Chinese market. In the Chinese market, some free play games and more competitive games, such as the League of Heroes (League of Legends), have gained more and more momentum of development.

Blizzard recently announced that the company is also in the corresponding reduction of research and development team size, the lean team will focus on further adapt to the major changes in the game trend. In fact, about two-thirds of the team's members were rescheduled and the rest returned to the drawing business. In today's gaming industry, the large multiplayer role-playing online gaming market faces increasing competition and challenges, and blizzard may have realized that the factors that worked in the past may no longer work in the current era.

Despite the loss of 600,000 of paid subscribers, the reality is that the World of Warcraft is still the most popular and profitable large multiplayer role-playing network game in the market today. However, the upgraded version of the World of Warcraft-Panda Mystery (mists of Pandaria) hardly helps the game retain more players, and some people even think it is counterproductive. It remains to be seen whether other New World of Warcraft upgrades will stop the current user churn. However, Blizzard does not currently announce any plans to release the new World of Warcraft content.

As a large number of large multiplayer online (MMO) games are flocking to the market, as well as the advent of the ancient Scrolls ol (Elder Scrolls online) and the Wilderness Planet (Wildstar), it is necessary to make some adjustments to the blizzard's desire to retain market dominance. In addition, games like Guild Wars 2 (Guild Wars 2) are one-time-purchased games, and two-week updates are available to keep the game fresh. At the same time, there is a large number of free play games constantly emerging, for players to enter the industry almost no barriers.

Of course, the blizzard has made some adjustments and changes, such as the free play in the dominant Asian market, the increase in the game shopping shop, but also provides some free leisure games.

In the final analysis, the fundamental problem of the World of Warcraft game is because of its long time. The game has been on for a long time, although it did have a very successful performance, but from the current trend of development, the game has begun to show outdated features. But in today's market, there are a number of new games and styles of different games constantly appearing, and more importantly, these games are free.

In any case, the loss of users is not the end of the game, though bad news for "World of Warcraft". In fact, the game has won a lot of competition, and will continue to win in more competition. However, in the past two quarters, the user lost nearly 2 million, this may be a hit on the World of Warcraft.