World Phoenix and Touchchina jointly released mobile Intelligent Guide Service

September 25, 2012, in 11 Golden Week, the World Phoenix Cultural Tourism Group and Touchchina jointly launched the Phoenix Ancient city, Zhangjiajie, Hongjiang Ancient mall, such as three Smart Mobile guide software, for tourists travel to bring more convenient and fast intelligent travel experience. Free download Personal Guide According to know, before and after 11, visitors can through the Apple App Store software stores, Android software market search for the Phoenix ancient city, Zhangjiajie, Hongjiang Ancient Mall free download three navigation software, to learn from three popular scenic spots of the latest information, transportation routes, accommodation, food, travel raiders, Customs, photography skills and many other content. such as in the "Phoenix Ancient city-touchchina" guide software Phoenix view of the former residence, users can immediately see the introduction of the attractions, ticket information, opening hours, traffic information, such as detailed tourism strategy, for tourists to visit to provide intimate, convenient service. In addition, visitors can easily through the mobile phone map positioning, the various services to assess the site, through Sina Weibo, Tencent micro-blog for content sharing, with a strong interactive effect, to meet personalized travel, leisure travel consumption hotspots. World Phoenix Culture Tourism Group chairman Moses said, mobile phone tourism is the world Phoenix implementation of intelligent tourism services, an important layout for tourism attractions marketing, tourism culture, tourism resources services to provide a new interactive platform. Three innovation to create a leap in the past more than 10 years, the World Phoenix has been the pioneer banner of domestic tourism innovation. Business model Innovation: 1998, to entrust the operation of the way to take over the world's natural Heritage Huanglong 50 years of Operation Rights, 2002 took over the ancient city of Phoenix, after the ancient city of Hongjiang, to create a domestic scenic spot government-led, market operation, social participation in the commissioned operation of the precedent Marketing Model Innovation: 1998 years after the holding of a series of super events, Huanglong to set the million Yuan insurance, sea crossing Tianmen flying Contest, the world Go Peak duel, Zhangjiajie International country Music Week, as well as just held the Aizhai low-altitude parachute performance and other pieces, leading the domestic tourist attractions big activity big brand marketing craze, The scenic area to the international, with hot market. Now, Zhangjiajie has become a model of Chinese landscape, Phoenix ancient city, Hongjiang Ancient Mall is a well-known scenic spot of domestic cultural tourism. These two modes of innovation have also been widely praised by many places in the country to copy, learn. If the first more than 10 years of the World Phoenix Focus is to do the market, the next decade will focus on turning to service mode innovation. One of the important directions is to promote the implementation of intelligent tourism services, enhance the tourism industry chain in all aspects of service level, for the world Phoenix again a full range of leaps to provide new impetus, but also for Hunan tourism, tourism for China to explore service innovation model. Intelligent travel trend of the World Phoenix Scenic Area Smart Mobile Guide software on the line, but also adapt to the mobile Internet and smart travel trends. At present, the domestic smartphone end-user has more than 250 million. The combination of tourism and mobile Internet more and more closely, before the need to spend a lot of time to design the travel strategy, now rely on a mobile phonecan be completely done. Industry insiders pointed out that, with the use of the young generation of Internet applications gradually become the main consumer, tourism consumption pattern will be a great change. The National Tourism Administration has also put forward the policy guideline of intelligent Tourism, hoping to use about 10 years time to make the domestic travel enterprises complete informatization, enhance the service ability of the online tourism, and realize the intelligent tourism based on information technology preliminarily. At present, the World Phoenix has completed the scenic site, scenic micro-blog, smart mobile phone guides and other basic platform construction, online ticketing is also about to be launched to domestic tourists, the future for the tourism bureau, travel agencies, scenic merchants, will also launch intelligent tourism products, plans to spend 3-5 years to establish through the tourism bureau, scenic spots, travel agencies, tourists, Shopping, catering, entertainment, accommodation, one-stop information service platform. Join hands with Touchchina a big Xiangxi World Phoenix partner Touchchinaceo Shen Zhouli was invited to three models of smart mobile phone guide products for a comprehensive explanation. He said that Touchchina in the technology research and development, design concepts, user experience, etc. are in the leading position in the industry, and the world Phoenix cooperation, will further deepen the mobile technology and tourism industry, the depth of integration for the intelligent tourism advanced enterprises to enhance development power. It is understood that Touchchina is a well-known mobile tourism experts, the introduction of urban navigation, scenic guides and subway guides and other software, in the smartphone users widely praised, Touchchina series products have more than 3 million users, was selected 2011 Apple's official best tourism applications and other awards. At the press conference, the "Rain of Zhangjiajie" came from Hunan Xiangxi, the artists brought authentic, full of rich minority flavor Miao folk songs, Tujia hand dance and other wonderful programs, also won a warm applause, which undoubtedly for the upcoming 11 Golden Week to do a warm-up. The vast number of visitors can download the three section of the Scenic Intelligent Guide software, whether it is before the departure, or journey, full experience of the mobile phone on the scenic spot, quick walk near the big Xiangxi, fully appreciate the big Xiangxi.