World Television Day on the gold of Chinese television 10 years

November 21, World Television Day. Looking back on the global color TV industry pattern, China's color TV has not been the same, after 10 years of gold breakthrough, China's color TV has gradually completed from the "pursuers" to "lead the" evolution.

DisplaySearch data show that Tcl, Hisense as the representative of the Chinese color TV brand to 2012 two quarter has accounted for the global color TV shipments accounted for 25%, the global share of growth of 14% per cent. Among them, the leader of TCL 2012 flat-screen TV global shipments will be expected to break through 15 million, recycling China's color TV industry record.

Anti-Japanese companies, Sharp, Panasonic, Sony's three major color TV giant 2012 deficit will exceed 15 billion U.S. dollars, the growth of South Korean enterprises weak. This pillars, China, Japan, Korea's former global color TV pattern has been quietly rewritten, in a new round of the two strong competition, the world's color TV industry or will be alone to see the Chinese.

10 gold breakthrough, China's color TV industry to accelerate the global shuffle

Since the birth of China's first television set, the realization of the global rise of China's color TV industry is a common dream of generations. But over the years China's color TV industry has been playing the role of "Catching up", following the foreign brands. In the 90 's, China's color TV industry ushered in the first development climax, many color TV brand localization rise.

Industry veteran expert Lu Xianbo pointed out, because the core technology and core components of color TV has been in the hands of foreign color TV giants, when the Chinese color TV industry "big but not strong" problem is very prominent, not only for a long time in the "lack of core less screen" dilemma, but also lack of industry discourse. Until 2000, in China's color TV industry ushered in the 10 gold development period, this situation has been effectively improved.

Data show that 8 years ago, China's flat panel display industry independent production of the display is "0", all rely on foreign imports. Today, China's flat panel display industry has leapt from "0" to "5" in the world, forming a new global pattern of "the Four Kingdoms". In the 2012, the first domestic article of TCL investment was wholly dependent on independent innovation, independent construction of the high generation huaxing photoelectric 8.5 generation panel line to achieve a major breakthrough, the end of the three quarter to achieve 100,000 full load capacity targets, and achieved 32 inch LCD panel product shipments ranked first in the world, one by one rewrite the Chinese color TV "missing core less screen" 's history. This also let Tcl become the first to get through the whole industry chain of Chinese color TV enterprises.

Industry chain to get through, for Tcl and other Chinese enterprises to bring more chips in the market game. According to the Austrian-dimensional consulting data, 2012 National Day Golden Week, the domestic market of Chinese brands and foreign brands accounted for 68:32, of which the Japanese brand market share fell 13%, its exit market share is mostly TCL and other Chinese color TV brand successfully preempted. According to the authority forecast, the TCL2012 year World color TV sales rank will realize the five hope three, while Skyworth, Hisense and so on also closely followed the TCL steady to have the rise, the Chinese color TV Corps in the global market has risen comprehensively, and is changing the global industrial pattern.

Leading the development of intelligent Cloud TV, the color TV industry will usher in "Chinese Times"

If the increase in market share only proves the "big" of China's color TV industry, the leading force in the direction of industry development, it is proved that the Chinese color TV enterprises are becoming more and more "strong".

After a long period of accumulation, China's color TV companies in the past 10 years to enhance the innovative ability, in the core of color TV technology innovation has gradually established its own unique advantages. August 2011, Tcl and other Chinese color TV companies launched a smart cloud TV, so that the first time in a single high-end products in the field of the dominant advantage.

And in the past, the pure pursuit of hardware technology, intelligent cloud TV more focused on cloud technology as the core of software, applications and content of innovation, such as TCL Cloud education, multiple screen interaction, Skyworth Cloud Health and other highly practical functions, to meet the consumer's growing consumer demand, is recognized by the industry is the mainstream trend of the future development of color TV.

Industry experts said that the rapid development of intelligent Cloud TV industry has greatly enhanced the high-end image of China's color TV brand, and TCL and other Chinese color TV companies in the intelligent Cloud TV industry's preemptive layout, but also for the future will continue to dominate the color TV industry application technology direction and development has laid a solid foundation. It is reported that as early as 2008 Tcl began to explore the field of intelligent interconnection; in June 2010, the first intelligent TV based on the Android operating system was successfully developed by TCL Group, and in March 2011, the world's largest TV app Store for Android was born in Tcl. Along the way, Tcl and other Chinese enterprises in the field of intelligent cloud has a strong technical accumulation. Tcl in China, the United States, France, Singapore and other countries have a research and development headquarters and more than 10 research and development branches, as China's color TV industry leader, TCL's global Technology innovation system has been a leader in the era of intelligent cloud to prepare.

The current Chinese color TV industry is ushering in a new development opportunity. "Land edge wave, on the one hand, the decline of Japanese enterprises to give up a huge market, on the other hand, China's color TV companies in the smart Cloud television in the preemptive layout so that in the products, Korean enterprises, and in emerging markets more advantages." By virtue of these advantages, as the United States withdrew from home appliances in the field of household appliances to create a myth, the Chinese color TV will have the opportunity to fade out in Japan, the Korean enterprises wrapped step before the situation, to become the industry's new leader, creating a new color TV industry "Chinese times."