Worm Children's wear: using traditional thinking to do electrical business

"Billion Power network," September 25 News, the recent 2012 baby-Child industry E-commerce Development Forum relies on the second China (Shenzhen) Baby supplies exhibition in Shenzhen, the exhibition center held. In the Forum, general manager Wu Yijian published a keynote speech titled "Using traditional Thinking to do electricity business".

Wu Yijian, general manager of Worm

Worm children's clothing does not open the experience of the entity shop, but directly began to do network business. The entire company invested 160,000 in the start of the electricity business in April 2010. And the company was founded at the beginning of the Internet and electric dealers are ignorant. He said that at present the worm has 40 people's Electric Corps team, in the benign development.

Wu Yijian said that because the company is small, so the company's current strategic policy is, product diversification, channel diversification, promote diversification. He introduced because of children's wear more and more fierce competition, so in April 2010, the company changed into a worm children's Products Co., Ltd., to supplement the product. In the case of children's wear competition, the worm began to make children's shoes, toys or other supplies, as a supplement.

The worm is operated according to the traditional enterprise's thinking and carries on the overall plan. Wu Yijian introduced the worm's store to attract traffic through some commodities, but made up for the loss of the product from other products. Or the loss of a certain shop to attract more traffic.

He says the primary task for the worm is not to increase sales, but to make the whole team healthier. In the next year the main goal of the worm is to build a team to optimize the good sales model.

It is reported that the 2012 child-friendly industry e-commerce Development forum by the billion power, China Baby Commodity Committee and Reed Exhibition (Shenzhen) Co., Ltd. jointly sponsored by the network of ideas, the World Network for the Forum partners.

Forum special invitation to the day of mother and child of the cat, October mummy electric business director Zhengmong, Worm Chairman and CEO Chen Yongyang and Easy network, CEO field, around the "find ideas, find a way out" theme, combined with the current traditional infant and child industry business development and e-commerce new pattern, This paper discusses how to promote the development of e-commerce in the infant and child industry, and to help the traditional enterprises of pregnant and infant to find new ideas and solutions.