Worries in the industry: the phenomenon of "price chaos" and "disorderly competition" still exist

Source: Internet
Author: User
Keywords Electricity quotient consumer competition worrying through
Silicon Valley July 24 news and see the big promotion, but thousands or even more consumers in the complaints, in question, in the complaint ...
The twinkling of an eye is hot summer, June opened the electric business http://www.aliyun.com/zixun/aggregation/15618.html "> price war Dazzling, in fact, consumers after" being fooled "and" aesthetic fatigue "become more rational, The frantic price-cutting of electric business firms is more like a buzz than ever, and it is hard to stir up their enthusiasm. And the version of the goods, promotional items are not available, the benefits of receiving expired a variety of problems emerge.
If the electrical business of the so-called subversion of traditional retail innovation, and ultimately only through the price war and war of words to reflect, this and physical retailing in the marketing method of more than 10 years, such as a day of rebate promotion and other means of the essential difference? is physical retailing not because of the obsolescence of the mode of operation? And the price war often has a trap, whether the price is really low still have to play a question mark. Changjia, the marketing director of the market, said that the electricity dealers hit the price war and gimmick of disorderly competition finally hurt the industry, will let the online retail will encounter the pain of regulation.
More importantly, it is obvious that the electric business is far more publicized than the physical retailer, and in marketing also put too much energy into the publicity, the price as hype, too retreat, to some extent, this is not only in advance of the consumer's purchasing power, but also in advance overdraft consumer patience. Beijing Blog World Network Technology Co., Ltd. View: Over the longer term, will inevitably lose the trust of consumers.
In addition, the electricity merchant price war is gradually entering a dead end. From the June sales promotion war, Jing-dong, Xun, suning easy to buy, Gome online, Dangdang, etc. without being involved in it, in order to draw a position to attract attention, in micro-blog mutual derogatory, and some even use the navy, through malicious bad rating, etc., to discredit the competitors. The electric dealer is moving on the road of vicious competition step by step.
The "price war", "disorderly competition" phenomenon is worrying, do not seek to change e-commerce industry will develop stagnation, or even retrogression.
Beijing Blog World Network Technology Co., Ltd. that first of all to let consumers experience you are for his service, whether it is the consumption experience or to save money on the consumer to give enough human care, rather than through a variety of price traps induce its impulse consumption, the electric business is still in the supply chain, management, marketing, The consumer experience to do enough to do is the real thing, to bring consumers a better shopping experience is the right path.
Electric Business Network shopping by nature with "cheap" label, similar to cock silk, want to reverse attack, still need our common efforts to save the industry and fire and fire. (Silicon Valley Network)

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