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If the eye is the "window" of the mind, we can see in a person's eyes what he thinks, then the title is a soft text of the "window", through the "window", we can see this article about the idea of the general.
At the same time, more importantly, today's fast-paced lifestyle has changed people's reading habits, "read the title" era has come. Therefore, the success of the title of the soft text determines whether people will read your hard written soft text. Knight Soft Wen Studio's small compilation of many years of soft writing experience, feel that the composition of soft text can be divided into the following categories:
1, a good grasp of hot spots, writing report-style title
This kind of soft text title mainly draws on the recent news hot spot, attracts the reader's attention. Soft paper writers can use Baidu search the list to pay attention to the recent hot events, with the attention of these events, can improve the soft text of the click-through and reprint rate.
such as the Knight Soft writing studio "face" labor shortage, how enterprises borrow power e-commerce title is the combination of the current "labor shortage" incidents across the country. Again, such as "Christmas flowers scheduled hot flower Net", is the use of Christmas flowers scheduled hot events.
2, set suspense, write interrogative title
This kind of soft title questions in the form of questions, in order to arouse the attention of readers, generate empathy and thinking, and the soft text transmission of information in the form of answers, or just ask not answer, guide consumers to find the answer from the text. Because most people have curiosity, so this kind of title can hit a higher rate.
such as the Knight Soft language studio wrote "What makes his car to the point of no return?" is to set a suspense, the article replied that rust is safe driving can not be ignored, and lead to the soft text to promote the rust-proof products.
3, with the help of emotion, writing touching title
This kind of soft title often with the help of human nature in the common point of emotion, to beat around the bush, through the "Xiao of Daniel, moving the feeling" way to convey the soft text to promote products, general health care products soft or beauty products for more soft text.
such as "husband, smoke can not quit, wash the lungs," "to those who fight ' acne ' Youth", "The 19 waiting for a tearful gift," and so are the emotional category of the title masterpiece.
4, compare each other, compose the contrast title
This kind of soft title by comparison with their own or peers, to show their superiority, so that the soft text to promote the product or service unique has a profound understanding. It is worth noting that if it is compared with other companies, such titles can never name, in order to use the pan is advisable, remember: avoid hurting other similar goods.
such as Chivalrous Soft Wen studio wrote the "XX Digital Plaza: The Spring Festival mobile phone sales doubling" a article, is their own case compared to the same period, through sales growth to attract readers attention, such as "XX brand services, beyond the state three packs of service category."
5, the careful observation, writes the fresh type title
This kind of title often describes the soft text of the new things, fresh products to the title, commonly used keywords have "first-now", "discovered", "Wind", "undercurrent surging", because of the full of novelty, often will be the attention of readers.
such as Knight Soft Wen studio for a Wei guest network wrote "reporter Observation: Online project outsourcing Wind" soft text title, it belongs to this category. In addition to my studio to write a similar title, "My city has been discovered" "Day CD" "Real estate Soft text title."
6, direct hit the soft rib, compose the threatening type title
This kind of soft text title and we introduced before the aid of emotion, write touching title just the opposite, the threat of soft text belongs to the emotional appeal, the feelings of beauty, intimidation direct hit soft rib, in fact, the effect of intimidation than praise and love more memory, but also often be criticized, so be sure to grasp the degree, do not overdo.
This kind of soft text title representative has: "High blood lipid, paralysis precursor!", "God, bone hyperplasia killed people!", "wash out a bucket of oil," "30-Year-old man 60-year-old heart."
7, lively and interesting, writing humorous title
This kind of soft title often use vivid, humorous language, make the title will become lively and playful, memorable after reading, and even willing to spread word-of-mouth. such as "quickly under the ' spot ', do not allow ' acne ' Stay" is a humorous title of a representative.
If you have a good soft text title, or in the soft writing on what good ideas welcome and I exchange.
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