The first story is "empty gloves, White Wolf."
Comment on: Business model is a tool to help you make money.
Student A said to me: "Miss Li, I have 50 million, you tell me what to do?" I said, "What do you want?" "He said:" Mr. Li, I have this 50 million existence bank, you don't give me to move. I said, "Can you give me the 50 million certificate of deposit?" The name does not change. "He said yes." When I got the certificate of deposit, I found B, who took the deposit to Hong Kong as a mortgage and lent 50 million. Lending rates in Hong Kong are lower than those in the mainland. I took the 50 million to Italy to find C, in Italy to buy a winery, but also in Italy to apply for more than two immigration qualifications. After buying a winery, C lent 50 million to the Italian bank, with a loan rate lower than Hong Kong. I take this 50 million to buy into red wine and olive oil back to the country, to a to sell. As a result, he sold, earned, 50 million became 80 million, earned 30 million (interest rate ignored), the remaining 50 million from Hong Kong to take back the certificate of deposit, and went to Italy to redeem the winery. What did the last one get? 30 million of the profits, a winery, plus two opportunities for immigrants.
Capital is really magical, the most magical is the flow and operation of capital, so that a dollar to change 10 yuan of money. Visible, the real master will play empty gloves White Wolf, can help you activate resources, realize the value of ascension. One of the roles of the business model is to be able to fully grasp the opportunities and release the value of the opportunity to the interest of capital through good business models. It's like cooking, you have to be nice and tasty. If you get a basket of vegetables and don't make any processing, it's not a business model, but a business opportunity at best. A business model can package business opportunities and turn it into a set of operating systems, becoming a set of operational methods, and then telling you what value it can produce.
Business model not only makes the best development of the enterprise's resources, not only can the enterprise's value get the best development, it can also make the capital read your business, and can make capital into your business, which will certainly enlarge your business opportunities.
The second story is "put the long line, catch big fish."
Marketing Strategy Reviews: Business model is to help you do the industrial chain.
Every link in an enterprise's value chain can create value. For example, the design process to increase resources, such as construction links to increase resources, such as in the project link to increase resources. With resources, you will have a competitive advantage.
For example, many enterprises through the reform of processing, you processing shoes I also processing shoes, you processing refrigerators I also processing refrigerators, you processing air-conditioning I also processing air-conditioning, so, we have become almost the nature of the processing enterprises, homogeneity of serious. This time who does the brand who is formidable, this time who does the technology who is formidable, this time who makes the channel who is formidable. So the value chain inside a certain link to increase resources, you have the advantage, especially the development of scarce resources and growth, through the industrial chain.
We know that hongxing is a furniture city, in fact, you only see the surface. In fact, the Red star of the United States and Kai Lung now has three identities. The first is a retail company, which sells furniture. The second is the real estate company, similar to the McDonald's in the king, collecting rent. The third is the financial company, which is the exact name of a financial company, somewhat of a cross-border operation. Its things sell money not immediately to pay customers, three months, it uses the three months of money to do real estate, to do financial investment. So, the hongxing is a class of real estate companies, financial companies, the last is the retail company, rejection. As you can see from this level, it breaks through the concept of specialization.
Understand what is happening in this era, and you can grasp the context of the times, at least at the height of your thoughts. Entrepreneurs should have this ability, put on the line, catch big fish, predict the trend of change, seize scarce resources in advance, catch the pig raise money.
The third story is "Wind horse cattle, can be compared with".
Comment on: The business model is to play across the boundary, a variety of operations.
I have a student in Changsha, he was originally to do printing, but the printing market has been dying, how he do? He used a printing base to make a mouse trap, because now the mice are not allowed to use drugs. He put two boards into a clamp, each side of the glue on both sides, to the middle of a clip like a book, a separate into an open mouse trap.
The mouse has a characteristic, is to go along the corner from where from where, so put a clip in the corner is easy to clip. Another, the mouse is more team spirit, as long as a stick, it is called, the others will come, so a sticky is a nest. And as long as the stick, it will not run off, so the mouse clip put in a corner, a stick a group. This clip is extinct for mice.
General printing factory profits will not be more than 10%, may not be 5%, his net profit is not less than 20%, he now can do nearly 100 million yuan a year. In fact, at first he did not expect that the printing industry and the combination of mice can be so profitable. Because it seems to be completely irrelevant two things. This is called business model.
This era to do versatile, multi-functional is also very popular, and then another sentence called functional combination. Because it has broken the original industry characteristics, formerly a professional cardboard industry, printing industry, rodent industry, it is a number of industries integrated together, to a mix.
The future of the business model of the whole is the concept of mixing, you can mix well, on behalf of your identity diversity, business ideas of diversification, do not in a tree hanged.
The fourth story is "Do the platform, sing the drama".
Comment on: Business model is to do the platform, do comprehensive services.
I have a student, is a boss, he provides property services for many properties. Simple property is to help the real estate cleaning, providing security services, but he served 490,000. He is on the traditional property for the residents to provide domestic services, for the whole estate to provide sales of agricultural products, in the community to do TV screen, to every home network, the concept of the network of electric power to every home.
There are three rice companies in the northeast, the first company has the ability to send rice to Zhongnanhai, the second company to sell to the country, the third company's rice is also very good, but it has no brand. The third company went to the supermarket, in the time every 500 grams of 1.5 yuan, but the supermarket packaging every 500 grams sold 5 yuan, almost 3 yuan of the profit was taken by the supermarket. After talking with the third company, I bring it over every 500 grams of two cents, add a dime of the freight, 1.8 yuan directly to my students that community. Everyone can see the rice, you may take home to taste, tasted good certainly will come to buy. The internet is a strange sales, we are acquaintances sales, trust has been established, a new community service and sales system has been established.
We are now going to build a network of people based on the electricity quotient network, based on the network of Human network formation. Together, the capital network, People's Network, electricity business network, and then add Logistics network, the integration of four Nets will establish a Jack Ma's Ali group have killed the industry. Ma Yun only did the electricity merchant net, his most lacks still is the human net.
such as the transformation of the community, from security to cleaning, in the cleaning above the domestic, old-age, plus a variety of things sales, that is a new business model-Community integrated supermarket service platform (not traditional only sell things supermarket). This model can be replicated in every community, this is the future sunrise industry, because the real estate in China after the completion of the four or five-line cities, the urgent need for community integrated services providers.
Platform thinking is currently the most advanced, build a platform, anything can be done above. Now, you have the product, the capital, the technology, the talented person, all is only one aspect, they need on the platform synthesis operation, can produce the benefit. Microsoft's Windows System platform, the electric business site is to do platform, all kinds of app software are platform.
Low hand, Master of the way. There is no value in a thought or opinion, not only to be useful now, but to be more effective in the future. To study the business model, at least to know what people are focusing on, what the master is concerned about. In this way, when you embark on a higher leadership position, at least you have a confidence in your heart. Understand the business model is a tool and thinking, clearly the business model and the relationship between the development of enterprises, your heart is more than many people have a pattern.