WP terminally ill, their own not timely treatment blame Nokia?

WP still saved?

My view is to be terminally ill.

Why?

It starts with WP7. At that time, WP bleak. iOS on the appearance of a change in the world, after the restoration of Android also harvested applause, but WP, history than iOS and Android combined together are thick, reputation only than "raised in purdah people do not know" better. People talking about tea and chatting about Steve Jobs and Steve Jobs Ios,google's Android, WP? What the hell is that? Microsoft is as hot as a cat. is when, the clue of the movement tide already first dew, do not make a famous million, can be late. The market is too big to be lost and can not be lost.

No company in the world knows more about the importance of operating systems than Microsoft.

Microsoft has taken two measures. One, improve the level of WP. In the development of the operating system, they are not afraid of any company, even if the company is Apple, don't forget, Apple is Microsoft's defeated. Second, Microsoft found Nokia, do not know what the benefits, once a full range of mobile phone brother into the embrace of Microsoft. It was a genius, at least at the time. Nokia has a wealth of experience, countless fans, even if WP almost, as long as it is not too bad to bear, there will be sales.

Microsoft seems to be relieved.

Then, Microsoft made two mistakes.

. Microsoft is unaware that the business model of selling software directly is outdated. Especially if there is an Android contrast. Moreover, Microsoft's licensing fee is not cheap, a mobile phone 5 to 15 dollars. If you use Android, that's 5 to 15 dollars saved. Of course, in fact, not much money, Android manufacturers to pay Microsoft a large amount of royalties. But it always saves money. The money you save is the amount of money you make. Choose android or choose WP, the ultimate goal is not to make money.

Microsoft's small partners are congenitally deficient.

Therefore, although there are many manufacturers WP mobile phones, but they are not dead set to follow Microsoft, just for their own left behind, in case of an android in the future of the rise of the WP, not too hectic. Once Android has established its dominance, they will mercilessly dump Microsoft and abandon the indignity. They don't serve WP wholeheartedly. The result is not a Nokia outside of the WP mobile phone splash. Microsoft knows this, he has his wishful thinking, sell more than a WP mobile phone, more than one WP users, an Android users, do not have to spend a penny of their own, the market opened up, there is no better than this thing.

Second, Windows phone7.5 can only upgrade to 7.8, not upgrade to 8.0. Microsoft has implemented a successful PC experience, thinking it is logical to have a successful upgrade on a PC and get a smartphone. In Microsoft's eyes, a smartphone is just a PC dwarf, in line with Moore's law, in accordance with the law of Andy-bill. Indeed, at this point in time, Android phones, or most of them, are focused on mobile phones, instead of being smart, calling, texting, adding a little game and listening to music are all of the smartphone, especially when the game takes up most of the time, so Angry Birds and Fruit ninja are so red. But the revolution is taking place. The smart phone's focus shifted from mobile phones to intelligence, becoming an extension of life and a part of life.

Smartphones are starting to get different.

The PC's operating system stays in XP and still uses most of the software, but smartphones are not. Mobile applications are different from the traditional software, fast development, popular fast, eliminated fast, half a year, and even in six months, the popular app changed a crop, the latest app will only support 8.0 and above version, will not tube 7.8. 7.8 is a forgotten group, and Microsoft has successfully harmed users. At the same time, also mercilessly a hole in Nokia. Originally, the number of users left behind Nokia, this suddenly, the oath of allegiance to Nokia users have fallen to less than 60 of the loyalty, their next choice of mobile phones will never be Nokia and WP.

At the same time, Microsoft overestimated Nokia, Nokia overestimated itself, mobile phone into the intelligent era, more than 10 years of accumulated skills only 30%, or even 30%, Nokia Bingbairushandao.

At this time, even the company's responsible sanitary aunt can see Nokia is not, why Ballmer lipaizhongyi buy nokia?

The first is the reason for Wall Street. "Wall Street is expected to set the turnover and profitability for each technology company, and if a technology company can exceed its earnings forecasts for a number of consecutive quarters, Wall Street will struggle to boost its share price." Since the number of employees in technology companies is a very large proportion of employees ' income, the steady growth of a tech company's share price determines the income and morale of the company's employees. Conversely, when a company's earnings are not up to expectations, Wall Street could be severely crushed. "(quote from the top of the tide)

"To keep up with Wall Street's earnings forecasts, almost all the big multinationals with more than half the market share have to look for new growth points." "(same quote from the top of the wave)

Before the article said, Microsoft understands the beauty of the operating system, he has been immersed in this way for decades, the pot full of money, mobile wave, mobile operating system will become a new growth point, grasp the mobile operating system, Microsoft can also hing 20 years. Ballmer will not give up lightly. If you don't buy Nokia, then Nokia will definitely switch to Android. WP camp is only a few overtly, Microsoft these years of huge investment discreetly. There is no lizhuizhide in the mobile Operation market.

So, although Microsoft knows, after the acquisition of Nokia, WP is like the Nokia in the hands of Symbian. Nokia is wishful thinking that other handset makers will use his Symbian and be under his control. This is the history of a repeat, the original can not see the prospects and money and not mater manufacturers are more perfunctory.

However, in addition to the acquisition of Microsoft can not play other cards, Nokia is not a fuel-saving lamp, from time to time a little gossip, said that they are considering whether to and Andro tow.

Nokia can lose Microsoft, but Microsoft can't lose Nokia. Nokia is the only option for Microsoft to save WP. Even this Nokia is no longer the Youboy Nokia.

So the takeover took place.

Sure enough, after Microsoft acquired Nokia, its share price fell and the market value evaporated by 12 billion dollars.

In fact, Microsoft still has the opportunity. Although Android's market share of more than 80% Q3 in 2013, it seems to have ruled the market, Microsoft has no chance. PC era has proved one thing, operating system this thing can only have a, is the winner take all, is zero and game, but, market share does not explain all problems, traffic is the fundamental embodiment of smartphones. From September 2013 to July 2014, traffic from Android soared from 29.42% to 44.62%, while iOS traffic dropped from 53.68% to 44.19%. In terms of traffic, Android shipments accounted for more than 80% per cent of the market in September 2013, but people did not use it as a smartphone, and WP had a chance. Technically, although WP7 pit a bit, but WP8 is still good. Although 7 upgrade is not 8, let some people heart broken, but, the consumer's heart is easy to repair, a few create can paste on the matter to do, and so WP firm heel, they will forget this paragraph.

Even if not the world, or can do a poor version of the Apple, Apple will not fall from the identity, play low-end.

Unfortunately, Microsoft has not grasped the essence of smartphones.

After a while, Microsoft is like a dog in urine, in the vast desert to find a telephone pole, he finally realized that the flow of the smartphone is not a good smartphone, not even a smartphone, it is just a mobile phone, traffic is a smartphone performance form, how traffic generated? App, how much app is in the Microsoft App Store, although it's improving, it's still not as much as the app in Apple's App store. Microsoft directions, want to add app, the effect is bad.

Microsoft also exempted nine-inch equipment licensing fees.

It's too late to mend. The android trend is over, the Android phone in the hands of consumers has been acting like a smartphone, and iOS is becoming more impenetrable because of Apple's specificity, WP's opponents are actually Android, but this time, the ecology surrounding Android has been built, a large number of developers, and a large number of users, unless a revolution occurs, Otherwise, Android will be strong, innovation is not enough, Microsoft's free at best is an innovation, just relative to his own innovation, business model from the year's charge of licensing fees, developed to and Google a level, free. It seems to be Microsoft's chance to catch up with Google tightening Android control and trying to evolve into a second Microsoft. But it's too late. Everything has settled down.

Yes, Microsoft can spend a lot of money, but Microsoft has too many lucrative departments, folding a WP, there are several WP, he can't do it. The Android camp is different. How many companies are inseparable from Android, how many developers can not live without Android, they have formed a large group, and Android is the only group, they will go all out to carry the Android forward.

By contrast, Microsoft is a company struggling.

In summary, WP has no chance.