Write a good description of the site, for their own site to do a self-introduction

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When users need a product or a service, they will search the search engine for a word, the search engine will recommend a number of sites, these sites look almost the same, especially in the first page of the site, their title similarity will be very high. Take us for small and medium-sized enterprises do SEO work webmaster, the same search for a word appeared in the site, in addition to the company name is not the same, the other title content is almost the same, but some write more simple, some keep repeating the site's keywords. In the same situation as the title of the site, how to let users choose your site, click to browse your site, and then generate transformation, this time the description of the site is very important.

The description of the site is like a website "self-introduction", search engine will be displayed under the title of the site, is the user can see, Baidu search engine for users to present only 78 characters, more than 78 words of the site description, search engines will only use ellipsis to replace, I think the experience of the ellipsis to the user will be bad. Therefore, the site description does not need to be too long, the best not more than 78 words, then how do we use this brief 78 words to let the user to your website to produce browsing desire?

Let's take a look at the following picture:

This is our industry long row top two site, look at his website description on the line is very good, in line with the Search Engine optimization guide, but also by the user's welcome, highlighting their own company, their products, product quality, customer care prices also written out, but also the most want to highlight the "sprinkler" with "spray car", " Multifunctional green sprinkler "These synonyms are expressed, so the description of this site is very successful.

We are looking at the second-ranked website in our industry:

The description of this site is also written in place, analysis of user-like content, such as the most easily display product performance video, shape picture, the user most concerned about the price of products, can provide products, as well as "off-the-shelf, tax-free, 5 days door-to-door, cod" these special unique services, The short 78 words make your website look "different".

Look at my own website description:

My site is to take the brand line, highlighting their own products in the domestic is well-known brands, sales first, professional manufacturers, so that users look like a professional, authoritative manufacturer.

Specific site Description of each industry is not the same, but the most prominent their own brand, different services, comprehensive guidance, are very good choice, so stationmaster must seriously consider, carefully decided to write their own website description. The above view from the Sprinkler network www.sashuiche1.com Web site description experience to share, hope to give you some help, original A5 starting, reproduced please specify.