Write a Web page title that meets your needs 4 big steps

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With the keyword material, how to write a suitable site and target user group title, is the next thing to do. Many operating friends think that as long as the search for the key words, assembled on it. In general, if your industry keyword overall competition is not big, this will not have much impact. But if like decoration, wedding industry demand is more popular, this will cause the target user is not clear, keyword rankings do not go up, the overall conversion rate of the site is not a series of impact. And in the late operation of the website, want to adjust the words will be very troublesome, so in the early promotion, we have to do these things to do, so as to avoid trouble behind.

Personal advice about writing a good page title can be done in the following steps:

1, look for your keyword list, and then filter out your candidate keywords

can refer to: How to set up our website keyword? http://bbs.ijh.cc/thread-1713-1-1.html;

2, fully understand your industry (very important)

Speaking of which, some people would like to say that? Since I have been doing this industry website, I still can not understand this industry? Well, then please answer these questions and make sure you really know or take it for granted:

Q1: Do you know what segments of your industry's user groups? What are their search habits?

Q2: What are the keywords that these segments will search for? What are the more accurate but less competitive long tail words that are often watched?

Q3: Behind these main words, have you studied what "hidden needs" they all have not been satisfied?

......

When we put these are very thorough analysis of the time, or other people did not find the user needs, was you found, then the formation of the difference, as long as the weight difference between the few circumstances, then your ranking will have a greater advantage! So we can make these all a detailed document, easy to query at any time ;

3, reasonable division of the overall site keyword structure (focus)

A Web site as a whole is like a big tree, from the root to the branches and leaves are corresponding to different levels of the site structure of the page. The different page level uses the keyword type is not the same, for example homepage uses the target keyword to add the brand Word, the column page uses the target word to expand the first level long tail word and so on;

Webmaster Friends in planning These times, must be fully aware of the industry based on the structure of the entire site's keyword system! Then and you understand the industry requirements for different keywords to find user demand points, according to the order from the high to the bottom of the different levels of the page, For your future keyword ranking promotion will be a great help.

4, for different levels of the page to develop appropriate title

Here is the last step, how to distribute the problem. For those hot or more popular keywords can use the home page or column page to optimize, long tail keywords can be placed on the final page, so we can take care of the different needs of the user groups, and can greatly reduce the overall site jump out, promote the final transformation.

Author: http://www.ijh.cc, reprint must be in the form of links to indicate the source!