Write the flow is the key: Not everyone will write the baby title

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Now Taobao search for shop drainage plays a vital role, good title can improve the flow of more than 10%. But many businesses on the baby's writing there are some misunderstanding, there are a lot of understanding of the place, today to say a little dry goods, detailed said to write the flow of the title is what.

Before we begin to talk about the title writing, first of all, simple words of common sense norms, these norms some people know, but some still do not know, no matter what the title, do not violate this six points, or be down right, will affect the baby's ranking and display, the six points are:

1, avoid piling keywords, whether the site SEO or taobao seo, keyword piling will be considered cheating;

2, do not abuse the symbol, we all like to use a variety of symbols to improve attention, but sometimes the symbol will be counterproductive;

3, do not repeat the title, although the store has a lot of treasures, their title may be the same, but not for easy and repeat;

4, violate the High-voltage line, some prohibited words or not to use good, in this direction do not meet difficult, otherwise will die very miserable;

5, the abuse of brand words, this point at first glance no big deal, but really punished or quite serious, there are many cases around;

6, pay attention to sensitive words, sensitive words contain a variety of gray words, although not prohibited words serious, but as far as possible to use;

Above six points everybody not to be long-winded, this is must observe, do not covet the petty gain to eat the big loss. On the basis of these 6 points, the title optimization is considered. When optimized, drainage is the first purpose, drainage needs to enhance the weight, so please see the following points:

1, the space does not affect the weight, does not affect the search results. It equals "/", so don't work on the blanks.

2, punctuation will be different degrees to reduce the weight of the baby. Common "Second Kill", "packet Mail" and other functions in Taobao has been greatly weakened.

3, the title of the previous paragraph plus the product of the brand words and core words;

4, the middle of the title plus the product of the second core words, the category of words and attributes, but also can include some of the main functional information;

5, at the end of the title plus product model and some auxiliary functions;

The third, fourth and fifth above cannot be written in reverse and must be in order. This is because baby title writing is optimized for the site, the first and middle of the weight than the largest, must be the largest flow, search most, the most important words in the front and middle, so as to increase the weight, to the maximum extent of drainage; In addition, the Baby keyword order and the buyer search the more consistent, the greater the weight. This is very similar to the search engine segmentation principle, search engine weight calculation and ranking is based on Chinese word segmentation principle calculation.

Finally give you an example to illustrate, such as search "Chiffon 17869.html" > dress, then according to the position of the word segmentation and the different order, the weight value is a>b>c>d>e

A chiffon dress white xxx chiffon dress front and height match

b xxx white chiffon dress xxx chiffon dress height matching separate rendering

C White chiffon dress XXXX chiffon dress match in middle position

D chiffon white dress XXXX chiffon dress a symbol is separated in the middle

E dress white chiffon xxxx chiffon dress is separated and the following

So when you set the key words as much as possible to write a few skills, mastered these, you will find that the title optimization is no longer very difficult things, traffic also seems to increase a lot more than before. I might as well take a few baby experiment to know the effect, but also welcome more exchanges, common progress. This article feeds: Breast essence oil http://sy.77pin.com, reproduced please retain the copyright Thank you!