Write to mentors and sisters who want to be internet product managers

I recently gave a product manager on the microblogging Amoy, met a number of school children, school girls come to me to ask. Whether they can give them a chance of Taobao internship, come to do product manager. First of all, I am very much appreciative of this initiative and of finding relevant people through various channels and asking for the possibility. Chances are to give initiative to people, our team often say a word, you do not ask, how do you know she will not give you?

However, they asked me the question indeed made me slowly find that many school children, school girls, went into a deep misunderstanding. In order to prevent some people from going astray, I think it is necessary to write an essay and discuss with everyone how Internet and Internet product managers are made.

First talk about the magic of the Internet for new graduates. The Internet is the only one in China, basically in accordance with the western capital model, fully and completely compete with the West and the rise of the industry. Success in the local victory over competitors.

Practitioners over the years, there are several opportunities, and returnees, Taiwan compatriots together around the Internet maturity. Comprehensive judgments down, China has reached a very high degree of maturity. User experience, project management, version iteration, operation ideas, server load balancing, CDN, network security, profit model, search engine, etc. Technology, operation, product and project experience are completely world leading positions.

Relatively, the products produced by the industry, but also deeply attracted to these users, these college students, also want to enter the industry to witness China to create world-class Internet products.

Have a good idea, find reliable industry, this is my idea of ​​very much agree. For a first-time college student, industry choice is crucial and affects one's life.

Now that we have access to the Internet and become a top talent to analyze this goal, there will be a few steps to go.

Is this industry suitable for you?

2. What are the characteristics of your job for you?

3. If there is no problem above, how should I proceed?

Question 1. Some students sent a private letter to tell me: "I am concerned about the Internet has been a lot of time, I personally feel I have a lot of Internet talent, I hope you can give me an internship, let me go to Taobao internship as product manager." I will not speak, I never recommend intern as product manager .Only mentioned the so-called attention and talent, I will discuss these two points .Internet, only hard-working people, loved ones, the pursuit of the ultimate person I've seen many powerful designers, product managers, development engineers, who are extremely hard-working people, constantly using their spare time to experiment with new styles and work. Drawing on the latest technology and understanding the latest Industry information and use these new technologies to experiment with the earliest experimental new products they love in their own hands and, even if they later move to other industries, these are the things he loves.

Whether or not the Internet is right for you is not whether you like to use the Internet or not but whether you like to study it or not. Someone mentioned that there was no one in school or no class in school. No matter what technology you learn, you can find all kinds of information, even video tutorials and books. A journey of thousands of miles starts with a single step. As long as the top talents in the Internet are all self-taught Master, because what is in their minds is not available in the university, and has not yet formed a systematic methodology to become a subject.

So, to determine their suitability, first ask myself. I have no spontaneous, find a suitable learning methods, mastered a certain degree of Internet technology, and I really like these things, is studying. If not! Congratulations See this article, you still the Internet as a hobby, if you are employed, you may be very difficult because, the reason why China's Internet is so cattle, because many top talents in this industry, if you diligently than they , And have the mind, almost want to mix food in this industry, it is almost impossible to eventually leave the industry sadly about this classmate, in my career, I have seen too much.

Question 2. Which positions are right for you about the characteristics of Internet? Now there are several general positions in the industry: Visual Designer, Interaction Designer, Front End Engineer, Product Manager, Development Engineer, Test Engineer, Data Engineer, Product Operator Some jobs are more detailed, there will be a copywriter, user researcher, layout designer, demand analyst, product assistant, architect, operation and maintenance, public relations, PR, marketing, customer service and so on. If you do not want to face complex code or can not find and show the beauty of the people you do not have to look behind because if you have no interest in these things, the basic study does not go in. Now, some students probably understand To, product managers and product operations. May not need to understand the technology, as long as you know the market. This, you may only know about half. Indeed, there are some on the market, only know the market, do not know the technical people in similar positions However, they are all very small companies, and their life is extremely unhappy.As for the reasons, I will mention later how a good product manager is made. In terms of operation, it is really possible and does not understand Surgery, which can only know how to market.

If you want to do business, then you have to understand some of the operating activities, and a very thorough look at these operations are how to design and think out.For example, Taobao's previous spike activities, from finding sources to the product on-line , And then to the product description, these are the credit for running the classmates. Taobao's operation, the degree of understanding of offline products is very high. I often encounter a colleague, online clothing channel has been doing more than 10 years, etc. They have Own industry experience, into the Internet, the integration of resources, give full play to their strengths.

The technical aspects of the work, it is necessary for research is very high, in order to achieve the technical characteristics they want, do not hesitate to study, read a lot of relevant literature at home and abroad. Daily newspaper CSDN and other technical forums to learn the relevant content. Such people, suitable for development and other technical aspects of work.

Question 3. If you think I fit into the Internet and find my job goals, what should I do? Make good use of search engines and find relevant forums or communities where there is a wealth of learning materials that will tell you how As soon as possible to learn the knowledge and there will be some QQ group, you can add to learn to some brothers and sisters, but these efforts, as far as possible, you start before the third year.Once you wait for the senior year, Re-want professional, learning technology. Almost impossible. No one gives you so much time for you to learn.

Here, but also mentioned the Internet now, more and more entertaining circle of issues now there are some so-called Internet brick home, the daily work is not well done, take some colleagues say out of words, to change their face, into their own language, Where to talk about special. Not surprisingly, the so-called non-stop strategy, such as what Google to buy Ali, Tencent to buy Baidu, Sina acquisition if happy how .If Facebook into China, can have any impact on the industry .That shit articles, purely in the YY Something they did not really experience with the project.

As the saying goes, the layman to watch the fun, experts look at the door .He can only say very lively, specifically how to implement, landing, his heart was not at all. The specific operation of these tasks, far from the article on the YY so simple.It is only half a journalist, know what to write can be more in line with the laws of speculation, let fame fame.Do not read more of these so-called strategic level Things to keep in mind, take a look at the technical articles, the specific product landing experience, some details of the operating information that those who touch the edge to Ma Yun tone people, basically all liar.

Here are some tips for getting started with the internet and learning about it, and now, really, let's start with how an excellent product manager is made.

An excellent product manager is a collection of experienced, project-oriented, management-oriented, technology-oriented, business-oriented, understandable, understandable, understanding, understanding, understanding of history, philosophy and social responsibility. If, in other industries, there is no similar position with the product manager, that is, the director, a good director, from the screenwriter to the show, to the photography, all the details and direction of people who understand, so that a movie As a product to the audience, and the director must also have a sense of social responsibility, to know what is needed in the social and cultural level, what is dross, what is the essence of the only way a classic work can be displayed to users. The director also limited money, limited time applied to their own movie career.

See here, is it right? This post, how to ask so much, I did not feel so complicated it?

Product manager, product set the tone, set the direction, is the so-called Sun Tzu military law: soldiers, the country's major event, the birthplace of survival, the road to survival, must also be also vernacular is that the war is a major event, a very large event is to die , To study carefully.

Each product manager planning a product, are playing a battle, to allow users to pay, to be a strategic synergy with colleagues to make competitors uncomfortable.

Product planning, it is necessary to consider whether there is any need to fight this battle, playing what strategy to fight, fight, then what time period is playing. This is the tone, business ideas will be more

The product landing, to find the understanding of the team inside the situation, understand the advantages and disadvantages of all aspects of the colleagues, the use of the rice inside to become clever, to do the rice. For example: You have a very good UED team, you should fully Decentralization, the interaction and visual space to let them out in the framework of your innovation, and you want to describe in detail what you want, so as to quickly hit the target if your development Team is relatively weak, the development is slow, then you have to find a strong operating team, let them use manual methods, let the operation work in advance to give students a lot of time to develop.If you do not have a test team , Or the test team is limited, then you have to let the user to help you test the product, do a gray release, and keep your customer service has a very efficient channel to collect information, ready to receive user feedback bug information.

You can not face a perfect team, you want to understand the nature of their various links.Even in the face of a perfect team, but also that they are super-people. If your marketing plan can not convince them, you can let go of the right, everyone to discuss big plans, set a program that everyone trust, but the premise that they are to make a choice or determine the problem, the alternative is to take you out of.

In the iteration of the product version, the point in time control, due to the convergence of the various processes, there are many sets of procedures .To be detailed at every point in time, in accordance with the release date you want to do.If you encounter two teams collaboratively completed a product, There are also two teams of product intermodulation process.Development, testing, front-end, a bunch of people back and forth in the consultation, set the program.

As well as the user's experience, such as we often say that too many duplicate pages, is equal to spam, the user reads it again enough.If the user triggers a process, it means that do not want to see the current content, duplicate information It is necessary to get rid of such a similar experience of interaction are long-term through the data and user needs to tap the accumulated knowledge.

Here, new classmates, have you ever noticed that the product manager's job is really demanding, and that's exactly what it looks like, he's like an MBA and needs a lot of work experience to read the degree, and the product manager , I have seen a relatively strong ability, many are turned over from other positions, such as the development of positions turn products, more understanding of the project program, UED turn products, more interactive and visual ideas, operations turn Of product managers who are experienced in business operations, each with its own long-term but truly outstanding product manager who is knowledgeable about every line of business, and who understands the entire product logic, solutions, and algorithms. Digression: Zhang Yimou is learning photography, Feng Xiaogang is a screenwriter, excellent director, many of them are the first special material, and then through the wood.

Also, product managers have their own particular sensitivity to many new things, such as new business models and new product ideas, all of which must be personally experienced.

Basically written here, we have any questions you can ask questions, I try to answer, to help fellow teachers and sisters answer puzzles

Senior product manager, we can also exchange work experience and experience. Thank you!

User God wrote: original