Writing soft 5 big golden Law

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Soft paper marketing is the most commonly used network marketing methods, can effectively enhance the brand awareness of enterprises, so that more people can understand the enterprise, and in a way, soft marketing can also bring considerable customers, but how to write high-quality, good soft wen? Small series according to their own experience summed up the following several laws.

The purpose of the promotion of soft text

Before doing the marketing of soft Wen should know the purpose of their marketing, is simply to improve the visibility of the enterprise, or with the help of the current news events, occasion sales of their products; before doing, the heart must have a "spectrum", only clear the purpose of their own marketing, can be step-by-step to implement, otherwise just discreetly.

Second, the enemy to win

In order to ensure the effect of soft text, so that the soft text can be spread out, in writing a soft text to do a simple investigation, to do a deep understanding of users, analysis of user behavior, and then according to the user's behavior to write soft text, if you can not do these words, even if you write a good article, I think it can not guarantee the effect of soft text.

For example, if we promote a child product, our direct users are children, but these children do not have the ability to consume, so they are not our soft Wen marketing direct promotion of the goal, our real goal is their parents, so to understand the purchase of our price of parents are generally what class? How often do they haunt them? The deeper the analysis, the better we can promote the soft text out; a good soft text is important, but it is more important to find the platform of the soft text publishing.

Third, the article title to write well

Often read other people's articles of friends know, read the article is the first to see the title, if the title has been written, can attract our eyeballs, we can continue to look at, even if the soft writing is very general, it will bring good results; If the title is not ready, the article is good, look at the people are not a few; To be concise and to express directly the central idea we want to express, such as the title of this article "writing Soft 5 big Golden Law", we know this article is to tell you how to write articles.

Four, avoid the muddy

Write an article with the shortest text to express your thoughts, can use a word to express oneself to express the meaning, resolute don't use two words to express this sentence meaning, if your an article is like a chronological words, the reader is unable to have the patience to continue to look down.

Article length cannot be too long

In the new century, the pace of people's life can not be accelerated, people's reading style and reading habits have also changed, if a good thousands of words, to look at a few pages to see, the reader often read this article before there is a resistance to the psychological, usually just to this article simple scan, if not their own interest, Pass directly.

And in order to allow users in the shortest possible time to understand you this article, to understand the article each paragraph to express the meaning of the proposed use of small headings to divide, users feel comfortable, naturally interested in reading articles, so as to really put your soft text to promote out.