Writing this article is almost going to offend the whole industry

I write this article almost to offend the whole industry. But since the decision to make some changes, there is no not to offend. A lot of things you don't change, it changes you. People choose to change, perhaps because they are in the world, too bad.

First, the market for exam-oriented education is very large, but it has peaked

Exam-oriented education has come to this day, exposing the vested interests and rent-seeking problems. Five years ago, exam-oriented education has a way to play a game, that is, to borrow the award-winning stunt to start classes. Various competitions in the market, not only art, including composition, Olympiad, English, are playing in accordance with this rule.

Before, a competition organizing committee found me, said you organize 200 students to participate in my game, I give you return the registration fee 20%, then I this competition's award rate is 7%, you 200 person has 14 person to win the prize, I put the certificate to you, you fill in, you can do the remedial class for this competition. You can only recruit 30 people, open a "package", as long as you pay me 400-person registration fee, you have 28 places to win the prize. New Oriental, learning and thinking are the players inside. To add, the educational institutions have a large profit, "Overdue consumption class", the financial results, is to direct the transfer of liabilities into assets. This is the industry unspoken rules, is an industry disease, unfair to the user.

Now, I casually pull a list, Shanghai has more than 40 games a year. Originally a game can do 2, 3000 people, now can't play down, can apply for 100 people will give you an examination room. The system has been stable for 10 years, the market in the specification, the user's needs are changing, play not turn, the big players are looking for a new direction. The market for exams will still be there for a long time, but no increment.

The new opportunity is no longer the test, the increment will appear in the school-age non-test education.

Second, the knowledge of free, teaching methods and evaluation system fees?

In my opinion, the education industry's Internet, the transformation should be the whole industry chain: knowledge (content of education) should be free, this is the education industry "internet thinking", but technology (teaching methods) of innovation, can make money, evaluation system innovation, can achieve greatness. Based on this, I have the following 3 inferences:

1 The core competitiveness of the education industry is never content, but technology (teaching method). Although it seems that students are running with the teacher, in fact, follow a good teaching method to run, the teacher is just the carrier. The role of the Internet is to optimize technology (teaching methods) and to break the space-time limit.

2 The transformation of technology will bring about the change of industrial chain (model). Education and medicine are alike, but different. The business model for the education industry should not be paid by all end consumers, but by Third-party pay and value-added services. It's the Internet, right.

3 When the examination is no longer the only force point of education, then need to establish a new, different from the examination of the evaluation system. Not only is the user (student) evaluating the course, but also the curriculum, how the higher level of the school measures the student's results, and how the customer (parent) measures and decisions.

According to me to do offline education for more than three years, all the way through the accumulated experience, I believe that the concept of entrepreneurs (such as me), do online education of the force Point has two, a short-term, a long-term.

The short-term exerting force point, is creates the innovative teaching method. This is not only an innovation in the user experience, but also in the control of costs, reduce management risk.

1) summarize the good methods in traditional teaching. You can't do this on your own, start your own business, and then mobilize people who are experienced in teaching.

2 Use the Internet to do product ideas, these teaching methods, with the appropriate content, made online products. This requires the product team to understand the education, understand the students ' preferences, understand the reasons for instructional design.

3 The transformation brought by the Internet, including the length of the course, classroom design, interactive mode, homework, questions and answers, evaluation, and many other aspects. is a process of mutual adaptation, not a unilateral transformation.

4 The core of teaching method is to arouse students ' initiative of learning. The best teacher is not to say how good, but the ability to guide, motivate students to learn. It's easier said than done.

At present, domestic in this piece of children do not far enough. It's not the right answer to get a bunch of good teachers to record the video. The big boys do not do, not only unwieldy, but also because did not see clear path.

The long-term exerting force point, is constructs the innovation Appraisal system. To be honest: the evaluation system is a large data and an ecological system. The innovation of teaching method, can make money, the innovation of evaluation system, can achieve great.

1 The internal evaluation system, is the user evaluation curriculum;

2 external evaluation system, is the curriculum evaluation students, summed up into learning records. Yes, medical records. We can track a student's interest and know what he is good at. The time line is elongated, and this interest cannot be concealed or fake. Who are these things worth to? is of value to a higher school. The students ' learning record is valuable to the middle school, and the university student's study record is valuable to the employing unit. It is also valuable to students and parents. The monkey Bank can improve the efficiency of the problem, is the same logic. Education is a very personal thing. This large data is the basis of personalization.

3 the customer (parents) to the user (student) Learning effect evaluation, the evaluation of non-Test, perhaps should not be quantified indicators. When I was a teacher for seven years, my evaluation of a student is often not based on achievement, but on what he/she learns to be able to show effect and make the people around him feel the change; this is closer to the original meaning of education.

4 The evaluation system needs offline, real experience, performance, observation and feedback. The system should be open and varied in form.

Third, implement to the product form

In the long run, I want to form a picture: A 12-year-old students, online school, "Social encyclopedia" and "classical Poetry" two courses, to participate in the activities under the long insight, their own imitation of poetry line exchange, and students do homework. Parents attend the salon to inquire about the students and to consult family education suggestions. In order to achieve this approach, there are three steps:

The first step is to do a good job of curriculum products, and gradually improve the online evaluation system, using courses to evaluate students. A product manager with experience in teaching (director, screenwriter, lecturer), a cartoonist who paints what is like (original painting +flash), a reliable engineer, indispensable. This process requires some seed funds, tighten the belt for 6 months, into a long-term 12 months, and then 6-12 months into the "tipping point", cash flow back to the positive. This stage at the same time to reserve talent, ready to tough.

The second step is to help the students to evaluate the users by using the product and constructing the evaluation system under the line. Under the line of construction, to be dotted, community, end up deep. Offline points can be combined with a variety of business, community support classes, answer questions, study discussions, work summary, reading club, organizing activities and so on, and the membership system and online through. The operation of the line point is far more complicated than imagined. Cooperation, joining, regional flagship, all forms to be combined. This process is a tough game, the product in the benign growth of the market with followers, into the line requires at least a round of this level of ammunition reserves.

The third step is the offline reverse line. The power of the line to this step is fully manifested. Contrary to the practice of traditional educational institutions, this model combines user-line and offline data to be more nuanced in user experience.