Writing website Hubpages:5 year 39 million The secret of the Independent visitors

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October 26 News, according to foreign media reports, writing website HubPages (hubpages.com) CEO Paul Edmundsen (Paul Edmondson) in the well-known Science and technology blog TechCrunch published a signed article, Analysis of HubPages from 2006 to now, to obtain 39 million of independent visitors experience.

The following is a full text summary:

3 Principles

We want to build hubpages into a successful social content community, so since its launch in August 2006, we've been sticking to 3 principles:

First, we want to make it easier for authors to create content.

Second, we want to be able to draw traffic to the author's content.

Third, we want to share most of the revenue with the authors.

Relationship between flow and content life

Our original plan was to make natural search a major source of traffic, but it wasn't until November 2006 that we started getting good traffic from search engines. Until now, we have also been improving the platform to help HubPages authors have a better chance of appearing in natural search results. A key aspect of the ability to achieve larger traffic is the life of the content.

The amount of content created on the HubPages, on average, will reach its peak by 3 years. With this in hand, our business becomes much more predictable. " For the author, writing a HubPages article is like depositing a small sum of money in a bank, and its value will increase over the next 3 years and continue to that level for the foreseeable future. The large amount of content that was created in the early stages of HubPages, whose revenues have increased dramatically over the past 3 years, has also helped us to expand our company.

Predictive model

We began to focus on some indicators. HubPages has two main driving forces: the number of content created and the revenue per thousand views. On this basis, we developed a model to help us make sophisticated micro-marketing, such as attracting the author's search engine marketing. By analyzing the pages created by the new author, our model can predict the flow and revenue that a new author generates in different time periods. This prediction model is of great significance in our development.

Control quality

In the early days of HubPages development, we decided that we didn't want to be an article quality arbiter or try to control what people were writing about, but soon we found that quality authors and advertisers were not satisfied with this completely open release platform, which included adult content.

As a result, we revised the terms of Service in July 2007 and pioneered a Web site free of pornographic content in the social content category. The short-term effect is that traffic is down more than 30%, but in the long run our revenue has increased. And we are also beginning to use anti-spam technology, and put forward writing requirements to improve the overall quality of hubpages content.

Provide support for authors

Then we give the author some information, such as what's on the HubPages is popular, to help them get more revenue. For some classic topics, we also hold a special writing contest. And we've added analytics to each page so the author can see the source of traffic. We also invest in some special tools to help authors link pages and improve titles. By using the data and tools we collect, authors can attract more traffic and earn more revenue from HubPages.

Although HubPages uses a variety of techniques, we really care about the author. We have taken a position of interest to the authors, allowing them to choose the subjects they want to write and to have ownership of the articles so that the income they earn can increase over time. When the author community grows up, we offer services to facilitate the communication between authors, such as paying attention and praising other authors. So as a writing community, HubPages began to fame.

Now, HubPages has been created for 5 years. Over the past 12 months, the number of visitors to the site has increased by almost 140%, and I believe that the development prospects of hubpages will be very bright on the basis of the 3 principles we have always adhered to, which allow authors to easily create content, attract traffic and share revenue.