"WTO" five years domestic hotel reservation industry observation

Since December 11, 2001 China's formal accession to the World Trade Organization has been more than five years, the domestic industries are more or less affected by the "accession to the WTO." According to Qiwei, director of the National Tourism Administration, in the five anniversary of China's entry into WTO, there are currently 49 international hotel brands and 25 foreign travel agencies in China's tourism market. The hotel industry has been less impacted by its early opening, while the hotel reservation industry in its start-up period has been greatly impacted by the entry into WTO.

The domestic hotel reservation industry starts from 1997, mainly is the private capital to intervene in this market, at that time the large-scale several have the golden century, the modern express, the constant in Albert and so on. But in 1999 years--namely China's formal "WTO entry" two years ago, with Ctrip, Elong (respectively in 2003 and 2005 in the United States Nasdaq Stock market listing) and other enterprises with foreign venture capital background, domestic private enterprises control hotel reservation market situation was broken. According to the current volume and scale of business, Ctrip, Elong has become undisputed industry "boss", while the original number of large business hotel booking business are shrinking, there are some small and medium-sized hotel reservation business has ceased to exist.

Tens of millions of of dollars of foreign investment to accelerate the hotel reservation market cultivation process, leading to the domestic hotel booking market reshuffle. Through a large number of delivery of free membership card marketing methods and "Call Center + Internet" service mode, Ctrip, Elong has established a large scale of customer groups, after several years of accumulation and "self-release", basically formed a stable "Samsung level and above the hotel" consumer groups, become "market leader." Imagine, if there is no foreign investment in the hotel booking industry competition may be different, the golden century "selling cards" business model may become the industry standards, perhaps more private enterprises to become the market leader.

Four or five years after China's accession to the WTO, a number of other foreign-funded enterprises into the domestic tourism booking market, such as the Hong Kong-China Travel Group to invest in mango nets, Sheng Teng Group Investment Network, they rely on the original travel agency entities, trying to rely on resources and funds and other advantages, in "After Ctrip, elong era" to become a new "leader Although it is not clear what the prospects are, they are undoubtedly an important force to be reckoned with in the hotel reservation market.

In the competition environment of foreign capital pouring into domestic tourism market, the development of private enterprises in hotel reservation industry will be more difficult. With relatively weak capital, technology, resources and market development capabilities, the private enterprise needs to make the suitable development strategy more clearly, locates in the specific target market, such as the low price hotel reservation market, the network dependence market, the university student market and so on, develops the targeted marketing way such as the network marketing. It should be noted that financial, technological and resource advantages can also be obstacles to innovation, especially today, when the Internet and electronic commerce are booming, and that innovation-especially internet-based innovation-may create new opportunities for development for private enterprises that are already at a disadvantage in the marketplace, Through innovation gradually form irreplaceable core competitiveness, this may become in the plight of private enterprises one way out.

Of course, for the "WTO" to the domestic hotel reservation industry impact, also need to continuously track and summarize, sincerely hope that the vast number of practitioners can actively feedback the relevant information, so that everyone on the "WTO impact" problem has a more comprehensive thinking, but also for private enterprises to find a way out to do some meaningful exploration.