Wu wedding ring also have internet thinking?

Any kind of goods, no matter whether it is online to buy, or completely insulated with the Internet, in fact, there are ways and internet thinking about a love.

Wen/Zhang Shule

Entertainment Circle from the internet industry is getting closer, first Zhou Xun high-profile in the micro-shoro boyfriend, and attached Baidu Encyclopedia link, the results let the degree of Niang full of excitement; and Comrade Wu married, at the wedding banquet scene, in addition to the injury because of filming his crutches welcome outside, The biggest bright spot is wears in the bride Xie finger on the value tens of millions of pigeon egg darry ring heart-shaped true love rings ...

Stop and stop, it seems that there is no internet thinking, the most is the diamond ring is very cow X. In fact, Darry ring itself is playing the internet thinking of the master, not only the flagship store to promote high-end diamond, and not online speculation topic, but use the topic to detonate social networks.

In other words, it is the diamond ring that tells the story on the Internet, and the object of the story is not the VCs, not the media, but the little children circle of everyone.

How do you do that? Can not be like http://www.aliyun.com/zixun/aggregation/8545.html "> carving the Beef brisket so recruit stars to eat powder, Darry ring Luxury high-end attributes require a more direct strike of the hearts of the appeal, Wu this public show diamond ring itself is an unexpected harvest. Darry ring for the Darryl Jewelry of the top of the brand, do one thing, that is, each "Man with ID card life can only be customized a", gifts to the beloved girl, meaning "The only true love in life."

In a way, this pattern is like the classic slogan, "The diamond lasts a long, a forever", but more straightforward, and only so, still can't tell good story, the internet has become a good intermediary, so that every customer can bask in love, Sun oath, as to let this mode of the spread of the effective way to advertise, For example, for each customer to fill out the true love agreement, set up a couple exclusive page, the page will show the only darry ring diamond information, write a true love manifesto, choose a background music, and couples can through a variety of social networks to the surrounding friends to share the sweet couple photos, and collect the witness and blessing from the other.

This sharing of ideas is very effective and, to be exact, this is the tipping point of social network Word-of-mouth marketing. The legend of the Eagle Beef brisket Internet thinking, to a large extent, is only a flash in the pan, after all, relying on personal contacts to inspire some high-profile celebrities visit, so that the social network through ordinary people to release and watch the issue of detonation, but such a celebrity, can not be sustained. And from ordinary people to the circle of friends around the continuous word-of-mouth spread? Every consumer buys a diamond ring completely can consciously will own happiness and the oath uses the diamond ring itself the brand connotation to spread to the social network above, thus detonated oneself around the friend circle the topic, will the brand Word-of-mouth pass out, this seemingly inadvertently dissemination, but very conforms to the social network influence the close friend circle the closeness principle, Transmission efficiency is more powerful, and "group together" principle, the spread of the crowd, itself is precisely the most suitable potential consumers.

The author earlier in the "Lingbo micro-step: Ultra Perfect microblogging marketing" proposed a social network communication theory-Word-of-mouth avalanche. And this kind of spark of accurate transmission state, coupled with the precise spontaneous no interest induced by the consumer's natural Word-of-mouth "share", far more attractive than advertising, will also form a strong reputation snowball, the more rolling, of course, will eventually form a powerful Word-of-mouth avalanche.

Of course, the appearance of Wu, that is, a spark in the larger the torch just, A to show true love, and the High-profile star deduction. It is said that May 11, Wu Xie wedding day on the micro-blog on the Sun on the Darry ring Baidu Index soared to about 10,005.

Darry Ring single brand word Baidu index but for two consecutive years in more than 3000, the highest to about 20,005, far beyond the jewelry industry other brands. In fact, it is precisely because of this, a deep rooted in the brand concept of the internet thinking.

So, we seem to have found another outlet for internet thinking, that is, based on the social network of Word-of-mouth communication channels, after all, usually the word of mouth spread, only by the consumer in the experience, through accidental means to friends, the speed is too slow, too much loss, and potential guidance, let word-of-mouth flow in the social network, Use a small topic to detonate a circle of friends, you can limit the catalytic flow of Word-of-mouth, and in the shortest possible time, so that the brand value of the people, and may not need to spend how much advertising fees. At the same time, also let any kind of goods, no matter whether it is online to buy, or completely insulated with the Internet, in fact, there are ways and internet thinking about a love.