Wu: How to effectively network marketing in traditional enterprises from PPC

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Readers see PPC is certainly the first to think of is Pay per click, that is, Pay-per-click, is the earlier Internet network advertising a charge mode. But today and you talk about PPC is pay per call, which is called pay ads, in accordance with the telephone consultation to the merchants charged advertising fees, PPC mode should be in 05 years or so into China, in the era of online PPC has been difficult to overwhelm pay per Click, However, when E-commerce began to expand in the field of life service consumption, PPC will occupy a place.

Have done the traditional industry network marketing friends know, network marketing is generally such a few steps, the first to find their own "marketing positions", such as search engines or advertising alliances, and then put their own ads, and finally according to the number of clicks or show the number of ads paid, so there has been a problem is unavoidable, That is, the competitor's malicious click or Refresh, according to my understanding, some large companies have specialized departments responsible for these things, malicious click of the competitor's ads, malicious to refresh the advertising of competitors, etc., to increase the other party's advertising spending. This makes it difficult for many life service enterprises to make effective network marketing on the Internet. and PPC pay model to maximize the "click cheat" difficulty, can almost say no cheating possible, so as to maximize the guarantee of business interests.

For businesses, PPC is in accordance with the intention of the telephone consultation to charge, is not connected to the telephone even if the effective consultation, according to the author understand that the end of the month Baidu on the line of the life platform is in accordance with the PPC model for the merchant to carry out according to the effective telephone consulting fees, and AH Life platform Visitors are the result of a variety of indicators to match the precise, high precision, and short call time no charge, 20 days a number of calls no longer charge promotional fees, and the caller ID is visible, advertisers can dial back to verify, and so on, so that the real experience of the business to effect marketing, no effect not to spend, These have great attraction to the merchant, also make the PPC mode a new stage.

Photo: There is a life platform search wedding photography after the merchants found

For users, the information found on a similar Baidu life platform is more reliable. This information is through the platform for rigorous qualification audit, will not appear any false information, compared to the information on the classification of more accurate and direct, and the PPC model so that users do not spend the phone charges in the case of the fastest most effective solution to their needs. The user has a good experience, will be more dependent on the platform to provide this model, and will be more dependent on the platform of the merchant.

PPC model is a kind of advanced marketing mode, with the experience of Baidu Life platform, it will be more dependent on this mode. Therefore, in the Internet in recent years, in a variety of platform integration this mode more and more, under the leadership of Baidu Life platform, PPC model is likely to become the Internet advertising model of the new overlord, because it most directly and effectively guarantee the interests of businesses and users. Therefore, PPC model will lead the Internet advertising.