Wu Jian: Business Secrets of 140 words in social media marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since the article "Wu Jian: Social Media marketing who the main ups and downs" since the publication, received a lot of new media marketing enthusiasts and practitioners of concern, many of the views of the article also aroused their sympathy, and more friends because of my article and decided to social media as their own research direction. I personally feel very relieved, because my article can let more people really understand the meaning of new media marketing and the direction of future marketing changes. Of course, some friends raised the question, that the traditional marketing or the main front, for this issue, I give the reply is the enterprise needs to have the consciousness of marketing change, more need to traditional marketing and new media marketing the ability to marry.

This time has been busy with several new media marketing campaigns, so distance on the article has been more than half a month of time, but more than half a month of actual combat has let me have the ability to bring some more fresh dry goods, I would like to share the experience of more reference value, this article will be combined with my previous period of micro-bo actual combat, Share 140 little-known business secrets.

Molded business model

It is well known that the earliest and most famous microblog is the US Twitter, which, according to public figures, has 75 million registered users worldwide as of January 2010. August 2009 Sina launched the "Sina Weibo" beta version, to become the first portal site to provide micro-blogging services, micro-blog officially into the mainstream Chinese-language network vision, after Tencent, Sohu has launched micro-blog.

The primary use of Weibo early is to use short statements to share the interesting things in your life online. At the beginning of the 09, it was not expected to create an interactive product with a huge commercial value, whether Twitter or Sina was always groping for a simple product to be applied to business, Like Facebook, the famous American social networking site.

A successful product must be given the needs of the user, the three characteristics of Weibo (convenience: the civilian and Shakespeare, the face: Innovative interaction, originality: the charm of real-time scene) and over billion of users to determine the fate of today, the early fuzzy business model after more than a year of baptism has become clearer. Each micro Bo platform has already had the sales department, the so-called sales department as the name suggests the enterprise on the platform wants the Micro Bo marketing activity to achieve certain effect, that must cooperate with the official, the cooperation naturally involves the capital investment, and this part cooperation expense is also the microblogging platform profit point.

This is, of course, the most common business model of the microblogging platform, there are other innovative models are still in the innovation and exploration, but I think the best business model in the future should be media advertising + marketing activities + Precision marketing commitment, three combined with the profit system, with the continuous heating of micro-blog marketing, enterprises have entered micro-bo to seize the market, The objective development hormone promotes the continuous innovation of the microblogging platform.

140 Words of commercial value

Some time ago because of the implementation of a well-known enterprise microblogging marketing campaign to 140 words behind the business system has a deeper understanding, and the activity preparation stage has contacted with the micro-blogging company, obtained some industry insider from them, the micro-blogging brings their income already can use "the Midas touch" to describe. From their mouth, the current micro-blogging platform of the talent account has become more and more commercialized, most of the account behind is a professional microblogging marketing company, fans in more than 200,000 of the account broadcast a Micro Bo 3000 yuan, and the star account is up to 3W above, If it is from planning to implementation of the cooperation costs should be up to 100,000.

According to my actual combat analysis, a 1W budget of micro-blog marketing effect and the traditional 5W budget marketing campaign effect has been less than, officially because of seeing such marketing effect, micro-bo has been the pursuit of many enterprises, has the vision of the enterprise has been micro-BO marketing to promote the strategy, The huge demand promotes the development of the microblog marketing industry. Some time ago Amoy in Tencent micro-blog activities a few days to attract hundreds of thousands of of consumers onlookers, and achieve the sales of tens of millions, micro-blog interaction, the traditional interruption of the advertising transformation for two-way relationship marketing, 140 words of business value with the increase in success stories and continuously value-added.

The grey industry chain of Weibo

The sun is always hidden behind the dark, of course, the dark used in the micro-bo this product is not very appropriate, but the gray or just big advantage. The commercial value of 140 words is obvious to all, the prospect of 140 words is well-known, the micro-blog under high temperature has also driven the development of its grey industrial chain. Many of the grey trading categories also appear frequently.

Some time ago, a webmaster friend in Taobao an online shop spent 800 yuan under a titled "XX Micro-BO certification" of the baby, it is clear that there are people in the online micro-BO Real certification business, the author deliberately went to see the baby's trading volume, incredibly sold 10 pens, according to 800 yuan per stroke, Total is 8000 yuan, of course, this 8000 yuan will not light into the store owner's pocket, because he also needs to take part to reward micro-blog "online."

In addition, the public Hawking fans are no longer fresh, I have received a lot of selling micro-Bo fan letters, most of them are built from the website or set up platform shop to display goods, 10,000 fans 300-500 Yuan, 10 a day, then a list, it is not a day into the fight gold.

Of course, we also do not because of the gray and the Boguang fresh side, its commercial value as I said in the previous article should not be underestimated, Micro Bo will also be the same as e-commerce as a standard for corporate marketing. Whether it is a business, microblogging marketing company or micro-blogging platform, the business value of 140 words is still being explored.