Wu Jian: Simple analysis of the three common misunderstandings of personal website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Before a new friend add me QQ, and I exchange some promotional experience, ask me how to quickly increase the flow of their site, and asked me is not the more IP the better ... I am sure the answer to this question is "not necessarily". For new recruits and friends, in the website promotion may not be able to recognize what the site really needs, and there are some misunderstandings in the work, always think that "traffic is king", today I will combine their experience to analyze the new friends in the site to promote the existence of a few common misunderstandings.

A mistake, traffic is kingly

In fact, a lot of new friends do website promotion are clear traffic for a network of importance, so they will be in the day-to-day promotion of IP, PV placed in the first place, as long as the site can increase the flow of methods they have to try, but also include brush flow (only a very few for the task to do so).

My current promotion is a main notebook network mall, I remember in the April this year, Baidu Bar to do forum promotion, when Jiangsu TV's "Non-interference" really when the fire, I will be the theme of this program to promote the topic, is mainly affixed to the beauty map or controversial text, cleverly left a link, That period of time every day from the bar to the IP about 2000 +, but after a while I did not go on, because through the data analysis I found that these traffic is not what we really need, nor practical significance. It can be said that each IP is only a numerical value, in addition to what is not, high jump rate will not be conducive to the long-term development of the site, very likely to the site's brand caused a lot of negative impact.

Another example once analyzed a Web site on the Web, this site is also doing online marketing, their internal people to me disclosed a flow statistics report, its report shows that the site daily traffic in more than 5000, but the PV is very low, the average number of browsing only 1 or even less, this shows what? This means that Web access is very small , visitors are basically just visiting the homepage and jumping out, from another angle can be concluded that almost all of these visitors are "tempted" to enter the site, such a long time, they will be such a site aversion, a user-like site, will eventually be Baidu search engine abandoned.

Need to recognize: different types of sites in different periods will have different goals and promotional strategies, therefore, we must recognize the site in which period, the pursuit of what is the target, the type of site (sales, information, forum, blog), and understand that meaningful traffic is what we need, especially the consumer website , must not blindly pursue the garbage flow, should pay attention to the IP conversion rate.

Misunderstanding two, deliberately seek to popularize new method

Many new people in the Web site promotion is not willing to use some experts often said conventional methods, for example, blog promotion, question and answer promotion, forum promotion and so on, but deliberately to pursue a new way of promotion, dare to innovate this is a good thing, but no good internal strength (foundation and thought) even if the effective way to your hand is not to start.

Remember when I first started this March, I was studying new ways, the result is to pick up the seed hemp lost watermelon, the promotion of celebrity mouchangqing once said "the conventional method to use to the extreme" this sentence I have been remembering, at that time I was not very understanding, but later with their own experience and experienced increasing, only to realize the true meaning of this sentence.

Need to recognize: Each method is to get the master thousands of attempts, and in effect is also validated, as the new should start from the most basic, must not be ambitious. You will have the ability to control new methods when you apply them to the extreme. Now some conventional methods I have a certain amount of experience and research, but I will continue to study them every day, for a new breakthrough.

Mistake three, money will certainly have effect

This is what I have been thinking about, especially now the diversification of the market, many network companies for the promotion of the site launched a number of products, such as Baidu, Google's bidding rankings, network advertising, advertising Alliance, Taobao through the train, Alibaba net pin bao, I do not deny the advertising effect of these products, But I'm not sure it will be profitable to buy these products (especially online stores, network Mall, the industry does have some successful cases such as Van and Jingdong Mall, but this needs to have a strong backing of the fund, for the initial stage of the site this is almost tantamount to a "burning money" behavior. In fact, our company's promotional budget is very small, so I usually study the method of non-paid promotion.

Here's my personal example to illustrate:

I am currently engaged in website promotion work, but my sideline is open Taobao shop, from the beginning of the year I opened the Taobao store to support their own (to show off), at that time was also encountered no good promotion, a period of time not many customers, no way, at that time to promote almost small white I chose Taobao's through train (Baidu bidding rankings do not have money to do), Taobao through the nature of the express and Baidu bidding, are based on the click to charge, at that time 300 yuan is not a few days are finished, but the turnover has not significantly improved.

Another example, the Nanjing region's main notebook digital products of the company, more than our family, some time ago from the newspaper read a message, said an E-commerce giant is rising, but a few months later I learned from a news editor friend, the "giant" is on the verge of bankruptcy, The main reason is that the promotion of cost overruns, their promotion I analyzed nothing more than online advertising, bidding rankings, this result must not be unexpected, because they have been burning money.

Need to recognize: when we all recognize the effect of Baidu bidding rankings, they will spend money to buy Baidu products, when the purchase of more people will inevitably bring fierce competition, in order to achieve the desired effect in the fierce competition, it must be additional investment (bid price, such as the previous bid for 1 yuan, now it will need 3 yuan), The rise of a website depends on many aspects, such as products, resources, strategy and so on. Each period needs to develop different promotion strategy, must not blindly "burn money".

Above three points is I in doing the website promotion when summarizes, this only represents my personal opinion, therefore also hoped has the insightful friend message exchange, everybody progresses together.

Today's content is a little more, thanks again to be able to read from beginning to end friend!

Finally welcome to like my blog friends can give me a message or add my QQ (1242865272 notes experience Exchange) with me to exchange website promotion experience.

Text first address Wu Jian website Experience Blog: http://www.wujianblog.com/index.php/2010/08/tuiguangwuqu/(reprint please keep)