Wu Jian: Small Data Big experience data collection analysis emphasis on executive power

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In My Network Promotion Training Series article The second article "Wu Jian: Will micro-blog to achieve the ultimate, in fact, you can also" the main share of the completion of Mouchangqing Master's first on the micro-blogging mission after the experience and some increase the audience's skills, the article released by a lot of peer friends, but also to add my QQ exchange, In the process of communication, I mentioned the word "executive power".

In fact, in that article, I also focused on the implementation of the network to promote the importance of the work, and this importance, in my completion of the second Master Ching on the data collection and analysis of the task of the process of more profound experience. In this article I will also share with you the experience of data collection and analysis of link platform.

I. Mission Insights

Data collection is a larger task, but also a test of the perseverance of every one of our lives. Small data contains a lot of experience, small data validated the meaning of execution, small data reflects the struggle of each one of us.

(a) The Tortoise and the Hare race, the struggle is the perseverance

When attending the company meeting, the leader repeatedly emphasizes to improve the execution ability; When communicating with peers, the most frequently-used words are executive power; the completion of the task process, the evergreen Master of the promotion of the road is also the implementation of the core is executive force; This is like the tortoise and rabbit race, the basis of the poor does not matter, as long as there is such a dare to fight the courage and perseverance, and constantly adhere to the will, the tortoise can become the ultimate champion. This link platform data collection test Our most is perseverance, and such perseverance can be measured by the time you spend, two or three hours a night in the coming week has become a commonplace, and it is this kind of potluck makes me more believe that as long as the pay will be successful, The results of this mission are also strong proof of this successful quote.

(ii) Attention to detail, the fight is thinking

Link Platform collection is only one-third of the content of this task, and after Two-thirds has become the focus of our 28 Division brothers, how to organize and clear data, analysis of data is also our common problem, because evergreen master more value is how we grasp the point of data analysis, It is not so much the analytic ability as the thought contest.

And I used the reverse thinking, looking for webmaster or promotional personnel to publish the source of the purpose of the link, from the forward, and finally find out the evaluation of a link platform of several major parameters, and then through the dialectical thinking of in-depth analysis, so that the collation analysis of the data is not too professional vocabulary and value, Ordinary webmaster and not too many technology promotion staff can clearly distinguish which platform weight is high, which platform to publish links can be more quickly find suitable for their own links, which platform can be satisfied in addition to looking for friends outside the chain of demand.

In fact, the straightforward point is to change the position of thinking, from the point of view of a common webmaster, this is what we often say the role of exchange.

(c) The ultimate success or failure, the fight is the attitude

Remember two weeks ago to enter the evergreen Preparatory students Exchange Group after the first lesson, I learned the importance of attitude, which is to assess whether the students can become his official closing disciple one of the standards, if the Executive force can make you striking, then the attitude can reflect your essence.

In my opinion, a good attitude is to do every task as a real thing, like "Soldier assault" in Xu more than three said, "good work is to have a meaningful, meaningful is to live well", especially after this task after a brother's lagging behind more let me realize that the importance of serious completion of every task, From the beginning of the training to now, I always think that all of this is for their own future, muddle the final damage will be their own. It is because of this attitude, two tasks down, I ended up with 19 points of the results temporarily ahead of the other 27 Division brothers, and the exit of the senior is not lost in the executive force and skills, but lost in the attitude. As I mentioned in my last article, the network promotion does not have what one strokes wins the magic weapon, only has the unceasing insistence, the ponder, the summary ability unceasing enhancement, the data collection this work will merge the three, for own lazy excuse person also will lose in the laziness.

Ii. Experience Sharing

This article is about half the length of the story about the data collection Analysis task experience, it is because I think the skills of experience can be learned anywhere, but this practice after the actual experience is not everyone will have, even if there is a big difference, of course, if only to express feelings do not do experience sharing it will be boring , just like doing data collection analysis, it is worthless to collect without thinking. Before sharing the experience, I will be the work of this week in the form of pictures posted to share with June.

Table 1-1 (due to too many screenshot tools cannot be all truncated)

This link platform data mainly includes website name, address, Baidu/Google included number, Alexa rank, pr value, site snapshot update interval, total number of platform links, link update frequency (daily update), Baidu (google) keyword rankings, user experience, these parameters are clear, See what is the most worthy to publish the link platform, then how to organize a benefit of the people of self-interest data? I divide it into the trilogy:

(a) How to collect the full and precise data?

In fact, we need to search for the "full and fine" platform, "full" refers to the complete data, to "more" to measure; Fine "refers to the quality of the link platform, measured by" weight ". In fact, the data collection methods I use now include the following three:

1, clever use of keyword search: This is my platform to collect the most use of a method, that is, through the search engine to retrieve the required web site or other products common keywords, such as my task is to collect link platform, then I directly in the current search engine to retrieve "link platform" this keyword, Naturally more accurate search results will appear on the first 20 pages.

2, a good use of the program language Inurl ": The above method is to search the Web site contains keywords, but in that way, although to achieve the" full "purpose, but it is difficult to achieve" fast "efficiency, so direct Baidu" Inurl:exchange link " This phrase will be retrieved using the program made of Web sites, the specific principles of operation here does not need too much explanation.

3, the link platform itself: In addition to the above two methods, ranked first to second in the platform through keyword search can also quickly find out forty or fifty platforms, and here the emphasis is "keywords" and "first to second", because the weight, low popularity of the platform, other industry sites are rarely linked to their links on the above to exchange links, And I before collecting data in accordance with the method of Evergreen master guidance to the current industry ranked first Go9go friendship link on the platform through keyword search quickly find 40 of the sites I need.

(b) How to organize the data methodically?

The data collation here refers to the search of the site data to the Excle form, and how to produce eye-catching, clear format of the data matrix, and the focus is how to avoid duplication of data, reduce labor, I use the following two methods:

1, learn to use browser favorites: The General browser will have a network of favorites, especially the 360 browser, give me the experience feel the best, will find every site to "add favorites" to the "network favorites", so as to facilitate the use of different search engines to collect data, Because as long as the same keyword or domain browser will be prompted, so as to avoid a lot of duplicate data.

2, learn to use the Excle advanced filtering function: This method is more suitable for custom collection and collation of the synchronization of Friends, all the sites are stored in the Excle table, and then use the Advanced filtering function to delete duplicate data directly, simple and convenient.

(c) How to analyze the data with the aspect?

Data collection and collation in my opinion is a test of physical work, and the analysis of data is the test of thinking and analytical ability, using the above two methods can be collected to collate a relatively full data, and the following two methods will help you to the full data more accurate.

1, the role of exchange, reverse thinking: In fact, I have in the last half of the space mentioned, this is the data collation and analysis of the key point, but also the quality of data points, how to set the evaluation site weight, popularity parameters can be realized by role swaps, Need to pay special attention to is that the core is a data report can let ordinary webmaster and promotion personnel understand and can achieve simplification. Careful friend can see that I do this data analysis summary table of parameters each is very simple, but it is also the key point of the direct response link platform, in the analysis process is not for analysis and analysis, but not to meet the needs of users and analysis, this demand mainly includes the search for friends chain, increase outside the chain, to create keywords, Increase IP.

2. Brief analysis, icing on the cake: in fact, the reverse thinking is more suitable for the use of data processing, but from the purpose of collecting data, this thinking is also through the whole process, in order to make a data summary table more perfect, we need in the data below the comments briefly, especially critical parameters, For example, I am in this data form I deliberately to Baidu (Google) keyword rankings, platform link daily update amount, etc. to make a text exposition, so more convenient to understand.

The above experience sharing applies to any other data collection and analysis work because its core content is the same. Finally, the Mouchangqing Teacher's classic sentence to end this sharing, "the foundation of the work to achieve the ultimate" You can also do a watch, quality data reports.

Finally welcome to like my blog friends can give me a message or add my QQ (1242865272 notes experience Exchange) with me to exchange website promotion experience.

Text starting address Wu Jian website Experience Blog: http://www.wujianblog.com/index.php/2010/10/tuiguangjixun3/(reprint please keep)