Wu Jian: The main ups and downs of social media marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

It's been a long time since my first article about social media marketing, and has been studying the core value of new media marketing and absorbing the essence of it. I was focused on E-commerce Web site promotion work, later promoted to the network marketing level, but after working in Beijing, began to contact the social media marketing work, deeply value, especially this marketing concept in my opinion you also represent the future marketing revolution, as I on Sina Weibo and Tsinghua University President class, Sun Yat-sen University MBA Professional marketing expert @ Liu Dongming Teacher Communication He said the same point of view "hunting marketing retreat, fishing marketing to the throne", this article will share my own recent research on social media marketing experience.

Quote Liu Teacher's "hunting marketing retreat, fishing marketing to the throne" New Media marketing perspective, I will analyze the essence of the next. Hunting marketing, it is worth the traditional marketing strategy and form, which mainly includes the traditional media, interrupted advertising, one-way promotional activities, and so on, everything is the company's enjoyment. and fishing marketing, according to my understanding should be, pay more attention to the fish in the water and the fishermen on the shore of a relationship between the fish have the right to choose their favorite hooks, and anglers are based on the taste of fish to choose the delicious bait. Of course it's just a metaphor, but in the depth of your experience, it's a really good metaphor.

"Retreat" and "ascended the throne" is what we call the Revolution, the traditional not applicable things will always be popular new things replaced, this is the marketing model on the innovation mechanism. In the past, including now we are always surrounded by this or that kind of advertising, and occasionally be bombed, some people often use a "TV commercials" joke words to describe their helplessness. However, this frustration is caused by many factors, said here, there may be enterprises also stand up to complain that they are not, do not do so how can be in many competitors stand out, a foothold in their market position.

Compared with this interruption of information dissemination, from 2008 onwards, the strategic vision of enterprises began to try their own social media marketing, from abroad, two of barbers in Facebook to promote themselves to the German oral brand "Le card" into China when the SNS marketing, Then began to have a lot of enterprises to test the new media marketing, and the marketing of their own enterprise marketing strategy, so many enterprises to this as the focus, because they see the value and marketing of the future.

Unlike traditional media, social media allows people to share information online according to their preferences, opinions, experience and so on, this kind of sharing is based on the group with some connection, each information publisher is also the producer and the disseminator of the information, and the social media is spread by this group to the grassroots of the group. In short, social media is a personalized online media that emphasizes interaction.

Social media marketing is essentially a kind of relationship marketing, an interactive Word-of-mouth marketing, but its battlefield from the line moved to the line, from the entertainment developed into a fun with the people, in the joy of spreading the brand, in the game transmission culture, this is the charm of new media marketing.

Before I met a senior in a marketing salon who had spent decades in the traditional marketing industry, despite his hundred-thousand army, he challenged the social media marketing, which, in his view, did not have direct television commercials, magazines, and flat-screen ads that worked so quickly, and was often a waste of time. To this question, I think he obviously came to a traditional one-way transmission of the misunderstanding, do not understand the purpose of our marketing, in the era of web2.0, if the use of that kind of interrupted marketing strategy, then the effect of marketing will be reduced over time, so that consumers in the entertainment to recognize the brand, Accept the brand, praise the brand, become a loyal user, this is the highest level of marketing, I want to reach such a peak, only the social network under the new media can do.

N years later, the marketing community who is the main ups and downs, I see social media marketing also.

The focus of this article is to express my views on the value of social media marketing, the next article I will focus on sharing all the practical experience of social media marketing, please pay attention to the next article "social media marketing microblogging 140 words of the secret."

This article starts in: http://www.wujianblog.com/index.php/2011/03/dianshangweiji/

Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation!