Wu Mo is invited to the advertising summit into a case big data leading the entertainment circle

Wu Mo to the golden cast

November 15, 2013, the sixth session of the global Creative Leaders Summit held in Shanghai. As the highest specification of the advertising industry annual event, the current Gold award in addition to the top of the international advertising agencies, a number of media leaders are also on the scene to take stock of the year's big events. Among them, Wu Mo worry to the identity of the special guest, invited and Pepsi China CMO Richard Lee, vice president of Fashion Group is jointly attended the "Big Data Times Marketing" theme Forum.

Wu Mo this year in the music, fashion, business areas of achievement, but also through the official statistics presented to become the most successful in this year's entertainment circle case. PepsiCo prepared a picture of Pepsi as a gift to the Wu Mo for a few days. In the interview, Wu Mo worried that he had seen the international giants in the endorsement of Pepsi, while sitting next to the Pepsi Chief marketing officer immediately replied: "You are also an international superstar!" This is also following the "right now" after the annual Entertainment Marketing Award, Wu Mo worry again pick up the industry award.

"Right now" into the annual Golden Melody Audio and visual broken 300 million promote brand growth

As an annual advertising event, the golden spot not only gathered a large number of media high-level, but also a number of international brand leaders to come together to discuss, summed up a year dependence on the industry phenomenon and marketing results. In the "Big Data Age Marketing" Theme forum, PepsiCo China's chief marketing officer, Richard, talked about the original intention of choosing Wu Mo as Pepsi spokesperson: "Pepsi saw the new spirit of her body, especially her attitude." I particularly appreciate the spirit of her daring to take risks. Pepsi wants to use the example of Momo to inspire other young people, if you have desire, everything is possible. ”

Wu Mo worries leading Entertainment circle debut one year index far exceed the same period new

Debut a year, Wu Mo can be said to create a new singer's debut performance of The Miracle, from the "good voice of China" (micro-bo) One-night fame, Wu Mo worry to rocket-like speed popular, quickly become a status difficult to shake the national Idol. In the form of innovative marketing to launch a series of 6 big hot single, and these singles are mostly combined with popular movies, popular games to do, and in the promotion is constantly introduced.

Wu Mo's achievements in the field of fashion are equally hard to reach, and she has completed a grand slam in which a number of female singers will take 10 years to complete, and she has climbed dozens of magazines, with 20 copies on the cover, becoming the youngest and hottest cover girl of the 2013. She was invited to attend the grand Fashion Week in Paris and New York, to be praised by the international media for her natural self performance, and to be a guest of many international designers. She also first tried to be a global designer for international brands, selling in the UK, the US, Hong Kong, Japan, Singapore, Milan, Paris, 7, and creating a new dividend model. It can be said that her body has unlimited creativity and pioneering spirit.

She swept through the Internet, television, and all the forms of advertising it could see, with an average of one international celebrity endorsement Super, which bombarded audiences with a full range of exposures. In the background, another endorsement brand executives also offered to greet her, and invited to continue to cooperate next year. And her Baidu index is also far more than the same period of new recruits, and even the first-line movie star's results. Wu Mo worry "do not do first, only do the only" attitude and the distinctive personality label made her the most attractive new leader, and the first starring her film "Good Voice (watch) for you turn" is also about to be released. In addition, she also revealed that her debut album would not be released as a traditional CD, but rather an innovative way of selecting new media outlets.