Wu on Entrepreneurship: Technology brands are too short-lived to run traditional brands

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Handle NET founder Wu

"Sohu It News" (Wen/Reifeng) April 15, serial entrepreneur, handle net founder Wu in the interview with Sohu it deeply touched to talk about his entrepreneurial experience. In his view, the technology of the brand is short-lived, and this is why he chose to run the traditional brand of packaging industry.

"Careful observation, because technology updates too fast, so technology-type brands are often short-lived." So in this venture, I firmly choose not to do the technology of the brand, but want to operate and packaging the traditional brand. "Wu said.

Meanwhile, inspired by the rapid rise of network brands such as Millet and Wu, the company is now a great opportunity to use Internet marketing to build brands quickly.

"In China, clothing, home, decoration and other industries have the opportunity to appear new well-known brands, but in general, a segment of the industry really can be remembered by the iconic brand also one or two, now these areas there is the possibility of space." "Wu said.

Wu that people in these traditional industries do not know much about internet marketing, and he happens to have this experience.

However, it is believed that Wu choose the above industry to operate the brand also has an important reason is that the above several industries are just needed and high margin.

It is reported that last week, Wu new entrepreneurial web site, the United States and Add LE (www.meijiale.com) officially online. Now the US-Canada web site looks very similar to the only product. and its operating mode is to go on line + line combination mode: 1, with well-known brands and mall cooperation, to help shopping malls and brands to clean up the season's merchandise, users can choose to buy online, you can choose to go to their nearest store directly to buy, in this sense, the United States and Canada is just an information integration and advertising exhibitors, does not undertake the logistics distribution and so on. 2, the operation of their own clothing brands, to help other brands to operate the brand, which also takes the form of online + offline, online marketing, sales, packaging, as well as offline entity stores open.

Perhaps, for Wu, it is not the most important thing for us to do this website, and if he makes his brand Macy & Larry and other small designer brands through internet marketing, that is the biggest success.

According to the disclosure, by June Wu's team will be in Beijing to do a show, its own brand clothing will be unveiled, cooperation brand products will appear in a special way.

This show we also want to sell tickets, sell more than the old Hammer press conference also expensive, will be very fun, wait to see. "Wu some suspense said.