Wu: The early stage of the forum to promote the operation of popularity for Wang service King (i)

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The company is about to launch a portal class forum, so this period of time to promote the forum to do some summary, in this also contribute to all readers. It is well known that the individual promotion of the forum is more challenging because the nature of the forum is an electronic information service system based on interactivity. The premise of good interactivity is that someone interacts. And once the user comes in and discovers that not many people are interacting, he may not come again. This brings a certain degree of difficulty to the network push. summed up the forum before the promotion of methods, for you to list and explain.

What you need:

1: Core strategy: the theme and name of the forum

A forum if the location is not clear, it is difficult to attract large quantities of users. For example, my Pet forum, the location is the Chongqing pet-related information communication and the information, attracted by some pet lovers to join. There is also the name of the forum is very important, such as my forum is called the Chongqing Pet Forum directly to cover the theme of the Forum. Or some very easy to remember names, such as Goojje, Tianya and so on. Finally, the Forum's choice of address, I think the user as long as not for the computer network-related people, then the domain name to be preferred COM and CN.

2: Vest strategy: Batch registered users and then their own in the Forum for interactive communication. (Women's vests are very popular on the internet)

I have always thought that it would be difficult to achieve success without this in the early days of the forum. Early should register their own n vest, find their own topic, their own comments, so that users come in after the forum popular atmosphere. Look at the forum you have just been able to remember the Web site, are found inside the popular good, interactive content is good, you will stay, if only an administrator in the hair of some things, that forum and article class site what is different? and the new forum inside the user, love 80 are vest.

Practice: Register AB Two account number, a Help, B assist. Or a to issue a forum topic related remarks, B retort. Wait a minute

3: Content strategy: forwarding and forum topics related to classic articles, hide or comment.

The hidden part of the goal is to improve the conversion rate of the visitor user. Comment on some classic articles, often can arouse some people's desire for communication. He would unconsciously stand up to the point of view of approval or disapproval. This will attract this person to register. When he is not satisfied with the comments, he will issue a theme.

4: Reward strategy: points, titles, offline gifts.

People have a desire for expression, and they want to be recognized by others in a certain field. If your forum positioning is accurate, can attract these topics related to people, they will want to be recognized here, then the most direct is the forum's points system, medals and so on. If the economic conditions permit, can do some of the offline gifts of entities, free mailing. For example, when the points reach a certain level, you can use points in exchange for a bottle of pet bath. Wait a minute.

5: Service Strategy: Consulting, solutions, sharing

The forum should have a service team to collect and collate relevant information, answer the user's questions, share some classical knowledge and so on. This will allow users to feel that this forum has a certain help to him, so that he is more likely to actively remember the site. For example, my Pet forum, specifically opened a you asked me to answer the section, the user came in to ask questions, the beginning is the administrator or vest in the answer, now there are users to participate in the answer.

6: Search strategy: Search engine Optimization Related keywords.

Originally should put this article in front to say, because a website search engine optimization is very important, just for the forum, I think SEO is important, but the webmaster best not to put too much emphasis on this, but also should try to do a good service and information.

Write so many today, next time to tell you the outside world to promote the need to pay attention to the issue. (Wu: The early stage of the forum to promote the operation of the popular King Service for Wang (ii)).

This article starts: http://www.wuditui.com Wu welcome everyone to correct the criticism.