Wu Wenhui officially from the Royal exit

Absrtact: At the beginning of April 2013, Wu Wenhui, president of Shanda Literature and general manager of Chinese network, officially resigned from the Royal University. This is a late news, because throughout the March, about the beginning of the Chinese network of Grand literature, the departure of the storm has long been a big uproar. March 1, Sheng

At the beginning of April 2013, Wu Wenhui, president of Shanda Literature and general manager of Chinese network, officially resigned from the Royal University.

This is a late news, because throughout the March, about the beginning of the Chinese network of Grand literature, the departure of the storm has long been a big uproar. March 1, Shanda Literature CEO Hou received various news that Wu Wenhui to go, and to the Grand Group Chairman Chen Report, then Wu Wenhui to two people denied this news; March 6 hou Xiao Qiang internal mail to say that the beginning of the founding team departure, announced the beginning of the takeover, March 11, Chen Flyover force is the hou of the storm; March 20, Chen personally attended the beginning of the writer's annual meeting, some participants said that Shanda literature promised to further promote the writer's welfare system. In this process, although Wu Wenhui still in the grand literature, but has been in the "sick" state.

Wu Wenhui is really sick. When he went to "business value" in front of reporters, carrying a number of drugs, a hair, can clearly see the symptoms of the fire; He is the beginning of the departure of the team's last resignation, the resignation was actually submitted on March 25, and the beginning of April can leave, which shows the grand efficiency.

Like him, Hou's recent state was not so good that, in mid-March, the entire temples turned almost from gray to White (soon after he had cut his head), the iconic black rim of his face looked deeper and thicker.

This is not surprising, because in this great literature of the split incident, two people in the center of the high-pressure, one left, one person to go, have also been too much talk about, but also bear with the day-to-day compared to more overloaded work.

So much pressure, because in the 2013 of China, Shanda literature has achieved great influence. It is not only the whole China covers hundreds of millions of readers of the network literature content of the main production source, with the beginning of the Chinese network, tea Tim Incense, novel reading Network, Banyan Tree, romantic novels and Xiaoxiang College and other sites, as a literary industry chain company, it is also owned by the Chinese world and 3 publishing companies, And recently set up their own screenwriter company, the content of radiation to the game, film and other downstream forms. The brand influence and the network literature market share, the grand literature almost has no adversary.

And the beginning of Chinese network is the most important assets of Shanda literature. According to Iris data, 2011 Shanda Literature's Web site accounted for more than 70% of the total market share, of which the beginning of the Chinese net monopoly 43.8%.

The rapid growth of these years can be seen in the latest f-1/a document submitted to the U.S. SEC (Securities and Exchange Commission) in June 2012. 2008 its revenue of 52.98 million yuan, 2009 rose to 135 million yuan, then 2010 and 2011, respectively, reached 393 million yuan and 701 million yuan. In the first quarter of 2012, Shanda literature began to profit.

Only look at income, to today's online literature is still not a big business, but it's years of rapid growth eye-catching. And more critical is that it as the entire Internet content, the most upstream, with the video industry, publishing industry and other industries to radiate and transport the content of the ability, and similar to Baidu Bar, Tencent game such a platform to get through the ability, and on the basis of the infinite possibility.

From October 2004 Grand acquisition beginning Chinese net, to April 2013 Wu Wenhui separation, 8.5 of the time, this is the entire network literature industry has never been a bullish grassroots business to be gradually recognized by the mainstream society. So someone joked, "After 8 years of fighting, is it really going to be 3 years of civil war?"

The fission of the grand literature, the emphasis lies in Wu Wenhui and the beginning part of the core editor's departure will lead to the network literature content diversion, as well as in this after a group of most core writers and content, will in what way and the grand literature outside the new formidable channel docking, Until these content will be in the whole literature industry chain on how different from the grand literature of the way downward evolution. This new competitive relationship may also inspire the innovation of the grand literature itself, bring far-reaching influence to the whole internet and even society, and affect the way of hundreds of millions of people's future consumption of literature content.

The intersection of interest and fate

When the benefits of the grand literature industry chain are confronted with the enormous pressure of the growth rate of the whole market, the company with capital integration can only seek relief in the way of tearing itself.

Shanghai Zhangjiang, in the south-central region of Pudong, this High-tech park life is not convenient, but relative to other regions, the victory in the local adults less, quiet.

To this day, Hou still remembers the scene he first set foot here in 2008. It was raining, the sky gloomy, Hou Xiao Qiang through the hotel window, see the window of the Zhangjiang a bleak scene, he found himself seems to have come to a barren land. He asked himself: Did I make a wrong choice?

Before the new formation of the grand CEO, Hou is Sina's deputy editor, Sina CEO and President Cao Chao and other people on its high evaluation. From a familiar field to a new field, from Beijing to Shanghai, from a boss to another supposedly strong boss, this is not an easy decision to make.

But Hou was quick to make a decision, because he thought it was a good opportunity to grasp, and also because of the vision that the Chairman and CEO of Shanda had portrayed in Beijing. In the first half of 2008, Chen Tianqiao to Beijing opened "two sessions", living in Xizhimen, he pointed to the Xizhimen overpass to Hou said, "If the future of literature can be as open as the overpass, that how good?" That's exactly what Hou wanted to do.

To Shanghai's first day, is Hou the first and last time to come out regret the idea, since already in its position, must be full of devotion, after the rapid development of the grand literature has not allowed him to mind the distractions. Today, in fair terms, the company has met or even surpassed expectations.

July 2008, the Grand acquisition of well-known literature website tea Tim Incense, and before the 2004 and the end of 2007 with the acquisition of the beginning of the Chinese network and Jinjiang original network together as the basis for the establishment of Shanda Literature Co. Shanda literature in the first year of revenue only 52.98 million yuan, then in December 2009 to March 2010 after the acquisition of Banyan Tree, novel reading Network, romance, and Xiaoxiang College 4 literature website, revenue began to advance by leaps and bounds, from 100 million, 400 million, 700 million, until 1 billion yuan scale, 4 year surge 20 times times.

Looks so good, but behind this, some stubborn problems lingering, and even deeper, until eventually in a split way surface.

Upstream and downstream of capital integration

Remove the grand President of Literature and the beginning of the Chinese network general manager of the Wu Wenhui, but not from the geographical separation of Zhangjiang this place. On an afternoon in April 2013, he sat in the shade of the Zhangjiang's most prosperous commercial estate, "Legend Square," and whispered in his eyes, "I and Hou, like oil and water, have no possibility of reconciling." ”

Wu Wenhui is the main founder of the Chinese network, creating a network of online literature fee model and on this basis, editors, authors, readers of the trinity of the ecological system. October 2004, the establishment of more than 2 years of the beginning of the Grand Network acquisition, until today, it still occupies half of the Chinese network literature market, standing. In a variety of online literature on the list, from the beginning of the work of the majority of the seats has become the norm.

2011, the Royal literature began to prepare for the U.S. listing, in its submission of the f-1/a document, clearly mentioned the most valuable 5 parts, respectively, the community, content, channel, brand and team. The team first put aside, generally speaking, the community and content is undoubtedly headed by the Wu Wenhui of the Grand holding subsidiary of the general manager of the company, while the channel and brand is the Grand Literature Corporation is responsible for.

Such distribution, for the grand literature is helpless. The whole network literature ecosystem self-contained, in which the author creates the novel, but the editor is responsible for the novel selection, the follow-up, even to the novel plot control, they directly butt the website each kind of recommendation list and so on most attracts the user's resources, is the novel hot hand behind. When editors and authors form a fixed relationship, they act as "brokers" in the online novel, helping to maximize the benefits of a good novel, and the strength of an editor depends on his influence on a well-known author, or "How many famous authors he has in his hands".

Readers pursue the work, followed by the author, the author recognized the editor, and most editors read "Boss." The whole system takes the literature website as the carrier, the effective operation and still is rolling the market the bigger. In this case, Shanda literature wants to meddle in the specific operation of the site and other sites is not realistic, especially in the interests of both sides of the same situation, indiscriminate intervention is also inappropriate.

When Hou as CEO of Grand Literature in 2008, he may not have thought that Shanda's literature was destined to become one of the most unmanageable companies in China's Internet.

First, any company that is strung together by capital is not easy to integrate and develop together. What's more, there are so many families of Shanda literature, and secondly, the network literature history is called "grassroots" of the lake Shama, it is not so easy to be; the whole literature industry chain is very long, the work of Shanda literature is not only the creation content, And they will be in the orderly flow between their more than 10 subsidiaries and create value, the interviews between the subsidiaries would be as cordial as a companion; Finally, as the new literature form, the network literature takes the gene of the Internet, is full of many possibilities and uncertainties, and the grand literature is a step forward, are bound to lead to discussion and even doubt, because the so-called right and wrong, there is no conclusion.

But such a tangle, in fact, there is still a sharp knife, the possibility of a road, and the core of the opportunity lies in copyright.

Although the starting point of the wireless operation Rights, film and television drama derivative operation Rights and Third-party cooperative operation rights have been taken away by the grand literature, but the common interests of all people are still the same, is how to maximize the value of a work and influence. In the rapid growth of the Shanda literature revenue, besides the main body of the literature website, we can see that the key point lies in the wireless and publishing, and the copyright derivative is a set of content extension mechanism, such as adaptation game, film and TV drama, comics, etc.

The executive of these parts is the Grand Literature Corporation. If the content of the works is called Upstream, this part is called downstream, Shanda literature in the premise of grasping the downstream, in order to drive the overall rapid development, it will be possible to infiltrate upstream and integration. In the upstream occupy the absolute advantage of the entire market under the premise, downstream if you can earn the initiative in each channel, institutional return to the benefits, the result will be the upstream has no other choice, also do not want to have a choice.

Shanda literature is actually doing this, but in this process, there are still differences.

"Because there is content, can commanding the homeopathy and for, the content penetrates into each domain and forms the control and the influence, therefore literature successor's industrial chain is not thus the fruit." Because before the fruit, as an entrepreneur, should see which field grows fastest, back to assist content development. "Wu Wenhui said.

But in Hou's view, "content is productivity, mobile Internet and copyright derivative is the production relations, production relations (content of the capacity) is also very important, of course, must be matched with productivity."

Which is more important than the upstream and downstream? Among the many differences, this is a particularly significant one. However, this seems to be a question that is always unclear.

So in danger and the machine Walk of the grand literature, under the traction of capital, great strides came to the United States before the threshold of listing. 2011, the Grand Literature preparatory listing, suspended, 2012 Restart the listing, again suspended. The dream of the market shattered, so that once suppressed contradictions, finally stimulated out.

Crisis emerging

In 2011, Shanda literature was to be listed in the amount of $200 million trillion, valued at more than $1 billion trillion, some of which would be used to repay Shanda's loans, but according to people familiar with the matter, investment firms offered less than that price in their communications with Wall Street.

2012, the Grand literature restart the listing plan, but the U.S. market window period has closed, some Chinese concept stocks are suffering from U.S. analysts questioned, the timing is not good. Although there are more beautiful earnings, but the valuation of the grand literature does not rise and fall. In May, Orbis's fund bought a grand literary stake of 15 million dollars, valued at $800 million, which should be the price the Chen could accept.

There is no doubt that the cause of the grand literature IPO is value divergence, but its consequences are even more far-reaching. For example, Wu Wenhui owned 3.125 million shares of the B-Class maturity date of November 30, 2016, no, or will directly decide to go or not go.

When the listing from a high-profile to a "no shadow", means that the internal expectations of Shanda is weakening. But at the same time, the rapid growth of Shanda literature attracts people who are interested in the business. They have Baidu, Tencent, Sina, Alibaba such a very powerful channel on the internet, but also have a good strength of large fund companies, which makes the core of the content of the Grand Literature team, Outside temptation is getting bigger.

It is said that 2012 years in a certain PE support, Wu Wenhui team had to 4~5 billion dollar price to Chen Flyover proposed MBO (Manager acquisition) plan, want to start the Chinese network back to buy the independent operation. Chen did not refuse, but offered 800 million dollars--that is, the price of starting a purchase is the same as the whole grand literature.

For Chen Tianqiao, such an offer is not unreasonable, because the starting point is the most core resources of the grand literature, if sold away, means that the grand market will be directly empty from the upstream, surplus value significantly shrink, lose meaning.

Wu Wenhui also not because of this offer to drop, for its team, not really only left a way, but hope that it also let Grand realize the starting point of greater value, get more rights, let mbo a thing for it added weights.

"In fact, always have the idea to go, and always want to talk to the boss, whether there is any good solution, and sometimes to see what new news recently, repeatedly for a long time." "Wu Wenhui said," the outside world said the plan certainly did not, but the plan must have. Go or stay, or talk about conditions? In the end, to do MBO or to find investment to do, or simply do not do this line? There are various months of entanglements. ”

This situation was broken on March 1, the beginning of the day the writer's meeting held in Hangzhou, Wu Wenhui and editors to discuss, edit and the author to discuss whether to leave the news, was directly released. "I also guessed that the news would come out, but I didn't expect it to happen so soon, and we were surprised to report it the next day." "Wu Wenhui said.

March 5, the body in Beijing "two sessions" Chen Tianqiao called Wu Wenhui to the capital, to retain it; March 6, Wu Wenhui has not returned to Shanghai, Shanda Literature "agreed to start the beginning of the team left" Mail has been issued. So far, nothing can be undone.

The occurrence of this matter has its inevitability, the interest problem is one aspect, but the most crucial question still lies in both sides wants to let the grand literature better develop, but mutually mutually does not approve, hoped sees the grand literature forward development path also to be opposite.

Opposite

Wu Wenhui's anxiety is that in his view, if the grand literature also along such a trajectory development, even if the temporary reliance on China Mobile reading base and the growth of the literature site itself, but in the face of Baidu, Tencent, with hundreds of millions of users of the micro-letter such as the King of mobile channels, will gradually lose its dominant position in the network literature On the surface, the grand literature occupies more than 70% of the network literature, but to channel and income calculation, China Mobile 2 billion yuan, Tencent, Baidu and other companies add up to 2 billion yuan, Shanda literature accounted for 1 billion yuan, has not been a leading position.

The more realistic problem is that Baidu and other companies have their own literary sites and related products have been jianzaixianshang, plus the palm reading, panda reading and other mobile apps in a large number of users after the network literature upstream attempt, so that the author and edit this level becomes unstable. In this circle has the influence "the Big God", successively comes out to the author "to accept the manuscript", behind the power ambiguous. These are the Wu Wenhui of the body in the circle that can be felt every day.

Wu Wenhui want to do is to let the starting point in the mobile Internet arrival, with the help of the promotion of copyright value of the opportunity to continue to become the king of the market. "The potential market is getting bigger, and the mobile Internet means that content can be more efficiently received." Starting point more than 13 million UV (user access rate), but the question is Tencent and Baidu is how much? Micro-letter more than 300 million users, if able to get through, it will only be 3 million people to see our book? There is a chance of a gap in the market. "In Wu Wenhui's eyes, the royal literature in the cloud of the bookstore as the core of the mobile Internet business is not successful, the greater pain is that they can not be evaluated."

After the content, Wu Wenhui want to let the beginning of independent expansion, seize the main channel outbreak of the blank market, but as the example of mobile Internet, Shanda literature in all parties have other subsidiaries or head office to complete. "Shanda literature and Hou did not meddle in my specific business, but stripped me of the possibility of an independent whole, and the spin-off of the periphery reduced my desire for expansion." At the same time, the enterprise's profit is also a yoke, my investment is reduced, in other areas of expansion of the driving force lost, so I can only in the original environment grab food, rather than external expansion. ”

In the Hou perspective, it is a completely different view. Hou that let the beginning of their own to do mobile end, will let the grand literature meaningless "Shanda literature as a literature industry chain company, has a center two basic points." The center is the UGC user produces content, Wu Wenhui They are responsible for, basic point one for mobile internet, the second is the copyright derivative, these are responsible by the head office. He said, "I also have dissatisfaction with the bookstore in the cloud, but I will not doubt this direction." Even now hit the beaten, but also to adhere to, in the new market must have this attitude. ”

This divergence is getting bigger and larger until Hou and Wu Wenhui are dissatisfied with each other from ability to character. From the grand literature, the starting point is like a stubborn shell, always keep their own set, knock not open, smash not broken; but in the beginning, Shanda literature has been like a cage, tying it to its own web site, where space is greatly suppressed.

In the big direction, Chen, Hou to Wu Wenhui are in fact consistent, the difference is in the current stage, what is the development focus.

The current stage, the key point in the external, is the user docking content mode of change caused by a large number of blank market appearance, the grand literature should be how to grasp, Wu Wenhui that should be based on literary sites such as the starting point as the core, the independent brand into the new market, in one after another market to dispel the coveted thoughts; Hou that The overall brand of Shanda literature has more advantages, whether it is resources or bargaining power, can make success more likely.

But in the interior, it is the grand literature has come to the literary change of various types of industrial form of the second, the value of copyright first, forward content and the pan-industrial chain who the Lord who.

Such differences, in fact, from the difference between the character of two people can be seen. Hou is an excellent professional manager, good at and like all at the cultural level, both "small fresh" side, but also have a strong variety of resources to match and gain the ability to influence the brand. Whether it is the first one to do Sina blog, or now Shanda literature and Han, and Hunan TV cooperation, can be seen.

And Wu Wenhui is graduated from Beijing University Information management major, with his brother, 3G Portal President Zhang words, "is the founder of the Google Page and Gaylin that professional", science and engineering background to make him sensitive to the trend of science and technology, but also has the ability to ground gas. In the network literature from the grass-roots era began entrepreneurship, the body with the river, by the subordinate called "eldest."

Two people have a strong ability, and have been in the past years to prove their own, their differences are the future development of online literature debate, but in the final analysis, is still the dominant power of contention.

I do not know in the evening of March 5, Beijing, Chen and Wu Wenhui what long talk about what, can be in grand literature this polarized between the two Poles, Chen finally chose Hou rather than Wu Wenhui.

This may not be accidental. First, if you choose the latter, it means that Wu Wenhui has succumbed to the "rock" image of the grand Group and denies the series of works that have been carried out since 2009. Hou actually has been better implementation of the strategic intention of Chen Tianqiao, including "The literature site focus on production, Shanda literature to be responsible for good brands, channels, Marketing, combating piracy and industrial chain layout. Second, for the current subsidiary of a large number of grand literature that needs to be integrated forward, to choose a better professional manager, than to choose a more tough "brother", because the latter in such a grand literature, may make other contradictions more prominent.

Chen Tianqiao This paragraph has shown a grand attitude: "Hou Qiang may be from 0 to do 10 may not be the best, but from 10 do 100, I do not see who is stronger than him." He was the only annual CEO of the year. ”

In fact, when the grand literature takes over the beginning epitaxy business, and with Shanda Online, Sheng and Shanda Literature Wireless department and docking, splitting beginning income, in fact, the beginning of the power has been weakening; when Wu Wenhui tenacious boycott of the Grand account system, the free mode of content, he has stood in the opposite of the Grand Group; When the beginning team began to talk about MBO with Shanda, it may have aroused the dread of Shangfeng.

But from another point of view, when the interests of the grand literature industry chain is not able to keep pace with the whole market cake growth pressure, the capital integration of the company, can only be torn by the way to seek relief. In contrast to the pain and consumption of an already irreconcilable conflict, this fragmentation is a liberation-Wu Wenhui is free, and Shanda's literature gets a truly more complete company.

From the industrial point of view, this division is likely to greatly improve the entire network of literature and its derivative market development speed, perhaps the final maturity of the industry, look back today is bound to be an important node.

New stories about changing content, technology and business

Network literature has the dual attribute of Internet and literature, which determines its future road, must be to the Internet industry and cultural industry two-way infiltration.

If you open the beginning of the Chinese web, you will feel that this site seems a bit of soil, it is difficult to imagine in its simple Web page, there is such a profound set of ecological system. The author of the Day Silkworm potato, "Dou breaking the Sky", the number of clicks there are more than 140 million times, and "soldier legend" such a novel, can write to nearly 15 million words in succession. Monthly ticket, strong push list, the Sanjiang list, book review area, the leader, boutique, search books, shopping malls, magazines, games ... There are 100,000 of novels and authors, hundreds of millions of readers, as well as tens of billions of words, with a variety of works recommended level, reader interaction mechanism and community and gaming model together, constitute a very complex system.

The core of the grand literature is in the literature website, the core of the literature website in the editor, but if not detailed understanding, it is easy to imagine this work as a labor-intensive job: reading works, contact the author, judge the plot, provide resources, as well as a series of miscellaneous work, how hard is it? But in fact, In the case of the beginning of thousands of updates every day, the entire team's edition is actually only sixty or seventy people.

What makes a small team run such a big system? technology. "Editors are already heavily reliant on technology, in the background provided by the starting point, there is a lot of data changes, but also a variety of users, content growth, they can provide powerful support for editors." Wu Wenhui said, "Although the scene is not science fiction, but any great ideas are from the mud, we need to be in the existing conditions, can gradually increase the number of functions and systems, more effective to assist and improve efficiency." Trustworthy is not only the technology, but also the technical support of the experienced team. ”

And thus stretched, technology from the core has long been extended to the extension of the grand literature, and the entire Internet technology has been escalating, but also directly led to two important changes: the first is the environmental changes, mobile internet to make new channels continue to produce, theoretically from new mobile phone reading applied to micro-letter such a large amount of products, Can become the docking point of user and content, and then is the change of network Literature user group, when consumer content has gradually from PC to multiple terminals, their demand has changed.

Network literature has two strong attributes of Internet and literature, and to a certain extent, it is the change of technology that makes the divergence, and it really leads to the division of the Grand literature-if it is in a very mature environment and a certain model, it is difficult to happen. But at the same time, the technology actually to the network literature market has brought more huge opportunities, but the grand literature in which still can become king, still need to observe.

The technical challenge of Shanda literature

The partner of a well-known investment agency once described a common scene seen on the subway: Passengers holding a cheap Android phone, open UC Browser, Baidu Bar, to see the beginning of the pirated novels. In this rather common behavior, it actually involves 4 companies, Google, UC, Baidu and Shanda literature, including 4 nodes of the chain, hardware, software, channels, and content.

Whether Hou Xiao Qiang or Wu Wenhui, are recognized in the traditional PC era, the grand literature in the content and channels of the strong, from the beginning of PV (web browsing volume) daily average of billions can be seen, the main site is the largest channel.

But in just a few years, people read the way from the PC to mobile phones, this large environmental change, fast to Shanda literature has not had time to deal with.

But the challenge has come. The first is the challenge of the channel, the new content consumption means new demand, people need to read on the phone, if the Shanda literature does not do well enough, the first contact point of this part of the user will go elsewhere. For example, Baidu Bar, because of the good adaptation of mobile, 2G network can also be smooth use, become a lot of people to see the first choice of network novels-Baidu Bar, almost to deal with the royal literature of every well-known network novel has a paste, and will be spontaneous will be the latest updates posted up. There are many examples of such new channels and user churn. This involves piracy, of course, but it is still the attraction of the mobile reading population.

Shanda literature also uses the Cloud bookstore, the beginning client and so on the new mobile product as well as the WAP station such traditional mobile product to try, but now the result is very general. In the mobile chain, in addition to the reading experience, the grand whole of the payment system experience is not good, and can not get through Alipay and other third-party payments, business model is difficult to shun, and difficult to comply with such as Apple iOS application rules (apply to pay must go apple ID).

and support the development of the grand Literature of China Mobile reading base, in fact, the growth of space mainly rely on China Mobile's vast number of users, in the absence of new models, this channel is difficult to see the continuous explosion of growth space. Moreover, this is not a grand literature of its own channel.

More frightening than the channel itself, is the "channel of content ambition". Whether it is Baidu, Tencent, or mobile end of the new rise of similar palm read, see more such new forces, all the content of the grand literature is eyeing--of course, this also constitutes the content of the team such as Wu Wenhui greater temptation. In the Grand literature content system, the editor and the author all will produce "the new opportunity", this kind of outside suction, far surpasses the year wanted to copy the starting point pattern 17K and the vertical and horizontal Chinese network and so on website. They will have a fundamental impact on the grand literature.

To the Wu Wenhui and the beginning team to flee, the Grand Literature challenge reached the highest point.

The bidirectional infiltration of network literature

In fact, the grand literature must face the challenge is inevitable phenomenon. Back to 2008, it is difficult to imagine the sky suddenly fell a fairy, can help Chen Tianqiao let Grand literature in the next 5 years of great changes in the internal perfect integration team, one side always standing at the forefront.

To be fair, Shanda literature has done a good job, especially on the Internet and cultural intersection of the model, at the cultural end, has been quite fruitful. As Hou said, network literature has been more and more recognized by the mainstream society, and Shanda literature not only changes and network reading, film and television drama Ecology, but also in the physical publication of the book to change the ecological, Tanggu three books can be sold to 10 million volumes. "We are also trying to work with Youku and other video sites, such as the American opera serial novel animation, first shoot a episode, high ratings and then continue to shoot." "It is already going to change the ecology of the animation.

In the Hou Eye of a center two basic points, the center of the content is very dependent on strong operation of the work, the background is more and more strong technical support. It is said that Hou has applied for the deployment of the best technical team of Grand Innovation Institute to do the "big data" of the grand literature, "We have to edit this visible hand in the future, as well as the invisible hand of large data." What kind of novel is the most people to be ordered? When should the novel have a twist, should the novel be charged, and how much should be collected?

It is said that after the Wu Wenhui team left, Chen, Hou and Shanda literature are the first real data to see the starting point in 10 years. The use of these data, combined with core content operations, may make some interesting changes to the content core of online literature.

Two basic points, generally speaking, copyright is about culture, mobile Internet is the Internet technology. The matter of the copyright grand literature has been not too big problem, but the final foothold still want to return to the mobile internet, how to face the emerging channel challenges, build their own ecosystem, this will be the decision of the future space of grand literature is the most important.

But at this point, perhaps Wu Wenhui is able to walk in the front. "After 9 years in this industry, we are not aging and have been keen to observe changes and assess the potential threats and values of the outside world." If this time we're going to do something like before, there's no need to do it because you can't beat the starting point in the same way. Wu Wenhui said, "but we see the rapid changes in the market, there are gaps and opportunities." ”

There are rumors that Wu Wenhui will be the next marriage of the company is Baidu or Tencent, but also some people say Alibaba and Sina, but in fact, the real biggest may still be Baidu. First, Baidu is a powerful channel of "content ambition", there is no grand division of literature, its own literary site has also been forthcoming; second, Baidu Bar occupy its mobile traffic in a large proportion, stick in the future still has its strategic significance, in the content must be "positive" by piracy; How to get rid of the original mode of the novel content, and stick to the channel such as the more in-depth integration, which imagination space is enormous.

Wu Wenhui, the only mobile product micro-letter mentioned in the "Business value" interview, is likely to become the main channel partner after Wu Wenhui with the new novel content. For example, can the novel use the micro-letter public platform and API interface to interact with the user? The novel has a new chapter update, can be pushed directly to notify the user's mobile phone? It's not too hard to do this, and these ways may improve the user experience on the one hand, On the other hand, using micro-letter to guide user resources back to their own platform. Access to paid tools like Alipay, naturally, let alone.

Of course there are Weibo and everyone. In the absence of bondage, you can see the potential for online literature to combine with various products of the Internet, which may turn it into a truly ubiquitous content like news content and further change people's reading habits.

"Because the mobile internet, in fact, our content to reach the user's cost is lower, at the same time like Tanggu three less this author's popularity and content maturity is continuing to increase." This means that there is a huge market outside the grand literature. "Wu Wenhui said.

If things happen as imagined, the better the Wu Wenhui, the better it will be, in fact, to force it to make more positive changes in the Grand Empire-like system, while the whole market cake is getting bigger, and capturing the new market is more important than simply competing. All this is not necessarily a good thing for Hou.