Wu Xiao Guang: Logistics is the core competitiveness of the electric business how to deal with the decrease of PC traffic

2012 for http://www.aliyun.com/zixun/aggregation/7660.html "> Tencent Electric Business, the change is somewhat frequent, first to explore doing B2B2C QQ online shopping, and then the acquisition of Xun network to change the" Self + platform. Standard mode. So how will Tencent's electricity business play in the 2013 war? A few days ago, Tencent Electric Business holding company CEO Wu Guangguang in an interview with this reporter, said that 2013 Tencent's focus is "building effective logistics, so that the flow more efficient."

Tencent has always been a "low-key" player in the highly competitive field of electrical business. In this view, the competition will be more intense this year.

The definition of electric business logistics is its core competitiveness

"The future logistics infrastructure is a very important part of the electricity business." 2013, Tencent's most important job is to carry out logistics construction. Wu Guangguang said, now the electrical business pain point is that users want to reach the next day, but at present only shun Fung can provide the next day up. In his view, Tencent in the Xun network through the standardization of the category, can establish a logistics system, and through the Data network optimization, and then through these attract non-standard categories of businesses to settle in, and help businesses reduce logistics costs, improve the delivery experience, so as to achieve the entire Tencent electric business strategy.

Wu Guangguang said Tencent in the electric business of proprietary goods, especially the linkage between goods and logistics has begun to "find the feeling", including according to sales and order forecasts, advance the goods to the nearest warehouse. Tencent is also exploring the open logistics system, to help the commercial "four-pass-one-Tatsu" price to achieve shun Fung experience. Obviously, Tencent Electric business expects to borrow the logistics to rob the user from Taobao.

Wu Guangguang said that the future of the electronic business of the ideal of information is as far as possible to keep the goods, the nearest to users, so that information to enhance the efficiency of the entire supply chain. Logistics is the core competitiveness of the electrical business, the future who do not have the logistics capacity, who do not do e-commerce.

How to make traffic more efficient in the face of problems

Tencent is backed by the big Tree, Tencent electric power without lack of capital flow, there seems to be a very bright future. However, in a very heavy mode of the electric business sector, the capital and flow of how the landing has become Tencent's power to solve the core issues.

Wu Guangguang Frankly, before the massive flow of Tencent, there is a feeling of embarrassment, because do not know how to match users and businesses. Last year, Tencent Electric began to explore through the Community advertising system. The aim of the system, he says, is not to make money, but to distribute Tencent's traffic more precisely and efficiently. "Unlike other electric dealers, Tencent has both a power provider and a community, which means that upstream and downstream data can be exchanged," he said. We've been thinking about how to build ecosystems to make traffic more efficient. We want to optimize, so that we can reasonably allocate traffic and resources to the merchant. ”

Wu Guangguang said that Tencent is inclined to allocate resources to those who have the ability to provide quality user experience, "we build the ecosystem, not deliberately stressed that the rich, but who is strong, who can serve users, let who get more resources." He also stressed that Tencent would try to prevent internal corruption by allocating resources to the system as far as possible.

Responding to challenges will force mobile interconnection

Wu Guangguang says one of the challenges Tencent faces is how to cope with lower PC traffic. The rise of mobile internet applications, including QQ and micro-mail, has diluted the flow of Tencent from PCs. But the mobile end because of screen restrictions, advertising promotion is also limited, "How to have new large flow method, is indeed a challenge."

In response to the challenge, Tencent has also made attempts at various product lines. Wu Guangguang said, "Tencent is thinking about how to work in many areas rational promotion, including the attempt to promote voice sales in the micro-letter, that is, users can directly in the micro-letter to say the required goods, they can communicate directly with the merchant, or even complete the transaction, the future may become the mainstream needs of users. In addition, Tencent also plans to introduce micro-letter membership card services to improve the user's access to certain quality businesses.

In the light of Wu night, mobile internet challenges and opportunities coexist, this is a shuffle process, "everyone at a new starting point, the same business, you may have in the past in the PC area behind, but perhaps in the future to seize the mobile opportunities, you may be more than the traditional field of some of the Giants."

Tencent is thinking about how to make effective and rational promotion in several fields, including trying to promote voice sales in micro-letters, that is, users can directly communicate with merchants directly in micro-letters, or even complete transactions, the future may become the mainstream needs of users. ”