Wu Zhixiang, CEO of the same journey: the PC era of brilliant online tourism companies will die half

Abstract: Now always seems to have not been popular, as the CEO of the same network, Wu Zhixiang since June this year on the request in the company to prohibit the General Wu, and in the farewell to Wu total of one months after the term, although employees have indicated that need time to adapt, still do not know

Now the "xx Total" seems to be really out of fashion, as the CEO of the same journey network, Wu Zhixiang since June this year on the request in the company's internal prohibition called him "Wu Total", and in the farewell "Wu Total" after one months, although the staff said "need time to adapt", still do not know how to greet the boss, But Wu Zhixiang felt pretty good about himself, and in his words, it was after the 10 anniversary of the founding of Cheng that everything needed to be returned to zero.

CEO Wu Zhixiang of the same process network

"I personally think that from June 2013 to the end of 2015 this period, the PC era of brilliant online tourism companies will die half." Wu Zhixiang told reporters. In his view, the same process is struggling to "survive"-this year with two of dollars in investment, the hands of 2 billion yuan of cash, "tyrants" some contradictions.

"Mobile End" plus "free line", Wu Zhixiang that this is the industry reshuffle the big background. "Over the past three months, 210 cadres of the same journey have been adjusted 250 times," he said. "Wu Zhixiang said. Toss the purpose of only one: for "All in" wireless Rimini. The goal of the same process is that the mobile end of 2014 accounted for 80% of the marketing, and the same app will enter the first camp of China online tourism.

Two data may indicate its difficulty: at the end of 2013, the same process 95% of the revenue is the PC side contribution; In addition, according to the "May 2014 domestic Tourism app operators monthly rankings," the group said, its Android application download volume in the industry ranked eighth-in Wu Zhixiang view, the first three is called "Camp ”。 "In the domestic online tourism enterprises, the same process is almost the" PC traces of the heaviest. "We know for ourselves that it's really hard to move around in a year," Wu Zhixiang said. ”

Data show that as early as 2008, the same trip to the Suzhou local VC a round of financing 15 million yuan, then Wu Zhixiang will this money all smashed in the PC search engine marketing. According to Wu Zhixiang revealed that the 2012 Art Dragon CEO Cui had to talk about cooperation, but at that time with the performance of the bright eye, also has a domestic listing plan. "Choi always said that I will compete with you, the way is very simple: you buy all the keywords, I have more money in front of you." ”

"It is hard to suffer. "Wu Zhixiang said," but later I think, Ctrip should also say the same words with the art dragon. "The fact is biased towards this speculation, because Baidu's flow is more and more expensive-from 2012 to 2013, the same way on the search engine above 200 million yuan, and its 2013-year profit is only 50 million."

Turning up in February 2014, Tencent, Boyu Capital and Yuan Wo Holdings for the same process injection of 500 million yuan, and then Ctrip's "FireWire stake", so that the same way to sit intends the situation for one turn. Wu Zhixiang that the opportunity came: just as once "all in" search engine marketing, the same process to once again "simple to do the ultimate"-"all in" wireless.

In the face of opportunity, Wu Zhixiang frankly 2 billion yuan of cash first gave the space to transition: "We have the ability to upgrade the existing staff salaries, but also can withstand the ' turn ' part of the staff left." "Wu Zhixiang is very envious of the" mobile gene "of the online tourism companies-such as Flight butler, drop a taxi, and so on, but the difficult turn, has begun.

According to the "2014 China Online Tourism Market Research Report", said the 2013 peripheral tour market size of about 8.68 billion yuan, the same process net accounted for 23%, is the market segment the largest agents. This advantage has been quite refined: Last year began the same journey and the major tourist attractions of the shops to cooperate, the formation of "Wine + King", "King + Dining", "King + Entertainment" and other projects-and interaction has already begun: 2014 the same way to invest 100 million yuan to carry out the "1 Yuan ticket" activities, the core purpose is to attract visitors to download their clients. Not only that, the same process can rely on mobile platforms: Unlike other Ota, the same process is currently a micro-letter "My wallet" mall ticket platform exclusive operators, is trying to borrow power micro-letter "Connect all" strategy to jointly build mobile travel reservations O2O2 closed loop. As for the current micro-letter platform to bring the same flight of the amount of traffic, Wu Zhixiang did not disclose.