Wuhan Webmaster SEO lecture Essence Broadcast

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Wuhan webmaster SEO meeting, a lot of webmaster still want to learn, feel the meaning is not exhausted. So organized a group of SEO talk, lectures invited guests: endto-Tao Qiufung, computer newspaper special editor, 2008 Webmaster Net SEO Contest First (Baidu). The questions raised by us should be accurate, discussed and exchanged together. Now will be the essence of this lecture sorted out, and we share.

EndTo: Everyone good, when it comes to search engine optimization seo, you have to mention search engine marketing (SEM), search engine marketing is a search engine to promote the site of the marketing approach, and search engine optimization is one of them, and other ways including search engine bidding rankings ads.

EndTo: Because the SEO is through the technical way to realize, does not need to pay for the promotion, therefore is more practical for the personal stationmaster.

To optimize the site, is for a variety of search engine retrieval methods and characteristics, by modifying the site code or increase the connection, so that the site to meet the search engine preferences, so as to enhance the site in the search rankings, or improve the number of pages in the search engine included. The ultimate goal of SEO is to bring users to the site. For personal webmaster, SEO has become an indispensable skill. Because of its low cost of implementation: only need to learn the relevant technology, and do not need to invest a lot of money to promote the site. However, SEO can not only consider the ranking of the site, at present many webmaster build station often only to SEO "on par". In the construction process of the website, it is more important to take the user's consideration. SEO more is to let the user experience for the site to consider the fundamental, the purpose is to provide users with better service, rather than simply to rank and optimize the site.

EndTo: Let me tell you what is the Black Hat seo: Black hat and white hat is the name of two kinds of SEO, because the SEO can bring huge traffic, there are a large number of practitioners using the "Black Hat" optimization to improve the ranking of the site, that is, the use of cheating and other disgraceful means to optimize the site. For example, blog Group Building, forum Group top and other ways. Although it can bring some effect, but in the long run, it will be counterproductive. There are also a number of sites, to take a lot of add hot keyword tactics. Even some large web sites are also getting traffic in this way. Like this CNET website. and white hat SEO is the opposite, using the right way for the site SEO, according to the user experience to optimize the site, can be called white hat seo. And these two ways can bring the effect of the site rankings, and often black hat SEO results faster, but also more harmful. Black Hat seo commonly used cheating methods have many kinds. A lot of Black hat SEO will use software mass way, to get connection. For example, use mass software to comment on thousands of blogs and message books, while leaving the website address to be optimized. There is also a way to cheat through the blog, is the use of blog Group Building software, in various types of BSP sites to create a large number of blogs, and then publish a link to have their own site address of the article, through this kind of connection to improve the ranking of the site. In addition, Black hat seo commonly used another method, it is through the "connection factory" to obtain a large number of web links, link Factory is a large number of Web pages linked to the composition of the system. Once a site joins such a linked system, it can get links to all the sites in the system, and in exchange, the site is connected to other sites in the factory.

EndTo: Here are some "white hat seo" Implementation methods: In contrast to Black hat, white hat's SEO advantage is that it can maintain a long-term ranking, and will not cause any negative impact on the site, some want to big formal web sites, are using white hat seo way to optimize the site. This optimization approach is more user-friendly for search engines, such as by improving the quality of the site, and connecting with the best sites in the industry. or let users feel that the site is useful, and let users spontaneously in blogs, forums and other places to connect to the site. In the actual SEO operation process, there are other ways commonly used, such as "connection bait", that is, through clever way to get the site more external connections. For example, we often heard of writing soft Wen, is one of them.

EndTo: Here is a simple word about the basics of website optimization. The first is to improve the meta content of the Web page. Meta is an auxiliary tag in the HTML language Head to simulate the HTTP protocol's response header message in an HTML document. Search engines generally use robots to automatically find meta values to classify Web pages. There are two types of properties: Name and Http-equiv. The name attribute is mainly used for surface description pages, which correspond to content (Web contents), so that search engine robots can find and classify them. For SEO of the website, the most important thing is that meta content belongs to description (description) and keywords (keyword), so you should add meta value to each page to facilitate the index of search engine. For SEO of the website, the most important thing is that meta content belongs to description (description) and keywords (keyword), so you should add meta value to each page to facilitate the index of search engine. It is important to include the following two meta values, and be sure to add them to the Web page. Meta also has a variety of presentation functions, such as the inclusion of designers and copyright in Web pages. You can use the META tag Builder to easily generate meta tags, or to generate labels from your CMS.

EndTo: Here is the most direct way to improve the site, that is, to increase the external connection. Site links can be divided into internal links and external links, and other sites to exchange links is a way to increase external links. Of course, there are many ways to increase external links, such as in other forums to do publicity, improve the site's external connection is often more effective SEO way, but although it is simple to say, want to find a large number of high-quality connections, but it is not easy. In addition, you can also put their own website address in the forum, providing useful information, in Baidu know and other places to answer other people's questions, many people will click on your signature link. Although the search engine is now the weight of the link in the Forum blog is very low, but still can add up. Write more valuable articles, not only in their own website published, also can be published to the same type of Web site, in the article can add some copyright information, indicating the source. It is also a way to increase the outer chain. Strengthening internal links can also play a role in improving rankings. For example, in one article, refer to another article in the website. In the exchange of links, you also need to pay attention to the basic situation of each other's website, be sure to pay attention to can not cheat or be punished by the search engine site exchange links. In addition, try not to add similar "link Factory" types of sites, these sites are generally such as "self-help links, intelligent links" as publicity. Add similar links Although to some extent conducive to the optimization of the site, but the rapid rise in the short period of external links may be searched as a cheat processing.

EndTo: For Google, making the site's XML map is very effective. After the completion of the map file, you can go to Google's Administrator tool to submit (address: Https://www.google.com/webmasters/tools) in the site optimization, find the current hot words, and then make the relevant content, is to obtain a faster flow of a way. At ordinary times, should pay more attention to the current network of hot words, timely production and dissemination of relevant topics. For example, you can add relevant practical information before a few festivals. Google Administrator tool is very simple to use, Google account after landing, first verify the site. Then you can see some of the site's error messages, easy to modify. Many sites are using a virtual host, may be crawling too fast, resulting in the site can not access the situation. This time can be appropriate to reduce the crawl speed. Want to query a word in search engine searches quantity, can go to Baidu Index (http://index.baidu.com) inquires, another Google search also launched the same type of Google trend query (address: http://www.google.cn/trends). Using these tools, you can easily see the popularity of a word.

EndTo: Time is not much, here are some practical SEO tools. Although the site's SEO more and more by the majority of webmaster attention, but there are a variety of search engine optimization unfavorable factors are still there. Including the server's IP, Web page theme and keyword density, and the site in search engine rankings are closely related to enhance the site with similar site competitiveness, you must find the site's existing shortcomings, can be targeted for modification and optimization. We can use this "website online SEO physical examination" tool, first to test the site. The program mainly for the site five aspects of the information to detect, they are a page in the search rankings for a large number of aspects, after testing, according to the test results of the correction, can avoid the most basic optimization errors and mistakes. (Tool address: http://www.seores.com/search/onlineseo.asp)

EndTo: Other sites on the server also have a great impact on SEO. If there are other cheating sites on the server or even illegal sites, their own sites are vulnerable to involvement. And for search engines, if there is a serious cheating on the server site, resulting in the IP address is blacklisted after the search, the entire server site will be search engine punishment, stop and delete the original page included. To query the other Web site with the server, you can enter the query site http://www.114best.com/ip/, enter the server's IP address or site domain name can be queried. Then we query the site's collection, so that the server has an impact on SEO. If there is a dead link in the site, whether for the user experience or search engine, are very unfriendly. Because the search engine "spider" is through the link to crawl, if there are many invalid links in the Web page, not only will lead to the number of pages included in the page, and the site in the search engine weight will be greatly reduced. We use this is dedicated to query the Web page dead link "nsclick web page Invalid link detection Tool" (tool address http://www.nsclick.com/), in the text box to enter the Web page address to query, where you can directly enter the domain name, You can also query a single Web site page.

EndTo: Finally introduced a lot of webmaster are familiar with the software. If there is a link between the site cheating, or has been the search engine to delete the index, plus a similar connection will cause direct damage to the site. Although manual can also exchange links to the site to inquire, but a manual query appears to be very troublesome, if the site links more friends, each query will waste a lot of time. We can through the "Friendship Link Volume Inspection" Tool for Web site links query (tool address: http://www.linkhelper.cn/), the program will automatically check the linked site, testing content including whether the other site is connected to this station, As well as the number of sites included and Alexa ranking details.

Interactive link question and answer communication for more details in Wuhan Webmaster Forum, China dolls April 28 Broadcast!

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