Play video More (compile/applies will) the industry's leading analyst Michael Pachter said that if Microsoft still insists on not cutting prices, XB360 sales may continue to decline year by year. Sales of XB360 were down compared with last year, according to Microsoft's earnings release yesterday morning. Pachter Analysis said the main reason is the recession and stubborn host prices. "I don't think consumer electronics can sell a year better without a price cut," he said. "Microsoft's rivals, Wii and PS3, announced lower prices last September, and if XB360 also announced a price cut, the annual decline in sales could be slowed," Pachter said. "I don't think the price cut will be a big problem for Microsoft, as long as the current sales situation is supplemented by a 10%-20% reduction, which will obviously spur a pick-up in sales," he said. "Microsoft currently set the official price of 299 U.S. dollars, but this price has remained unchanged for two years." I think there will be a lot of people eagerly looking forward to the next year the host will be able to reduce prices. "But the 299 dollar price after the same bundle of Kinect is good, it is worth the start." "Last September, Nintendo announced that the Wii had lowered its price to $200, and Sony announced the PS3 price to $335, prompting a strong rebound in sales for the two hosts." This month, the United States also took the "Baby" as a cover in the supermarket to steal XB360, it seems that Microsoft may have to consider the analyst's opinion.
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