Xbox in China is priced too high: less than 30% of U.

14 years of suffering, the Xbox into China finally unveiled a complete veil. Yesterday afternoon, Microsoft China held a press conference in Shanghai, officially announced that the Xbox One will start sales in China on September 23, priced at 3699 yuan. The video game machine, released as early as 2001, finally entered the mainland market after 14 years of waiting. Shenwey, general manager of Microsoft's Xbox division, said at the scene that Microsoft had invested heavily in the future, and that Xbox One became the first game host to be sold in China through the Shanghai FTA. Overpriced is accused of lack of sincerity in the Xbox One into China, the most controversial is pricing. Microsoft announced the same day, the Xbox one country line version is divided into two versions, 3699 Yuan Home entertainment version and 4299 Yuan of the first limited edition. Among them, the home entertainment version does not contain Kinect, only the game host and a game handle, gift as of March 31 live Gold membership, as well as "star Golf" and "no winter online" two games. The first limited edition includes games consoles, a game handle, Kinect and "Dancing the whole Body", "sports convention competitor", "extreme Speed 5", "No Winter Online", "Star Golf" and other games as well as the live Gold membership as at March 31, a year in the Premier League video playback rights. The price is much higher than Chinese users expect, and far higher than the Xbox's overseas price. In the US, the Xbox One with Kinect is priced at $499 trillion, about 3079 yuan, plus a 8% average consumption tax, which is no more than 3325 yuan. The version without Kinect is priced at $399, with a tax of about 2659 yuan. In the case of a version without Kinect, the Xbox one-country version is priced at nearly 30% higher than the US price, which does not count the discounts offered by foreign sellers. Although the Chinese version of two games, but "no winter online" is perfect for the Xbox specially developed game, the main use of Free + prop charge mode, "star Golf" also belongs to the sauce-type game, the two game of the value of almost negligible. A survey by Sina Technology showed that more than 50% of the 3,000 netizens polled said they would not buy the country's version of Xbox One, and that only 28% of the users would buy it. Earlier, in the Jingdong Mall for the Xbox pricing survey, users in 3299, 3599, 3999, 4299 and 4999 of the price of several 3599 voices, and most users think 3999 yuan pricing is the most reasonable. A senior video game player told Sina Technology at the press conference that he thought the price of hardware was much higher than expected, and that the Xbox's lack of sincerity in China was a disappointment to the players who had been waiting for years. If you want to find a way out of PC games and hand-swimming, I'm afraid the next thing is to look at the game pricing strategy and lock zone policy. Game Pricing decisionDefeated in the conference site, Microsoft said that more than 25 game developers to bring 70 balance for the Xbox One development game, including exclusive content, free games, popular games and so on. The biggest highlight of the Xbox in China is that the game pricing strategy is a big difference from the US. In the U.S. market, almost all games have a one-time pay, that is, users buy one-time, then no pay points, the average price of 60 U.S. dollars (about 370 yuan) around. In the Chinese market, Microsoft has introduced a free model for the first time to cater to the habits of Chinese users. Like most Chinese PC games, the game can be obtained free of charge, but built-in charging props. At present, there are 13 games developers in the Xbox development game, most of the use of this charging mode, in addition to the perfect debut of the "No Winter Online", the game bar, the British games, snail games, NetEase, Tencent and other Chinese manufacturers are also developing the game for the Xbox. The head of a domestic manufacturer, who is developing a game for the Xbox, says the free model has proved successful in China, and that this kind of game is no less than a fee-for-money game for Microsoft. Microsoft to price the Xbox hardware so high, not conducive to the popularity of China, but also not conducive to the rapid domestic developers to become a double loss. Microsoft said that the future of the Xbox one-time fee game pricing will be between 99 yuan to 249 yuan, the price is slightly lower than abroad. However, Microsoft in the Conference site did not disclose the lock zone policy, the Xbox Country line version can play foreign games is the focus of senior players. At the scene, a senior player told Sina Technology, due to domestic scrutiny, most of the popular foreign games may not be able to enter China, even if they can enter China, with foreign countries also have a long time difference. If the national line version can run foreign games, senior, high-end players will certainly not hesitate to order. The domestic video game market is actually a gang of senior otaku in support, senior high-end players is the real Xbox main users. If the Xbox is tightly locked and unable to run foreign games, the attraction is greatly reduced. Without the support of these core users, the development of Xbox one in China will be overshadowed. said the person. The major channel for the Xbox sale although the user to the Xbox gradually light, but the major sales channels for the Xbox One start competition is growing. With Microsoft officially releasing the Xbox price, Gome has synchronized its sales strategy, with customers who participate in the Xbox One sale also get a $150 worth of gome shopping coupons, which can buy not only Xbox One related peripherals, but also laptops, Tablet computers and other digital products. Suning revealed that consumers booking Xbox One only need to deposit 499 yuan deposit can get thousand dollars gift package. But the contents of the package are unknown. On the cat side, the first batch of subscribers to the Xbox One is given a 150-yuan day cat Gong card, the user can buy the day cat other goods directly to the present,This is almost the biggest direct discount in the major channels. Jingdong Mall, as early as this June started the relevant publicity, micro-mail and mobile phone QQ shopping portal into all sales channels. At present, the top 10,000 in the east of Beijing can get 100 Yuan Beijing voucher (no threshold to buy Jingdong goods) and 1000 Yuan Jingdong gift package and 300 Yuan Office 365 coupons, comprehensive discount strength slightly more than the days of cats, but the direct discount intensity less than the sky cat. A senior electric dealer told Sina Technology, for the Xbox One such a new product, prefer not to make money, but must make a yell. This is the use of the Xbox Hot lift publicity, no one is willing to miss this opportunity, both to attract new users, but also to promote their own, so the price is basically their own profit space let out. We sell Xbox basically do not make money. He said.