Xbox one into China time delay or card in the first game audit

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[Abstract] Tencent technology from an unnamed industry to understand that the reasons for the delay or Microsoft and the communication between the video of the problem, and lead to the link on the issue of a failure, resulting in the entire release delay.

Tencent Science and Technology Liang September 23 Report

Frustrated when the player announced that it was delaying the launch of the Xbox One in China, unnamed sources told Tencent technology that the date of the Xbox's sale would be announced as early as today. Compared with previous Microsoft's official announcement of the end of the year, time will be significantly ahead.

It is reported that Microsoft was scheduled to launch on September 23 in China, the Xbox one,9 18th, Microsoft Xbox Division of China General manager Shenwey in an interview with the Xinhua News agency, Shanghai, the efficient operation of the FTA, and reiterated the date of the sale of the market.

The listing of Xbox one means that China first allowed to sell video-game products in its territory. But less than a day later, Microsoft announced its decision to postpone the IPO.

"We are very proud of the Xbox's first class gaming and entertainment experience, and we have decided to adjust the launch time of the Xbox One country to better implement our commitment to players," Microsoft said in a statement September 19. ”

September 21, Microsoft again announced that the start of sales time was postponed to the "end of the year." Coincidentally, September 22, scheduled for the night of the national line of the Xbox One listing celebrations, the postponement of the decision was forced to change to fan celebrations, but at the last minute because of the typhoon and canceled.

As Microsoft's partner, the listed company has not issued any announcements, but only through the micro-letter public issued a notice, the typhoon affected, the fan celebration canceled, and "The sale of work is ready, the recent upcoming meeting with players." Caliber is consistent with Microsoft.

Tencent technology from an unnamed industry to understand that the reasons for the delay or Microsoft and the vision of the communication problems, and lead to the link on the issue of the failure of the issue, resulting in the entire release delay. The so-called "approval" refers to the content of the game needs to be recorded through the Ministry of Culture, and related OTT content needs to be recorded through the SARFT.

At present, there are two links that may lead to the extension of the entire approval process: first, Microsoft and the Blackstone Joint venture company in the game Audit cycle extension; Second, because of the partial OTT content of the hundred-vision, and the previous time SARFT requested video web site TV app shelves, This temporary notice makes it necessary to make an adjustment to the Xbox One that was originally ready for sale.

However, some analysts said, "the integration of the vision and the Oriental Pearl has not been finalized, or affected the progress of the release, because shareholders expect benefits to achieve maximum." "The 3-month suspension of two listed companies issued a notice, the first recognition is the implementation of the exchange of shares to absorb the merger, issue shares and pay cash to buy cultural media quality assets, raise supporting funds and other major issues, the program or will be announced within 30th."

It is noteworthy that the Oriental Pearl has signed an agency agreement with Sony, which will introduce PS4. In this regard, the above industry personage thinks, theoretically, PS4 also can appear similar problem. But for now, Xbox one's sales are imminent, and PS4 is still a long way from selling in the Chinese market.

As for the impact on the Chinese game market, the industry chain is not yet fully mature. Game developers have not been able to benefit from the games, and Android based game boxes are difficult to configure and develop. Therefore, the Xbox one such game machine products in the domestic market is not yet a major competitor, the impact of delayed sale is not big.

In fact, most respondents were optimistic that Xbox One would be listed this year. Shenwey said that China customs for the Xbox One new product categories and product catalog, the first batch of products have been successfully entered the end of August this year, into the Chinese territory of the Oita sales warehouse.

Restore the Xbox One listing path

Unlike the US, which is selling directly through its agents, Microsoft has a new way of working with the company in the Chinese market.

The group currently responsible for Xbox One at home and Microsoft China are two relatively independent departments, and can even view the former as a direct responsibility of US headquarters, said the unnamed source. The September 2013 joint venture with the Hundred-Vision Company, "Hundred-Hop" is the Microsoft headquarters, not Microsoft China.

In the Chinese market, the 3 major distributors are responsible for the channel expansion of online and offline stores, and direct supply to China Telecom (Weibo) and song Hua cable two channels.

At present, the cooperation between the hundred-vision and China Telecom or there are some obstacles. July 24, China Telecom in the integration of terminal products "Yue Me" conference, announced to become the exclusive partner, the product will be fully entered the China Telecom system. However, September 23 China Telecom officially launched the "Yue Me" smart set-top box appointment, there is news that the relevant plans or will be stranded.

However, the industry said that the relationship between the company and China Telecom is very close, the cooperation between the two sides not only in the terminal, but also in the cloud computing and other fields have more in-depth cooperation. As a result, the relationship between the two sides is cold or there is pressure from the SARFT, because the latter in the OTT business has the right to audit.

As for the song Hua Cable, there has been news that its identity is more special, "is the only one in the northern region of the simultaneous sale of Xbox One operator, but also the only starting operator of the national radio and television." However, delaying sales also affected the channel's sales time.

The relative lag of domestic host game industry

At the previous Xbox One conference, Microsoft showed a variety of games on the Xbox One online. Including the "extreme Speed 5" developed by Microsoft Studios, "Halo: Master of the Long Collection Edition", also includes its partners custom products, such as the Perfect World "no winter Online", British Perry's "Global Mission 2", as well as Tencent "happy Bucket Landlord" and "Mahjong bitter" and so on.

It is reported that more than 25 game developers for the Xbox One custom 70 balance game, including exclusive content, free games, popular games and so on. Shenwey said Microsoft will also launch a ID@Xbox project in China to provide development services for independent developers.

However, compared to the domestic market pc and mobile games, host game is still relatively backward, the main reason is related to policy. The 13-year game ban has been a paragraph, but host game manufacturers are, the sales channel is imperfect, and has not yet become the mainstream user consumption habits are the legacy of this market.

What can be seen, free "no winter online", and quite grounded gas "happy bucket Landlord" and "Mahjong bitter" and other games is the Xbox One to nurture the Chinese market efforts.

In fact, after the lifting of the ban, a number of brokers said bullish host game market, Wanguo Securities that consider the hardware and game content to pay, its potential market size or will reach more than 39 billion yuan, is expected to become the next blue ocean market.

But with the postponement of the Xbox, the opening hours of the blue sea will be delayed considerably.