Xbox one landed, but became a spent

Xbox One finally landed, the initial pricing of 4999 yuan, almost an iphone price, the sales side is a a-share listed companies hundred-Vision.

Microsoft's many years of heart knot finally untied. The century long-distance running, with a semi-official background of the hundred-vision, coupled with a century of the concept of the FTA, to cover the coffin, but not conclusive. In addition, thanks to Microsoft's many years of investment in the Chinese market, far more than other Asian countries.

Back in the business itself, what kind of special background does Microsoft and the company have in this cooperation? What is the future of business prospects? I tried to read it with trepidation.

One, the board of the Hundred-vision

In the A-share market, to do a good job in the department's TMT shares, in addition to the music, hundred-Vision is a. If you are a bureau person, you must have a motive. What is the motive of the vision?

This has to do with the loss of IPTV control over the hundred-vision. May 18, 2013, Cntv and the establishment of the IPTV company "fell in love with TV Media Co., Ltd.", registered capital of 50 million, of which CNTV capital contribution of 27.5 million yuan, accounting for 55% of registered capitals, hundred-vision investment 22.5 million yuan, accounting for 45%.

Originally relying on the license plate, based in Shanghai, radiation around the city of the Hundred-vision, the days are full and stable. Helpless, halfway to kill out of the country font Cntv stirred the Hundred-Vision Bureau. Originally a person eats the meat, now becomes two people to divide the food, the key also depends on other people's facial expression. The business game may not be solved by market law, so it is no longer to repeat.

After the joint venture was established, the company began to adjust its main source of revenue to a paid-for-demand IPTV service, but the cake was not enough to support the more than 30 billion-percent dish. Within the hundred-Vision research transformation. Just when the concept of Internet television in the ascendant, the hundred-Vision has launched its own set-top box "Xiao Hong" and set up their own application store.

Accustomed to eating the licensing of the hundred-vision, in the full competition in the market, was quickly millet, cat magic box, music, as well as numerous cottage boxes submerged. Little Red, dead.

Occupy the living room direction is not wrong, wrong in the choice of the wrong tactic. Hundred-vision to start around the popular network, has two injections, holding the online film and television on demand platform, make up for the Internet video content. But with this is not enough, Blockbuster began to ponder home entertainment, home Entertainment One of the most important application is the game, so this has the following and Microsoft negotiations, the introduction of Microsoft Xbox. While in the introduction of the Xbox, the company is also looking at a lot of game companies, trying to invest, Xbox localization, without the localization of the game content.

Speaking of this, Microsoft's Xbox and the Hundred-Vision Bureau only then has the ins and outs.

Second, Microsoft's chips

Microsoft has been thinking about the huge Chinese market, but the Internet value-added services associated with foreign-owned operations have been unable to cross policy thresholds. Although Microsoft's investment in China is very large, it has not made substantial progress.

This cooperation finally opens the door for Microsoft to open China market, know the Xbox in the global market, already sold 5 million units, if want to count the parallel market of China, this quantity level also wants to increase upwards. In the newly released Microsoft 2014 Q3 earnings report, the overall revenue of 20.4 billion U.S. dollars, of which Xbox 1.97 million U.S. dollars. As of March this year, 31 as far as nine months of revenue of 8.19 million U.S. dollars. Host sales grew 12%, to 8.3 billion U.S. dollars, to 2 million units, including 1.2 million sets of Xboxone.

However, Microsoft should not be happy too early, and do not say whether the partners in the sale of the video can play a great deal. Chinese characteristics of parallel imports and shanzhai goods will be a military. Citing the media is that, from Taobao on a random search, you can see more than the official price of more than 1000 of the Xbox products, such as Xbox one,xbox360. Magical Chinese players can always find these products through various channels. The obsessed host game fanatics have exhausted their thirst.

Therefore, if Microsoft hopes that the Xbox One or a series of future host products can open the Chinese market, first of all to let the friends to play well, followed by the fight against the various channels of piracy on the basis of more thorough.

You see, Apple is very smart, after the arrival of the cat, no longer worry about all kinds of dealers, franchisees, operators and even the elves of harassment, the price system can be guaranteed. So, the future of Microsoft's Xbox One will be inevitable in the days of the cat shop.

Third, the market cake

Unfortunately, the landing of the Xbox one is today, stand-alone, online games, web, mobile game and so on in the chaos of the long struggle. If the death of a single machine, in addition to piracy, the rise of the client online games has indeed played a role in the catalyst. Succession, no one is sure to die, but this "potential" will certainly have.

The arrival of Xbox one, although some hardcore game fans have finally kept dispel, but so what. For Microsoft, Blockbuster, trying to hit the ground, not to meet the niche market high-end consumption, but to run the demographic dividend, to map greater commercial interests. Hundred-vision people and I said that the goal is to become a a-share market capitalisation of the largest cultural concept stocks, indeed directed at this name, really want to make a good.

That's all. In China's game market, mobile games, online games, web game composed of Trident. With the advent of the mobile internet era, mobile game is also in full swing, a mobile phone, a pad, is a perfect mobile game terminal, no need to add additional embellishment. On the home side, today's cloud technology, can fully realize the interconnection of mobile phone and TV, an account can get through all the home intelligent terminals, around the TV screen do not enumerate the application store, once the future ripe, remote control, mobile phones, pad and so can be used as a body sense of peripherals.

Not to mention whether Microsoft and blockbuster will be able to turn this around, and whether the system needs an open system or a game App store is for Microsoft and the company to consider. Without this gene, the localization of Microsoft is a problem.

Original Tencent co-founder, German investment Zeng Liqing has invested in a team, developed a hardware products, combined with micro Bo, QQ, games, handles, touch screen equals one of the handheld game machine, but ultimately because of stools positioning, yellow in the market.