Xi ' an SEO on the site structure of the natural weight of some of the analysis

Absrtact: Site page in the search engine of the weight level of the embodiment of the basic page-Directory page-content pages-single page of these forms, then the Site SEO optimization point of view to consider this issue we can not help but will produce a suspense, which kind of page mode for

The site page in the search engine weight level of the embodiment of the basic categories are divided into the first page-> directory pages-> content page-> single page of these forms, then the Site SEO optimization point of view to consider this problem we can not help but will produce a suspense, What kind of page method for search engine weight display rate is relatively high, this problem research help us more "phlogistic trend" to the search engine to display the content of the spider's preference. Explore the Web site URL directory structure and analysis of its search engine in the natural performance weights for us to improve the efficiency of the SEO is very important significance. The following XI ' an SEO on the site structure of the natural weight to make a few analysis for and friends to explore:

First, the site natural weight ranking

For a website that has never done SEO optimization, the natural weights displayed by each directory and page are different. Although this natural weight for artificial ranking optimization can be acquired by manual change, but the use of its basic weight and improve the optimization of SEO efficiency has a great promotion, under normal circumstances, the site's natural weight level from high to low order is this:

1. Home

That is, the URL root domain name, where the main domain name is slightly higher natural weight, because 3W is commonly used domain names, so generally through the later artificial interference caused by the manual operation of the WWW two domain name is more than the root domain name (without 3W) of the domain name weight, but more conducive to the previous ranking The same reason obvious three domain name weight is below two domain name, multi-level domain name natural weight below two domain name or superior domain name, so for Domain name optimization is also more fastidious place.

2, subdirectory-> level two directory-> multilevel directory

A subdirectory is also called a level directory, under the natural conditions of the first level of the directory is more than two levels of directory and multi-level directory, and so on the subdirectory level more of the natural weight of the lower, although the weight of the calculation of the method is a search engine initially identified, but for SEO optimization site rankings for the less branch directory more conducive to its natural weight , followed by the site directory is not much but in the update frequency, do not open a number of subdirectories to create a flawless update embarrassing situation, the number of subdirectories reasonable according to their own ability to update the most scientific and reasonable.

3, Content page

Content page as a staging site for information updates, for the site subdirectory and snapshot updates play a crucial role in promoting, often updated content page its related to the update frequency of the parent directory will increase, directly caused by the benign effect is the search engine frequent crawl, long time will generate habitual update, For the home page display and snapshot caching is very important, in order to update multiple directory pages is not as good as surprise update a list page to help the snapshot update sick site quickly improve the quality of the update.

4. Single page

Single page information in the site natural weight of the expressive force is not active, resulting in a single page ranking long-term neither, but the analysis after the XI ' an SEO found that there are ways to improve, and in general, a single page to display the information content is more important or have special meaning, We can improve the natural weight of a single page by optimizing the content of a single page as a subdirectory, which can improve the activity of the single page directory and improve the weight.

5, page weight

For a Web site or content Display page, the essence of the difference is a "primary and secondary relationship", and for the search engine natural mechanism of the primary and secondary relationship between the weight difference is very large. The same reason each page also has a similar "primary and secondary relationship", since the weight of the primary and secondary values will certainly be different, the same page in the highest weight is: title title, kewords keywords, discription description information, H1 tag title, body content, URL domain name is also counted as one of the keywords, xian SEO consultants want to later Lee best to the URL outside the chain published to their page title, because such a high weight, Oh, my God, some people do not understand.

Through these simple theoretical knowledge research found that the site ranking of the natural weight of the expression is also follow the "nature" this natural law, although the main domain name of the innate weight of more than 3w two domain name, but through our artificial ranking optimization is completely can "reverse the situation", But in order to improve the efficiency of SEO optimization, Xian SEO consultant Lee or recommend "Shun days for", not in the case of last resort is best not "contrary to the day", otherwise we will pay more labor results in exchange for our psychological a little "complacent self-sufficiency."