Xia Zonglin: Stepping on the bones of the predecessor of the siege to kill out a way to

The first video of its V1 product CEO Xia Zonglin. The other side of the map

(Up B07 version)

In mid-August, a luxury electric dealer named V1 was online, Xia Zonglin CEO. Coincides with the industry winter, luxury electricity dealers shuffle, peer "price war" and fight full head is a bag. Xia Zonglin said, he really want to good, "step on the bones of the predecessor of the siege to kill a way to come." ”

Never burn money to advertise

BEIJING News: You must have answered this question countless times, but ask again why this time comes in?

Xia Zonglin: Now come in just right. The front has been closed, sales, advertising costs precipitate down to become rational, sober.

The Beijing News: Other electric dealers are not also affected by these factors?

Xia Zonglin: Yes, luxury goods are more stressful because they are expensive. There are a lot of luxury electric dealers crazy advertising, playing more, the faster the death. Have seen many dead on the beach predecessors, we do not burn money to advertise.

No price war.

Beijing News: V1 Products will participate in the price war?

Xia Zonglin: Jing Dong This marketing do have three point not reliable, to oneself is not reliable, to the entire supplier and the cooperation merchant is not reliable, to the user is not reliable. Jing Dong Original All established integrity, all by this time marketing upset. V1 products will not play a price war, we do is a luxury electric business, spelling is 100% authentic guarantee, and to provide users with high-quality services.

Beijing News: Not in a hurry to go public?

Xia Zonglin: Investors gradually also see, to recognize the long-term nature of the project, ultimately not only the scale, but also have the ability to make money. Electricity dealers have had some stale investments in the last few years, so many of the dealers in the money are under a lot of pressure. We are not going to bleed to the list of crazy advertising, to the final cash outflow problem. No benign development will certainly be eliminated by the market.