Xiamen Logistics Network Let me recognize the importance of the website brand

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

What is a website brand? I think it can be understood as: a common website name through their own publicity and promotion, and gradually become a unique brand! According to Baidu Encyclopedia, the website brand is a kind of intangible asset that brings premium to the owner and produces value-added. His carrier is the name, term, symbol, mark, or design and combination of a product or service that distinguishes it from other competitors, and the source of value added comes from the impression of the carrier that is formed in the consumer's mind. How important is the brand of a website? A lot of webmaster friends have no feeling about this, because their website does not like Sina, Sohu and other large websites so famous, this is also a misunderstanding of most webmaster! In fact, the site brand simple point, is the name of their own site has been remembered by others!

Build the brand of the website we all know a website brand is to be packaged and promoted, in order to let others remember! The name of the website must be unique! Because you are outside the chain propaganda is to use their own website to publicize! For example, when you know a question or answer in Baidu, the link is very difficult to add, If you have a unique site name, then you can not add a link at this time, directly with their own website name to advertise! Similarly, to go to some large web site postings, the administrator is not allowed to add their own site links, so it can be seen that a unique site name is how important!

Xiamen Logistics Network has one such experience. Because I wrote the title of the website: logistics Company | Freight Company | Shentong E Logistics | Moving company-Xiamen Logistics Network, we all know, "Xiamen Logistics Network", this site noun, certainly not a unique site name, so whether in a large portal posting or in Baidu know to promote, Have encountered a lot of questions, such as other people ask a question: Xiamen, which logistics company good? The answer is very tangled, the answer to the Xiamen Logistics network, others can not find their own site! So you can only try to add your own site links.

Sometimes, the name of a Web site is not their own decision, although we all know the unique site name, for the promotion of the website brand, but like the logistics network in Xiamen, the previous title of the writing is also a necessity! Because there are several salesmen in that logistics company doing it separately, Everyone's website name is Xiamen into the international logistics, when you are outside publicity, sometimes is to the competition for publicity! It is now known how important it is to have a unique website name. But for Xiamen Logistics network, Xiamen into the logistics of the word competition is still much smaller! Therefore, bear the risk of the site down the right, the Xiamen Logistics network title changed to: "Xiamen Logistics Network _ Long-distance moving _ Goods transportation _ Domestic air transport-Xiamen into the international logistics." Think about it, the name changed to this, also has the advantage, because others also advertise the website brand, the key is that they must first create a better site!!

From the experience of Xiamen Logistics network, I feel that the brand building site should do the following:

The website name must be unique

A unique site name, which for a website brand packaging, publicity, and promotion is a vital thing!

Second, the website user experience must be done well

Regardless of the opening speed of the site, or the site architecture style and content! Does a website let someone else come for the first time, there is the impulse of the second time, the user experience I think it's a result of the decision.

Third, the quality of service must be in place

Customer is God, we should try to meet the needs of customers, when encountering difficulties, we can think of ways to help him solve, adversity to see the truth, will let customers think you are a trustworthy person!

Summary: A site by the search engine to traffic is inevitable to experience, later, when the site has its own brand, brand effect can play its due effect, then even if the site to reduce the right to traffic are guaranteed!

Article by the Xiamen Logistics Network (Www.xmwuliu.net) original, reproduced please indicate the source of the article, thank you!!