Xiamen Network retail sales will exceed 10 billion traditional electric Shangzheng encounter bottleneck

Absrtact: September 15 News, last year, Xiamen City, the total retail sales of 6 billion yuan, 3 times times the previous year; this year, the city's total retail sales will be more than 10 billion yuan, the total retail sales in the city will reach more than 10%. However, in the rapid development of the same time, Xiamen

September 15 News, Xiamen last year, the total retail sales of 6 billion yuan, 3 times times the previous year; The total retail sales of the whole city will exceed 10 billion yuan, and the total retail sales in the city will reach more than 10%. However, in the rapid development of the same time, Xiamen local electric dealers also face difficulties.

In Saturday, "Set Siming Road" China (Xiamen) Network Retail Summit Forum held in Xiamen, Xiamen Electric business bosses have said that the traditional electric dealers are now facing bottlenecks, the transition is imminent.

Traditional electric Shangzheng Encounter bottleneck

Speaking of electricity market, Xiamen is a rapid development. Simin District Deputy District director Wuqi Rong said that 2013, Xiamen City Network retail sales amounted to 6 billion yuan, the industry is expected to 2014 Xiamen City Network retail sales can break through 10 billion yuan. At the same time Xiamen has a registered network Shangyo 15,000, of which there are a large number of billion-scale network retail enterprises.

However, after a rough development over the past few years, 2014 is China's electric business industry, the big change of the year, the overall industry has entered the division and integration period, almost all the main and marketing models are or have entered a dense market integration, the traditional local electric dealers also face difficulties. "Three years ago, Xiamen local manufacturers have done a very hot, the smallest annual sales are tens of millions of, such as the name of the shoe store, or even up to 300 million or 400 million." But the last year or two has faced bottlenecks and difficulties. "Xiamen Network Retail Enterprise Association president Liu Jianguang said.

Xiamen Electric Business Mr. Wu analysis, most of the Xiamen electric dealers for product-type, mainly relying on Taobao cat such a platform to sell goods, easy to be controlled by the platform policy; At the same time, with the traditional enterprises to move to the electricity quotient, the original advantages and channels no longer, into a more brutal competition.

Transformation is the "main melody" of traditional electric dealers

Want to seek development in the predicament, "change" became the main melody of the electric Business enterprise. "We entered the electric business 2 years later, the turnover is only more than 5 million a year, in all of our sales accounted for only 1 per thousand or so, how to pay attention to the electricity dealers into a real sales, become a problem." "Heng ' an group CEO Xu Lianjie Blunt, for the fast consumer goods such as Heng An enterprise, the original channel for the King of the era has passed, to seek the transformation of the electricity business environment imminent, but as most traditional enterprises, how successfully realize the electronic business, still in the exploration."

However, now Xu Lianjie Heart already had embryonic form. "Together with the convenience store, the use of the network and the combination of physical stores, directly for the community consumer Services, online at the same time move up." ”

In addition, along with the arrival of large data age, mobile electric business has become a big development trend of network shopping, and has become a breakthrough of many enterprises ' transformation. "As at the end of June 2014, China Mobile E-commerce market transaction size reached 254.2 billion yuan, and the first half of 2013 amounted to 53.2 billion yuan, an increase of 378%." "1th Shop Vice President Guo Dongdong said that in the future with the increasing popularity of mobile internet and 4G strategy, will speed up the speed of the mobile end of the internet, mobile shopping will have a huge increase in the size of mobile electricity business is bound to be promising."