Xiamen Small Fish Yiu Jincheng: Talking about the operation idea of community activities

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Anhui Internet Federation hosts the old K host lectures (53w.net) has been to the 57th period, this issue to the webmaster guests are Xiamen small Fish CEO Yiu Jincheng at the same time he is also well-known domain name operators in China's CEO business. Has a very rich experience in network operation, Xiamen small fish net now has more than 400,000 registered members, small fish network potential users accounted for 85% of Xiamen netizens, small fish net page of the daily PV volume over 3.8 million, the average daily posting more than 80,000 articles! In the five years of development, the small fish net has a larger membership group, Strengthened and powerful technical backing, more professional and rich classification content, more mature website operation experience, more highly praised impact events. The network spirit of "love, share, mutual aid and exchange" of the small fish net affects Xiamen's younger generation of netizens.

Warmly congratulate thousands of webmaster members to break through the 3000-person mark, the first 5 500 people's Congress almost full, only a small number of seats can be added, no longer publicity. There are also 3 groups of not full (500 people) interested in the Add, group number is: 17581177. The 53w.net must be registered with the ID number in the group. This group uses the public welfare way to study, does not request any study expense, but because the group inside the number is limited, currently has six 500 person places large Group One group for the VIP Group Seal group only to make outstanding performance the group friend joins.

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The following is a transcript of this lecture:

First of all, I am the CEO of Xiamen Small Fish Yiu Jincheng, but also well-known domain name registrars business in China. His meager address: Sina Meager address Http://t.sina.com.cn/asicsyao Tencent Meager address Http://t.qq.com/asicsyao the first contact with the operation of the website is my 06 years to do the work of the net, but there are a lot of white-collar people's participation. And Xiamen fish is my late intervention, the current Xiamen small fish as the highest popularity of Xiamen, the local portal community, using the mobile phone plus the invitation code to operate, you join the small fish in Xiamen need mobile phone registration, or invite code to register the application. Xiamen has 1.5 million people, there is a data network has covered more than 80% of the user Xiamen Small fish Network has become a part of the life of Xiamen, far-reaching impact.

Before I say today's theme, I give you analysis of the current community trends, can be divided into four, media, industry, Interactive, E-commerce. Community products are also diverse, products have ads, have settled products, interactive marketing tired products, of course, there are CPS BTC shop E-commerce. Secondly, I think that the community in a relatively healthy development below, the hard broad proportion will fall below 50%, like the settled products, long tail, renewal will be more, spawned the derivative of E-commerce.

Next I give you to share the local community activities planning, sharing, said two cases of mid-autumn activities Interactive Marketing World Cup interactive marketing case:

To talk about the mid-Autumn Festival activities of Xiamen small fish Interactive marketing case: Our campaign planning is related to the local culture. Local webmaster can learn from the Xiamen small fish in the mid-autumn marketing case. First talk about Bo cake Source: Http://baike.baidu.com/view/328580.htm?fr=ala0_1.　　Bo Cake, Quanzhou, and Xiamen people in the hundreds of years of unique traditional activities of the Mid-Autumn Festival, is a unique moon cake culture, but also their history of a heritage. Legend has it, the mid-autumn cake, is Zheng Chenggong troops and Xiamen to solve the soldiers of the mid-autumn Acacia Love, inspire soldiers morale and invented. So, generation by generation pass down, become now the Anne and Xiamen unique folk custom.

This http://special.xmfish.com/html/2009/midautumn/index.php is a special topic for small fish cakes in Xiamen. Bo cake in Xiamen is very popular, I remember when I often bo toothpaste, shampoo, toothbrush, basic do not buy daily necessities, hehe.

Do this activity, focus on business opportunities to seize. Including department stores will make this blog. Every year the Mid-Autumn Festival all businesses see business opportunities. At the beginning of the small fish net in 07 began to play Bo cake game. Small fish nets make the first mid-Autumn Festival Bo Cake is to provide their own Bo cake is to improve PV. In 08, the Bo cake activities, in advance and business contacts, so that business sponsorship, help business promotion. 09 Small fish nets for the mid-autumn cake advance planning, three months ahead of the preparation. Specially set up a planning group. The planning team is responsible for the production of the project. Including investment. Online to do this mode of operation is very innovative.

In this activity the small fish net to get the activity from the line to go down, stimulates everybody to go to bo cake every day, stimulates the user, the first 1000 users in the mid-autumn day may go to the line, divides into 100 tables to carry on the Bo cake, the gift is sponsored by the sponsor. At the same time this activity is also small fish net Netizen's big gathering. Rented a very large hotel, divided into 100 tables to Bo cake by the sponsor and made a small fish net Netizen Big Party mode and a variety of programs atmosphere is very good. Use to small fish net inside the small fish coins, why we can go to make fish coins, because this small fish coin has formed a very good value, the value of the promotion from the small fish net in Xiamen vest, real name registration, this is a very critical point. The value of a coin is a reciprocal activity that requires interaction, in order to produce the value that should be, the early stage is the way of the scarcity of the invitation code, including the late growth of users, we use the small fish currency model, has achieved very good results, now has gradually become a very important tool for netizens. The use of free can be the first Bo model, and then late enough to use the small fish coins, online mode is very convenient, we are very happy to participate, participation will be very high. There will be a large number of old netizens to participate in the use of small fish coins, so that the virtual currency to consumption to obtain the sponsorship of the business gifts.

In addition, investment is very important, naming right is the first step not only provides the hotel also gives the expense, but the overall cost is very large, so later set up two sponsors box sponsors and gift sponsor box sponsor is separate according to the name of the business box crown, all kinds of brands are involved in the cost of 5W per home. We can see the platform of the game, at the bottom of the bowl we put the logo of the sponsor, the left is the introduction of the sponsor. Gift Sponsor is to provide the gift is not the box mode, won most of the money is small fish, but is the champion is a variety of value gifts, attracted the participation of many netizens, money flow, we all have their own harvest

We are ranked by the top 1000 people, will be able to participate in our physical activities that day, through this activity, we do a statistic, online participation in the Bo cake over 10W, independent IP over 85W, thematic PV reached 1600W, the special edition produced more than 5,000 theme posts 60,000, Consumption of 700W small fish coins, the end of the event we opened a gift exchange page, we can exchange small fish coins for the entity gift. To the office to get, through this way we achieved very good results, both the game's satisfaction, and the material harvest, we through the event to obtain the return of 100W, cash sponsorship and gift sponsorship have achieved a double harvest.

Through three years of operation to form a fixed brand, this year has been a total sponsorship and other sponsorship of the favor, the following operation will be very smooth because of the previous case and achieved a very good reputation. has been widely recognized by merchants. We now also attach great importance to the Community virtual currency model, we can look at QQ and Facebook, are beginning to attach great importance to the virtual currency, the community monetary system established through the invitation code, real members. The small fish coin becomes the circulation carrier, may exchange the kind, obtains the approval through this way. This activity is an implantable advertisement to ensure that the advertising effect of a business is a successful operation from line to line. The advertisement of the merchant will have better propaganda effect. We gradually formed a commercial application of the app, we have been able to use, this as well as a very practical product of things, now Xiamen small fish is also available to use, perfect products need not continue to develop. Optimize the community's income structure, increase the conversion rate of the community, through this interactive marketing, the business is very happy, this will achieve a good reputation.

We will share the World Cup marketing, the World Cup is the world's most popular sports, local community should also pay attention to this. Around can do a parent-child activities to do the World Cup beautiful baby activities. Leisure can do Xiamen to see the World Cup recommended activities, wedding to do the World Cup my rival is a ball, there are lottery plate, a lot of related plates can be around the World Cup to do related activities. The main line is the World Cup guessing activities, for unicom to cooperate, we did the World Cup has wo more exciting, Unicom launched the 3G watch the ball mode, with IPHONE,WCDMA Unicom network is very good. The virtual chips of the World Cup, we are issuing a new chip, no longer with small fish coins, specially for the World Cup issue a game chip, investment to do clock, to the sponsor to the side of the clock, the return forum to do the T building and other games, merchants to join can issue chips, members earn chips can participate in a single game or the results of the ranking. I launched the east of the QQ, we did a peripheral related to participate in the way, causing the attention of female netizens, female netizens noticed that there is a process from easy to difficult, we first do the deduction are casual, from the 32 strong to ... One level. In addition, we put the community head also combined with the team, this will be better for users to participate in. In addition, the World Cup will have different time file, we do 7 points more suitable for watching the ball bar, and merchants docking, organizing members to the line to see the ball, the site layout into a unicom experience such a model, so that the brand can also get good publicity.

Special note: Taobao Blue ocean, Blue Whale Program invites you to participate in http://u.youxiu.com

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The final summary: This issue of guests invited to the founder of the webmaster Help on the grass and talk about how to better use webmaster tools to analyze their own site. Next period we will ask Cmstop founder Light Wind to talk about how to use the CMS to serve personal webmaster. We welcome the active participation

Special Acknowledgement: This lecture obtains the Chinese stationmaster station, A5 Webmaster Network, laggards, K666 Technology, Itbear Technology, grassroots network, Chinese webmaster, China Construction Station, webmaster China, web Development Network, love gathered, I pull a net, "Webmaster" magazine, webmaster Z Weekly, Itbear, push, dig software, New Leaf, such as a number of well-known webmaster related media support and domestic well-known IDC service Provider Yan Yan Network and ntalker technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.