Xianfeng huaxing: The mountain guide of Entrepreneurial Journey

The founder of Chen Au is very busy recently, a new round of $ tens of millions of trillion of huge financing is about to come in, for the China's largest cosmetics group to add fuel to the site.　　Prior to this, Poly-Mei products have been at the end of last year to obtain the Sequoia capital of tens of millions of dollars of venture capital.　　In fact, gathers the United States excellent product network set up time is not long, early last year in group buying website Entrepreneurial upsurge, Chen Au will be positioned in the cosmetics vertical Group purchase site, this is the predecessor of the beautiful products, called Regiment beauty. At that time, Chen was in the stalemate of the Thousand-Regiment war. On the one hand, cosmetics website Market prospects are very large, the group of the United States just started a few months have a good market performance, last May was close to profitability, the monthly turnover of nearly 500,000;　　For warehousing logistics and after-sales service requirements are higher, but these need to invest money. The turnaround occurred in May. Xianfeng Huaxing Venture Capital founding partner Chen Kozhan very optimistic about the market direction of the Group of the United States, injected an angel investment to help Chen Au warehousing logistics and after-sales service, such as backstage construction.　　At that time, the group of the United States to achieve the most important transformation since the start of a business: from a group of services to buy the site, the transformation of the group buy website. Unlike independent angel investors, the perilous peak of huaxing investment in the United States to give the network to the system of help, including strategic direction of guidance, introduction and integration of resources in the field of cosmetics, to help introduce a round of financing. "Chen Kozhan is very enthusiastic, after investing in, he is like a strategic partner, do his best to help the group of the United States network development." This is very important for early start-up enterprises.　　"Chen Au said. As the establishment of only one year of early investment funds, the peak of huaxing has made good achievements, a total of investment including the United States excellent products, jiathis, e store treasure, ink weather and so on more than 20 companies. It is worth mentioning that, when the perilous peak of Huaxing entered, many start-up companies at that time less than 10 people, and some entrepreneurs have not even registered companies.　　After the investment in the perilous peaks of huaxing, these enterprises have achieved rapid development, and there are already 6 confirmed the second round of investment.　　The United initiator of the perilous peak huaxing is Huaxing Capital, whose CEO package believes that there is great potential for early investment, and angel investment needs institutional management. Focus on the early creation of the peak, Chen Kozhan, former deputy president of the joint venture, focused on early investment, has completed the PPStream, good Doctor Online, Douban, 19 floor, and other well-known internet companies of the first round of investment. It was a piece of experience he cherished so much that Chen Kozhan still insisted on early angel investment as his peers, who made early investments, were increasingly turning to late-stage investments. "To do early is to stand in front of the tide to see trends."　　He admits he is obsessed with forecasting and investing in the big wave. Chen Kozhan also remembers when he invested in the PPStream project in a joint venture. It was still 2005, and PPStream's entrepreneur, Zhang Hongyu, was aSoon after graduating from college students, he in a software forum to understand the amount of thunder, two people talk about very happy to become a good friend, and then began to create a ppstream together. Zhang Hongyu and Thunder were very grassroots when it came to explaining business plans to Chen Kozhan, and there seemed to be no big business plan, but their passion moved Chen Kozhan. "They talked about technology, talked about peer-to-peer streaming, and they were very enthusiastic about the user experience, and the team was very dynamic and powerful, doing things like chicken blood."　　Chen Kozhan recalls. At the end of 2005, Chen Kozhan's source fund invested 1 million dollars in PPStream, and helped the growth of the venture, including strategies, guidance on management, referrals to resources, etc. Chen Kozhan's cell phone still has a video of a small room in the bedroom, office and kitchen of the Trinity, which was signed in Chengdu in 2005 and PPStream.　　2009 when Ppsream moved into the thousands of square meters of office, is moving Zhang Hongyu saw this video, the eyes are moist, said must be saved and put in the company to play to each employee. "Some companies like PPStream, at that time, when we were still in the bud, the 5, 6 years, the rapid growth of the market leader, the process has a tremendous joy and a sense of achievement, which is not a measure of money."　　"This experience has confirmed Chen Kozhan's determination to make early investments." The establishment of the perilous peak huaxing, but also huaxing capital in the investment industry chain strategic layout. Baofan introduced that Huaxing Capital always has access to many early-stage projects, which have great potential, but Huaxing Capital's business is focused on investment banks, is not suitable to invest in such early projects.　　So when Chen Kozhan left the source and planned to start a brand focused on early-stage investments, Baofan thought they had found a point of cooperation. Baofan that in the domestic investment market, early investment has a very broad development prospects. As the late-stage investment project exits faster, the investment value chain is shorter, many early-stage funds have turned to the middle and late, while the market is constantly emerging a large number of potential start-up companies, which left a huge market space for early investment.　　Therefore, the establishment of the perilous peak huaxing, not only to seize the market, but also to the existing business of huaxing Capital can achieve beneficial complementary. "The perilous peak huaxing will take the Chen Kozhan team as the main, we supplement, the Fund completes." When we look at the project, we can actually share some of the views of the industry, Chen Kozhan's forward-looking comments are good for us, and in turn our depth in the market is also a help to him.　　"Baofan pointed out that the establishment of the perilous peak huaxing, the more important reason is that he is optimistic about the Chen Kozhan of the investment sector, the latter of the trend of judgment and keen business perspective, are Baofan appreciate and trust. Institutional management for new trends, Chen Kozhan's investment philosophy is to find the best in a market that is big enoughTeam to invest. The founder of the LC-style Network Ma remembers that she and her partner Leeson to find Ke, just the idea of a business plan at the end of last year. Ma, formerly the editor of the fashion magazine Rainbow, has a wide network of contacts in the fashion world. She saw the Internet social shopping is emerging trend, want to start a fashion and E-commerce shopping combined site, and her friend Leeson is Yoka Fashion Network product Director, formerly in Sohu Company, Internet application is very familiar.　　The two partners set up an LC-style network designed to create a fashion shopping portal. LC Style NET every day to find the world's star Street to take pictures, the dress collocation is dismantled by a professional fashion editor to explain the trends, and the similar style of products on the consumer website are also made into this group of topics, allowing users to take a step forward when they know the popular information, click Buy,　　LC Style net revenue comes from sales revenue commissions. After talking to Chen Kozhan twice, MA quickly got the project's start-up funds. "The horse has a very precise sense of fashion, and her partner can use the Internet to present a fashionable social shopping site." "Chen Kozhan revealed that his investment in the LC Style Network is an important reason to watch the horse to the fashion of in-depth understanding."　　And he invests in many of the early entrepreneurial projects are similar, he is more interested in a good team, and how quickly in the market to open up the situation.　　But investing does not mean the end of the project, but rather the beginning of a closer partnership.　　Generally speaking, independent angel investors after the project, often do not have more energy to help the start-up enterprise growth, and each entrepreneurial project has its own short board, the need for systematic counseling and help. "Angel investment is more suitable to be done in an institutional way, which can give more help to enterprises in the early days of entrepreneurship."　　"Pack who thinks. "We are positioned for the role of the Service Entrepreneurship project, like the mountain guide, to help entrepreneurs overcome difficulties, we hope to become the most understanding and most help entrepreneurs of early investment institutions." Chen Kozhan, founder partner of the Xianfeng Huaxing venture capital, said. During the university, Chen Kozhan was the captain of the expedition team and climbed 6 snow-capped mountains including Mount Everest and Oyu.　　He believes that if the early entrepreneurial project to grow to the stage of the IPO, it will also be like climbing peak will face various difficulties, the pinnacle of Huaxing's purpose is to help excellent entrepreneurial projects to grow smoothly. At present, the peak of huaxing first phase of the Fund's scale of 100 million yuan, the investment scale is usually 1 million ~1000 million. Chen Kozhan that many of the early funds were usually 100 million dollars in size, and now many funds are on a scale of $ hundreds of millions of trillion, and investing 1 million of billions of dollars in entrepreneurial projects is more like a guest cameo, and it's hard to spend too much time and energy helping entrepreneurs grow,　　However, a large number of outstanding start-up projects are in dire need of further promotion of capital and professional institutions. So the perilous peak of Huaxing stressed that focus on the early institutional investors, but also the team's energy spent on investment andHelp start-up companies. For each investment project, the Xianfeng huaxing team do their best to help them formulate the correct strategic direction, vigorously integrate the industry resources, to achieve rapid growth. Chen Kozhan said that, after all, the start-up enterprises lack of resources and the problem is still more, and the peak of Huaxing's responsibility is not only investment, more important is to accompany the venture to spend the growth of the difficulties, to help it to the pinnacle of success.