Xiang-e sentiment 1.5 billion throw to TV box

Although it has been from the Xiang-e situation (002306. SZ) renamed in the Branch Cloud network, as the chairman of the Mengkai or habit in the box in Xiang E love to receive media interviews. After several acquisitions in the fields of environmental protection, film and television, new media and large data, Mengkai, who has been silent for a long time, is finally willing to talk about some real products, although it is only a cooperation agreement.

This time, Xiang E love to do is a "box."

On the evening of July 28, the Hunan-Hubei News announced that it had signed the "Cooperation Agreement" with Anhui Radio and television Information Network Co., Ltd. (hereinafter called "Ann Wide Network"), and the two sides intend to jointly develop a potential market for family smart cable Terminal Services, and jointly promote the construction process of home intelligent CATV Cloud

Affected by this message, in the suspension of more than a month and on July 29 after the card, Xiang-e sentiment one word trading, quote 6.13 Yuan, Rose 10.05%.

According to the agreement, Angung network will be Anhui province family intelligent Cable TV cloud terminal to the exclusive investment of Xiang E, the two sides joint operation and management, the two sides agreed to 5 million users of the home smart cable TV cloud terminal deployment. The replacement of a period of 1 million users is completed by the end of June 2015, and the replacement of phase 1 million users is completed by the end of 2015, and the replacement of the remaining 3 million users ' cable TV set-top boxes is completed by the end of 2016.

Xiang E, said that the agreement involved in the project investment amount of the initial estimate of 1.5 billion to 2.5 billion yuan, the amount of investment is mainly affected by the Angung network and the company specific project terminal transaction price impact, the company intends to raise funds through targeted, its own capital investment and other means to solve the problem of funding.

And for this product, Mengkai depicts a very big scene, "with our technology for Anhui radio and television this net to achieve Internet function, Anhui radio and television this net into the Internet." ”

In fact, in the past, Xiang-e sentiment has announced the cooperation with the Shandong New media Home Wisdom Cloud Terminal project. Only, this time, has always been Mengkai stare at not only these 5 million users, "Anhui radio and television two-way network transformation speed quickly, the province has more than 70 million people." ”

Not only that, this product design also includes the Internet traffic distribution, by the two sides agreed to the precise push advertising, online shopping, smart home services, Internet videophone, and so on a variety of profit models.

On the other hand, Xiang-e situation has also launched a data mining technology to provide Shangtianji technology to increase capital, to 50 million yuan to the days of science and technology investment, after the increase in Xiang-e sentiment held by the equity ratio of the technology of 45%.

For this investment, Shanching, deputy director of the Institute of Computing Technology, told the first financial daily Reporter: "Tianji (positioning) is in line with the Chinese Academy of Sciences to do some market-oriented work, the scale is not big." Now the transformation of Hunan and Hubei Branch Cloud network, will be introduced into the cloud network to do the first major shareholder, the calculation of talent, such as rapid transfer to the Chinese branch Cloud Network, for me (We) is also the way of rapid growth. ”

"Now a lot of internet companies into the radio and television this piece, China Branch Cloud Network is to help radio and television occupy the internet, so that the Internet data and radio and television data generated interactive, resulting in a large number of data." Shanching explained.

And for the current various "box" facing the policy risk problem, Mengkai appears not worried. "We have innovative thinking that creates a market without competition. By the time, the routers and the boxes will not be able to compete with us. ”